Build a thriving Etsy business Promote your shop and build your brand Deliver top-notch customer service Create, sell, and succeed on Etsy Artists, crafters, and designers rejoice! This book makes it faster and easier than ever to start and run a successful Etsy business. Whether you're peddling paintings, jewelry, craft supplies, or vintage pieces, you'll find everything you need to get your wares out to the masses. Etsy is handmade for anyone who wants to make money doing what they really love! Inside … Navigate the new homepage Apply SEO to your listings Manage stats and orders Increase local sales Market your Etsy shop Protect your business Promote yourself on Facebook, Twitter, and Pinterest
Stop being a prisoner to your PC! Need a PC problem fixed in a pinch? Presto! Troubleshooting & Maintaining Your PC All-in-One For Dummies offers 5 books in 1 and takes the pain out of wading through those incomprehensible manuals, or waiting for a high-priced geek to show up days or weeks after you need them. Arming you with everything you need to get that pesky PC working for you ASAP, this handy guide walks you through all the steps to restoring whatever's making your PC go rogue —so you can get back to making it work for you. There's nothing worse than firing up your PC only to discover it's inexplicably unresponsive. With this guide, you'll gain all the skills and insight you need to need to bring it back to life —and to prevent it from ever leaving you in the lurch again. Find out what's behind common PC problems Solve email and web woes, both big and small Perform regular maintenance and get serious about backups Troubleshoot to find solutions to your issues and learn proper maintenance to head off future headaches! Your PC problems aren't as big as you think! Take matters into your own hands with the helpful instruction provided inside this book!
Invest in your financial future Featuring guidance from renowned finance expert Eric Tyson and content from other top selling For Dummies investment titles, Investing All-in-One For Dummies offers the foolproof, time-tested guidance you need to turn those hard-earned dollars into a successful and diversified portfolio. Covering everything from stocks, bonds, mutual funds, real estate, and the latest in online investing, this hands-on resource lays out an arsenal of techniques for you to select the investment accounts that best suit your particular style, needs, and goals. Investing All-in-One For Dummies offers a succinct framework and expert advice to help readers make solid decisions and confidently invest in the marketplace Develop and manage a winning financial portfolio Find the right investments for you, no matter your age or income bracket Get the latest information on retirement planning, tax laws, investment options, and more Benefit from sound strategies brought to you by a well-recognized personal finance counselor There's no time like the present to invest in your own financial future—and this book shows you how.
You are paying much more in tax than you think you are What Everyone Needs to Know About Tax takes an entertaining and informative look at the UK tax system in all its glory to show you just how much you pay, how the money is collected and how it affects ordinary people every day. Giving context to recent controversies including the Panama Papers, tax avoidance by multinationals, Brexit and more, this book provides a straightforward explanation of tax and the policy behind it for non-specialists – no accounting or legal knowledge is required. The system's underlying logic is illustrated through three 'golden rules' that explain many of the UK tax regime's oddities, and the discussion focuses on the way things are rather than utopian ideas about how they might be. Case studies show how the VAT on a plumber's bill all adds up; why fraudsters made a movie to throw HMRC off their scent; how a wealthy couple can pay so little tax on a six-figure income; and the way tracing the money you paid for your iPad sheds light why the EU is demanding Apple pay billions extra in tax. Ever the political battlefield, tax is too important for you to rely on media hype for information. It affects everyone, every day, and it pays for voters and taxpayers to know more. This book leaves aside technical detail and the arcana of the tax code to give you a real-world look at how tax works. Learn about the many ways that the tax system separates us from our money Discover how Brexit could change the way we pay taxes Understand how changing tax policy affects people's everyday lives See through the rhetoric surrounding controversies in the media With tax, we have to admit that there are no easy answers. No one enjoys paying them, but without them, the Government would shut down. Seeing through politicians' cant and superficial press coverage is critical for your ability to make the decisions that benefit you; What Everyone Needs to Know About Tax gives you the background and foundational knowledge you need to be a well-informed taxpayer.
Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus. «Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. It's an essential reference for implementing an entire brand system.» – Carlos Martinez Onaindia, Global Brand Studio Leader, Deloitte «Alina Wheeler explains better than anyone else what identity design is and how it functions. There's a reason this is the 5th edition of this classic.» – Paula Scher, Partner, Pentagram «Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it's been my blueprint for using design to impact people, culture, and business.» – Alex Center, Design Director, The Coca-Cola Company «Alina Wheeler's book has helped so many people face the daunting challenge of defining their brand.» – Andrew Ceccon, Executive Director, Marketing, FS Investments «If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible.» – Olka Kazmierczak, Founder, Pop Up Grupa «The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted.» – Jennifer Francis, Director of Marketing, Communications, and Visitor Experience, Louvre Abu Dhabi
Bring your A game to the CompTIA A+ Certification exam Practice tests are an excellent way for certification candidates to prepare for taking exams, and the well-crafted questions and detailed answers you'll find inside will help give you the confidence to succeed on exam day. With 100% coverage of Exam 220-901 and Exam 220-902 objectives from hardware and networking to mobile devices and Windows operating systems, CompTIA A+ Practice Tests help you gauge your readiness – and hone your test-taking strategy – well in advance of exam day. Designed to measure a candidate's competency with various hardware components and software operating systems, the A+ certification is the most popular entry-level IT certification around. CompTIA A+ Practice Tests provides nine unique practice tests—totaling 1,020 questions—that cover the nine CompTIA A+ objective domains you'll encounter in Exam 220-901 and Exam 220-902. Plus, the book includes two additional 90-question practice exams (180 questions total). That's 1,200 practice test questions in all! You will also gain access to the Sybex interactive learning environment where you have access to all questions, and can create your own practice tests based on areas where further review is needed. Practice questions provide comprehensive coverage of the exam objectives An excellent study companion for anyone renewing their certification or taking it for the first time The 1,200 practice questions are organized into nine full-length tests Complements the CompTIA A+ Complete Study Guide Practice tests are among the most effective exam prep tools, practice with Sybex so you can be confident on exam day.
Make your fortune in the real estate business With home prices jumping nationwide, the real estate market is clearly starting to show stabilization. In the latest edition of Success as a Real Estate Agent For Dummies, expert author Dirk Zeller shows you how to become a top-performing agent. Whether it's lead generation via blogging or social media channels, you'll discover key ways to communicate and prospect in a new online world. Inside, you'll find the latest coverage on being successful selling high-value homes, how to sell short sales to buyers without scaring them off, dealing with residential and commercial real estate, how to use third parties to drive leads and create exposure like Trulia, Realtor.com, and Zillow, and much more. Features tips and tricks for working with buyers Includes must-haves for successful real estate agents Offers tried-and-true tactics and fresh ideas for finding more projects Gives you the skills to close more deals Whether you're looking to rev up your real estate business, deciding whether to specialize in commercial or residential real estate, or just interested in fine-tuning your skills, Success as a Real Estate Agent For Dummies has you covered.
If you're in a diverse team, you know employee differences can cause miscommunication, lower trust, and hurt productivity. . . It doesn't have to be this way! The people you work with may be from a different generation, different culture, different race, different gender, or just a different philosophy toward work and life in general, but you need to work together toward a common goal. How to Work With and Lead People Not Like You explains how to dial down the differences, smooth out the friction, and play upon each other's strengths to become more effective, more productive, and less stressed. The keys are to find the common ground and identify hidden conflicts that are hurting productivity. Many people shudder at the prospect of working with diverse groups of people, but they can't voice their fear or anxiety. At work, it's not OK or politically correct to say, 'I'm uncomfortable with this person.' In fact, if you do say something along those lines, your job may be at risk. Your company may terminate you for not being on the 'diversity bandwagon.' So you keep quiet and you keep your thoughts to yourself. But deep down, you are uncomfortable. If you feel like this, it doesn't mean you're racist, sexist, ageist, homophobic, or any other negative label. It means you're struggling. You're struggling to understand people, cultures, or values that are unfamiliar to you. You're struggling to do your job with teammates and coworkers who may have very different viewpoints or different approaches to communication than you have. You're struggling to overcome differences and pull together to achieve high performance at work. Whether you're leading a diverse team, working in a challenging cross-cultural environment, or simply working with people who are 'not like you,' you need to be able to get along with everyone as a team, to get the work done. This book explains the skills you need to communicate, motivate, and inspire people to collaborate—even if they have very different values, lifestyles, or priorities. Learn key steps that bring cohesion to diversity How to have a constructive conversation about working alongside people who are different The four magic words that make this easier and smooth over friction What not to say—and why Learn to set aside differences and get things done Learn how to handle a racist, sexist, homophobic or offensive remark in a professional way Retain your sanity when colleagues drive you crazy The changing demographics of today's workforce bring conflicting viewpoints, perspectives, approaches, skills, habits, and personalities together in one place; whether that leads to synergy or catastrophe is up to you. How to Work With and Lead People Not Like You helps you turn a hurdle into an advantage so you or your team can do more, achieve more, and enjoy the ride.
Market effectively to the millennial mindset Millennials make up the largest and most valuable market of consumers in the United States —but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd. Millennials are projected to have $200 billion buying power by 2017, and $10 trillion over their lifetimes – and yet industries across the board are struggling to garner their attention. Revealing what makes this darling demographic tick, this hands-on guide shows you how to adapt to new media, understand the 'sharing economy,' and build meaningful relationships that will keep your brand, product, or service at the forefront of the millennial mind. Identify key millennial characteristics and behaviors Grasp and adapt to millennial economic realities Reach your target audience with integrated strategies Build deep, lasting connections with millennials Get ready to crack the code —millennials are a mystery no more!
Revamp your life to grow, evolve, and become who you want to be Lifestorming is the indispensably practical handbook for becoming the person you want to be. Redesign your life, friends, behaviors, and beliefs to move closer to your goals every single day, guided by expert insight and deep introspection. Written by a veteran author team behind almost 100 books on human behavior, this guide helps you learn why you do things the way you do them, and how to do them better. The Lifestorming Test allows you to assess your current state in concrete terms, and assess your ability to change and adapt – from there, it's about identifying people, actions, habits, and beliefs that either support your personal and professional growth or hold you back. You'll learn the six building blocks of character, challenge your belief system, develop a leadership mindset, and overcome the fear and guilt of success. You'll map out an action plan, and learn how to continually move forward at work, at home, and in everyday life. We often don't realize how much of our natural default is established by others. Whose goals are you working toward? Are you measuring your progress with the correct yardstick? This book shows you how to take a step back and compare your life today with the future you want – and build a plan for changing track toward constant evolution and growth. Assess your current state and your capacity for change Develop the right goals and the right metrics to create the future you want Learn how character evolves, and why it's essential to growth Change your habits and behaviors to consistently grow and evolve We all carry around old baggage, obsolete «friendships», and counterproductive beliefs – and every day, they pull us a little further away from what we really want. Lifestorming is your real-world guide to shedding the stagnation, and allowing yourself to grow into the person you want to become.