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Скачивание или чтение онлайн электронных книг.Intelligent Content: A Primer
Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers. Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. Anyone who wants to understand intelligent content will get a clear introduction along with case studies and all the reference information you could ask for to make the case for intelligent content with your management. Intelligent Content: A Primer is written by three leaders in content strategy and content marketing. Ann Rockley is widely recognized as the mother of content strategy. Charles Cooper, co-author with Ann Rockley of Managing Enterprise Content, has been been involved in creating and testing digital content for more than 20 years. And Scott Abel, known as The Content Wrangler, is an internationally recognized global content strategist. Together, they have created the definitive introduction to intelligent content.
MadCap Flare for Programmers
MadCap Flare for Programmers shows how Flare manages and parses content and how you can interact with Flare outside the user interface. It introduces the structure of Flare content files and Flare output files, such as HTML5 help, and shows how you can manipulate those files. With more than 50 examples in languages such as JavaScript, C#, Java, XSLT, and Visual Basic, this book covers most of the ways you can programmatically interact with MadCap Flare. This book is for programmers who support Flare, technical writers who want to look under the hood, and managers who would like to know what possibilities exist beyond the Flare UI.
The Content Pool
All companies, no matter what industry they are in, or what product or service they create, do four basic things. Offer something for sale, sell it, collect money for it, and create content about what they do. Product development, Marketing, Sales, and Finance are all essential to the organization and are typically managed at the VP or CXO level, yet a company's content, which contains all of its intellectual property, is often overlooked. The Content Pool: Leveraging Your Company's Largest Hidden Asset makes the case for placing content creation, management, and distribution on a par with other core strategic business activities. Inside the Book Identifying Your ContentOrganizing Your ContentManaging Your ContentLeveraging Your ContentThe Case for a Chief Content OfficerBibliography and Index
WIKI
WIKI: Grow Your Own for Fun and Profit introduces the concept of wikis, and shows why they are becoming the must-have communications and collaboration technology for businesses of any size. Using a garden as a metaphor, Alan J. Porter shows you step-by-step how to select wiki software, get started, overcome resistance to wikis, maintain your wiki, and use your wiki for internal collaboration, project planning, communication with your customers, and more. Includes five case studies that highlight the ways companies are using wikis to solve business and communication problems, increase efficiency, and improve customer satisfaction. Inside the Book A Brief History of CollaborationDefining the WikiPlanting the SeedFirst GrowthMaintaining the GardenLandscapingHarvesting the InformationA Wiki ChecklistNotes on Popular Wiki SoftwareResources and Index
Content Strategy
If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but they share a deep understanding of how to help your organization build a content strategy. Content Strategy: Connecting the dots between business, brand, and benefits is the first content strategy book that focuses on project managers, department heads, and other decision makers who need to know about content strategy. It provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts. Inside the Book Introduction to Content StrategyWhy Content Strategy and Why NowThe Value and ROI of ContentContent Under the HoodDeveloping a Content StrategyGlossary, Bibliography, and Index
The Insider's Guide to Technical Writing
Every complex product needs to be explained to its users, and technical writers, also known as technical communicators, are the ones who do that job. A growing field, technical writing requires multiple skills, including an understanding of technology, writing ability, and great people skills. Whether you're thinking of becoming a technical writer, just starting out, or you've been working for a while and feel the need to take your skills to the next level, The Insider's Guide to Technical Writing can help you be a successful technical writer and build a satisfying career. Inside the Book Is This Job for Me? What does it take to be a technical writer? Building the Foundation: What skills and tools do you need to get started? The Best Laid Plans: How do you create a schedule that won’t make you go crazy? How do you manage different development processes, including Agile methodologies? On the Job: What does it take to walk into a job and be productive right away? The Tech Writer Toolkit: How do you create style guides, indexes, templates and layouts? How do you manage localization and translation and all the other non-writing parts of the job? I Love My Job: How do you handle the ups and downs of being a technical writer? Appendixes: References to websites, books, and other resources to keep you learning. Index
The Secret Life of Word
The Secret Life of Word looks at Microsoft Word from the perspective of technical and other professional writers. It gives writers an in-depth look at the hidden capabilities of Word, and shows how to take advantage of those capabilities without being a programmer. The Secret Life of Word will help you master the full gamut of Word mysteries, including AutoCorrect, QuickParts, BuildingBlocks, macros, Smart Tags, program-less VBA programming, and much more. There's something here for everyone who uses Microsoft Word, from new users to experts. Inside the Book PrefaceIntroduction to Word AutomationCreating MacrosFind and ReplaceFields, Form Fields, and Content ControlsAutoCorrect and AutoText/Building BlocksSmart TagsExchanging DataCode SamplesAutomation Related TopicsGlossary, Bibliography, and Index
Outsourcing Technical Writing
Outsourcing stirs strong emotions. Employees associate it with layoffs, reduced quality, and plummeting morale. Managers often don't understand the potential, thinking either that it will reduce their costs by large amounts or that it will make them obsolete, too. The truth is that, when done correctly, outsourcing often does not lead to layoffs, can lead to increased quality, and can even boost morale. Although the inflated savings that some managers have been led to believe are untrue (outsourcing can rarely, if ever, reduce content development costs by more than 60 percent), outsourcing can still be a win for both a company and its employees.Outsourcing Technical Writing: A Primer provides a comprehensive introduction to outsourcing technical writing. Barry Saiff, who has had extensive experience with outsourced content development, provides a roadmap for outsourcing success along with cases studies, a sample outsourcing agreement, and a sample plan. He also connects the success of outsourcing with management excellence and process maturity.
Structured Writing
Structured writing has never been more important or more confusing. We keep trying to do more and more with content, but we give ourselves less and less time to do it. Structured content can help keep your rhetoric on track and your processes efficient. But how does it do that and what is the relationship between rhetoric and process? It is easy to get lost in sea of acronyms and buzz words: semantics, XML, metadata, DITA, structure, DocBook, hypertext, Markdown, topics, XSLT, reuse, LaTeX, silos, HTML. Structured Writing cuts through the noise, explaining what structured writing is (you have been doing it all along) and how you can use different structures to achieve different purposes. It focuses on how you can partition and manage the complexity of the content creation process using structured writing techniques to ensure that everything is handled by the person or process with the skills, time, and resources to handle it effectively. Most importantly, this book shows you how the right structured writing techniques can improve the quality of your content and, at the same time, make your content processes more efficient without sacrificing quality for efficiency or vice versa. There are so many options available in the structured writing space today. This book will show you where each of them fits and help you choose the approach that is optimal for your content.
The Language of Cybersecurity
The Language of Cybersecurity defines 52 terms that every business professional should know about cybersecurity, even professionals who are not specialists. Anyone who uses any kind of computing device needs to understand the importance of cybersecurity, and every business professional also needs to be able to speak intelligently with cybersecurity professionals. The Language of Cybersecurity introduces the world of cybersecurity through the terminology that defines the field. Each of the 52 main terms contains a definition, a statement of why the term is important, and an essay that explains why a business professional should know about the term. Each term was authored by an expert practitioner in that area. The Language of Cybersecurity looks at vulnerabilities, exploits, defenses, planning, and compliance. In addition there is a glossary that defines more than 80 additional. For those who want to dig deeper, there are more than 150 references for further exploration. Expertly compiled and edited by Tonie Flores, this book is a useful reference for cybersecurity experts, managers, students, and anyone who uses a computer, tablet, smart phone, or other computing device.