MREADZ.COM - много разных книг на любой вкус
Скачивание или чтение онлайн электронных книг.Marketing the Professional Services Firm
Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling. With case studies from a range of companies including J. Walter Thompson, market research companies, the ?big four? accounting firms, Headhunters, Interbrand and large US legal firms, it is intended to become the definitive book for effective strategic marketing in professional services.
The Life of Daniel Defoe
The Life of Daniel Defoe examines the entire range of Defoe’s writing in the context of what is known about his life and opinions. Features extended and detailed commentaries on Defoe’s political, religious, moral, and economic journalism, as well as on all of his narrative fictions, including Robinson Crusoe Places emphasis on Defoe’s distinctive style and rhetoric Situates his work within the precise historical circumstances of the eighteenth-century in which Defoe was an important and active participant Now available in paperback
Late Antique and Medieval Art of the Mediterranean World
Late Antique and Medieval Art of the Mediterranean World is a much-needed teaching anthology that rethinks and broadens the scope of the stale and limiting classifications used for Early Christian-Byzantine visual arts. A comprehensive anthology offering a new approach to the visual arts classified as Early Christian-Byzantine Comprised of essays from experts in the field that integrate the newer, historiographical research into 'the canon' of established scholarship Exposes the historical, geographical and cultural continuities and interactions in the visual arts of the late antique and medieval Mediterranean world Covers an extensive range of topics, including the effect that converging cultures in late antiquity had on art, the cultural identities that can be observed by looking at difference of tradition in visual art, and the variance of illuminations in holy books
Art's Agency and Art History
Art's Agency and Art History re-articulates the relationship of the anthropology of art to key methodological and theoretical approaches in art history, sociology, and linguistics. Explores important concepts and perspectives in the anthropology of art Includes nine groundbreaking case studies by an internationally renowned group of art historians and art theorists Covers a wide range of periods, including Bronze-Age China, Classical Greece, Rome, and Mayan, as well as the modern Western world Features an introductory essay by leading experts, which helps clarify issues in the field Includes numerous illustrations
Standard Letters in Architectural Practice
This book provides over 300 standard letters for architects and contract administrators to use at all stages of contract administration. The letters are grouped into sections which correspond with the RIBA Plan of Work: the aim is to cover all the common situations encountered in practice. This Fourth Edition has been revised to take account of the extensive changes to virtually the whole of the JCT suite of building contracts. Unless otherwise stated, all letters are suitable for use with: · JCT Standard Building Contract (SBC) · JCT Intermediate Building Contract (IC) · JCT Intermediate Building Contract with contractor’s design (ICD) · JCT Minor Works Building Contract (MW) · JCT Minor Works Building Contract with contractor’s design (MWD) · JCT Design and Build Contract (DB) · GC/Works/1 (1998) With Quantities Contract The latest edition also takes account of the CDM Regulations 2007, the revised RIBA Code of Conduct and its associated guidance notes, and the RIBA standard agreements for the appointment of an architect issued in 2007. Architects and contract administrators spend a great deal of time writing letters of various types. Many of them are routine and repetitive in character, but they require proper consideration if potentially dangerous liability situations are to be avoided. The book will be of use not only to architects and contract administrators but also to project managers and employers’ agents.
Standard Letters in Architectural Practice
Architects and contract administrators spend a great deal of time writing letters of various types. Many of them are routine and repetitive in character, but they require proper consideration if potentially dangerous liability situations are to be avoided. This book provides some 285 standard letters for use at all stages of project administration. To assist the user, they are grouped into sections which correspond with the RIBA Plan of Work: the aim is to cover all the common situations encountered in practice. The book has been revised to take account of the latest contract revisions and many letters have been added. Unless otherwise stated, all letters are suitable for use with: JCT 98 WCD 98 IFC 98 MW 98 GC/Works/1 (1998) The latest edition also takes account of the three new RIBA Standard Forms of Agreement for Appointment of an Architect: SFA/99, CE/99 and SW/99 Although primarily written for architects and contracts administrators, the book will also be of use to project managers and employers’ agents under WCD 98. Contractors will also find much of interest.
The CSI Sustainable Design and Construction Practice Guide
Construction Specifications Institute
The CSI Sustainable Design and Construction Practice Guide is a compilation of information and recommended best practices for those who participate in the design and construction of commercial-level sustainable facilities. It offers guidelines and standards for applying sustainable design and construction principles in practical terms. This Practice Guide includes an overview of sustainable design standards and rating systems; an overview of green products and systems, and how to evaluate them; the lifecycle of a building; and the roles and responsibilities of members of the design and construction team.
Architect's Essentials of Starting, Assessing and Transitioning a Design Firm
Written by two leading experts in the field this essential volume offers a step-by-step guide to understanding and evaluating the goals, risks and the rewards of starting a firm. Covers the basics of firm organisation, personnel requirements, legal considerations, fee setting, marketing issues and the essentials of strategic and business plans Addresses how to get started including how to create your first business plan, evaluate initial needs and costs, create a budget and a produce a list of action items to get started This volume is practical, applied, concise, portable, affordable and user-friendly
Planning and Urban Design Standards
The new student edition of the definitive reference on urban planning and design Planning and Urban Design Standards, Student Edition is the authoritative and reliable volume designed to teach students best practices and guidelines for urban planning and design. Edited from the main volume to meet the serious student's needs, this Student Edition is packed with more than 1,400 informative illustrations and includes the latest rules of thumb for designing and evaluating any land-use scheme–from street plantings to new subdivisions. Students find real help understanding all the practical information on the physical aspects of planning and urban design they are required to know, including: * Plans and plan making * Environmental planning and management * Building types * Transportation * Utilities * Parks and open space, farming, and forestry * Places and districts * Design considerations * Projections and demand analysis * Impact assessment * Mapping * Legal foundations * Growth management preservation, conservation, and reuse * Economic and real estate development Planning and Urban Design Standards, Student Edition provides essential specification and detailing information for various types of plans, environmental factors and hazards, building types, transportation planning, and mapping and GIS. In addition, expert advice guides readers on practical and graphical skills, such as mapping, plan types, and transportation planning.
Illustrated History of Landscape Design
A visual journey through the history of landscape design For thousands of years, people have altered the meaning of space by reshaping nature. As an art form, these architectural landscape creations are stamped with societal imprints unique to their environment and place in time. Illustrated History of Landscape Design takes an optical sweep of the iconic landscapes constructed throughout the ages. Organized by century and geographic region, this highly visual reference uses hundreds of masterful pen-and-ink drawings to show how historical context and cultural connections can illuminate today's design possibilities. This guide includes: Storyboards, case studies, and visual narratives to portray spaces Plan, section, and elevation drawings of key spaces Summaries of design concepts, principles, and vocabularies Historic and contemporary works of art that illuminate a specific era Descriptions of how the landscape has been shaped over time in response to human need Directing both students and practitioners along a visually stimulating timeline, Illustrated History of Landscape Design is a valuable educational tool as well as an endless source ofinspiration.