Экономика
Различные книги в жанре ЭкономикаMaverick Startup
The Intangibles. The X-Factors.1. The Big Idea2. Your Vision3. High Margins and Premium Prices4. Get It Out The Door5. Test and Improve6. Listen and Shift7. Create Zealots8. What's Next?9. Tap Your Mastermind10. Create the Fun11. Create the ImpactShattering the myth that you need money to make money, serial entrepreneur and millionaire Yanik Silver reveals the 11 X-Factors to turn your big idea into even bigger profits—without taking on debt, partnering with outside investors, or even writing a business plan.We’re not talking your typical B-school advice. These are the real-world, underground insights that can take your idea from a little concept on a napkin to throwing off serious revenue in a way that supports and builds up whatever else is important to youThese maverick rules are the “little hinges” that swing big doors of opportunity, applied by the most successful and innovative entrepreneurs who dared to fast track their big idea, blaze their own path and simply write their own rules for success.The MAVERICK philosophy:Set your own rulesMake more moneyHave more funExperience a rich lifeAnd give more to make a difference
202 High Paying Jobs You Can Land Without a College Degree
THE FIRST STEP TO A DYNAMIC CAREERYou have something in common with Bill Gates, Michael Dell and Ted Turner:None of them graduated from college. If they can make it, you can, too! Don’t settle for a minimum-wage job just because you’re not a college graduate. Try one of these 202 high-paying options. They’re more than jobs—they’re careers.This book helps you:• Define your interests and skills, and figure out what job is perfect for you• Impress recruiters by perfecting resumes, cover letters, applications and interview skills• Choose from 202 opportunities that lead to high income and long-term financial stability• Get the inside scoop on salary ranges, career paths, working conditions and job responsibilities for each opportunityAvoid dead-end jobs. Find the career that’s right for you, and start your new life today!
202 Things You Can Make and Sell For Big Profits
Reap Your Share of Resale Riches!This is it—the bona fide insider’s guide to cashing in on the huge boom in reselling new and used products for big bucks.At last, a soup-to-nuts primer on how to tap into the exploding market for new and “previously owned” merchandise flying off of websites such as eBay and elsewhere.This book has it all—the latest information on what to buy, where to buy, what to pay, and how to sell it for big profits, online and off. Get the complete lowdown from a true expert on how to launch into this exciting area, plus discover 202 products almost guaranteed to start your business off with a bang.Learn which products are proven sellers, how and where to buy them cheaply, and how to resell them for top dollar:• Tap into page after page of buying sources, including distributors and wholesalers, manufacturers, online and offline auctions, government surplus sources, estate sales and more!• Find out how and where to sell the goods for the most profit, including: eBay, internet malls, websites, e-storefronts, consignment outlets, and mail order, not to mention your own showroom and in-home parties, or at trade shows and seminars.• Learn how to negotiate like a pro for overstock and out-of-season and slightly damaged goods—buying on terms for no money down.• Learn how to “work the room” at auctions, estate sales, liquidations, and flea markets—bidding and buying for less.• Learn how to tap the vast and profitable world of imported goods, with full details on over seas sources and how to deal with them.
The Best of Guerrilla Marketing
Cash in with Guerrilla Marketing’s Greatest HitsUpdated, adapted, remastered…The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present you with the only book to deliver The Best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 35 top selling Guerrilla Marketing books.When they write the history of marketing thought, Jay doesn't get a page… he gets his own chapter.Seth Godin, author of Poke the BoxThis book is the culmination of Guerrilla Marketing’s huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible. —Jill Lublin, international speaker and author, Jilllublin.comFor business survival in the 21st century, Guerrilla Marketing ranks right up therewith food, water, shelter — and, of course, Internet access.David Garfinkel, author of Advertising Headlines That Make You Rich21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring.Roger C. Parker, www.PublishedandProfitable.com
Impact Pricing
AM I PRICING RIGHT?Every business owner is haunted by this fundamental question. Expert pricing strategist Mark Stiving draws upon more than 15 years of experience in profitable pricing and delivers a practical plan to help you confidently answer.Price—it’s most powerful marketing tool you have— and the least understood. Zeroing in on the areas where your efforts will generate the greatest impact, Stiving breaks down critical pricing concepts and provides the blueprint to integrate proven pricing strategies into your growth plans. Be empowered to strengthen your pricing structure to withstand any conditions, dramatically elevating your company performance, position, and profits for long-term success.Learn how to:Set prices that drive your market positionCorrectly use costs to make profitable pricing decisionsImplement value-based pricing to charge what customers are willing to pay Use price segmentation to leverage value and capture new businessCash-in on complementary products and product versions with portfolio pricingPrepare for changing conditions pricing strategically nowFollowing in the footsteps of sited examples including Apple, BMW, McDonalds, Mercedes, and other market leaders, learn how to create a powerful price strategy that does more than cover costs.
Official Get Rich Guide to Information Marketing
The founders of the Information Marketing Association and 30 ultra-successful information marketers reveal carefully guarded information on building a highly profitable information marketing business. The 2nd edition offers new cases and success stories, new chapters on social networking and over 40 new ways to make money with information products. The indisputable gurus of the information marketing world have broken ranks. Formerly relegated to the information marketing industry’s typical fare of high-priced audio CDs, manuals and courses, once carefully guarded information on building a highly profitable information marketing business has been released to the general public in book form. Most info-marketers are lone wolf, small, quiet operators, many with home-based businesses, most with zero or just a few employees, most working only part-time hours, and most netting seven-figure profits. In other words, there is no reason any reader of this book can’t do exactly the same thing in just a few short months. Readers create an entirely new business that gives them added income or replaces their current salary entirely. It just takes the information they already know and the simple nine-step formula in this unprecedented book. Time and again, this formula has been proven to work—to the point where most info-marketers have a million-dollar business in just a year.
The Plan-As-You-Go Business Plan
The principal author of Business Plan Pro, the country’s bestselling business plan software, simplifies the business planning process and reveals how to create business plans that grow with the business. Providing adequate guidance for every situation and every stage of business, readers are trained to ignore the traditional, formal cookie-cutter plans that other business planning resources offer and to focus on tailoring a plan to their company; allowing them to literally plan as they go and to, ultimately, steer their business ahead while saving time. Clear-cut instructions help business owners quickly build the type of plan that works for them—one that helps them take total control of their business, improve profits, raise capital, operate a profitable enterprise, and stay ahead of the competition. Very comprehensive, yet easy-to-understand, this business tool offers more than just the nuts and bolts of writing a business plan—the author also provides invaluable insight through real-life examples illustrating key points and avoidable mistakes as well as cutting-edge information for the 21st century entrepreneur. This guide is designed to be a reliable tool for those entering into the world of starting and owning their own business.
The eBay Business Handbook
Completely revised, updated and expanded new edition
Anyone can buy and sell on eBay. But how many people actually make serious money from eBay? How many people make enough give up the day job and run an eBay business full time? Robert Pugh has done just that and in this fully updated and revised fourth edition of his bestselling eBay Business Handbook he reveals the secrets of his success.
Robert covers everything you need to know, from the basics of setting up your eBay account through to the creation and management of your own business. He gives you the information you need to use eBay to its full potential, to maximise returns and develop a robust online business.
This book has been written for anyone who has ever considered the idea of being their own boss. Whether you want to supplement an existing income or a complete change in lifestyle, this book is for you – giving you the confidence and knowledge you need to make that step.
Unlike many other eBay guides, this handbook is based on the personal experiences of an established Power Seller. Everything is covered; from the practical concerns of international sales to the purchase of packing materials. With a fresh, common-sense approach to selling, there are many hints, tips and personal recommendations that can be applied to all of your eBay activities.
One of the most valuable sections is dedicated to where to find stock to sell. Where traders obtain their stock is a closely guarded secret and often finding a source of stock can be quite daunting. This guide tells you where to look, how to buy from different sources and, perhaps most interesting of all, how to use eBay as a source of goods.
New for the fourth edition:
– Understand and work with the new seller defect process. – Take best advantage of recent developments and turn them into hard cash. – Maximise your selling potential across all media, including mobile. – How to work with the latest eBay fee structure, so you retain the most of your revenue. – Share in the knowledge gleaned from over 100,000 eBay transactions.
Discover how the author went from zero to over 56,000 positive feedbacks (and counting). From the very first LP record to the family car, he has sold items into almost every corner of the globe and taken every form of payment known to man. Anybody can do this, just follow the simple steps in this guide, dedicate the time, and soon you too could be living the eBay dream.
Everyday Entrepreneurs
If you want to start your own airline, this book isn't for you.
This is the business book for everyone tired of being told they have to have the next big thing in order to make a living running their own firm. It's the down-to-earth, insider's guide to starting a great business that thrives – without having to takeover the world. Or dance to Lord Sugar's tune. Or go cap-in-hand to the Dragons.
Author and business advisor Ken Horn has helped thousands of people to be a success running their own business, reaching freedom and financial security not by winning the Big Business Idea Lottery but simply through delivering traditional services in existing markets.
Bringing a master's knowledge of the ins and outs of starting and running a successful small business, Ken:
– strips away the mystery surrounding starting your own business – packages up the common challenges of starting up and helps readers tackle them – cuts through the information overload and provides only what you really need to know to launch a small business – reveals in what order to best tackle things and what can be left till later or ignored entirely.
He also uncovers a whole host of secret shortcuts that are too easily missed – especially when it comes to sales and marketing.
Straight-talking, bursting with examples, packed with inspiration – and promising not to waste a minute of your time – this book is like having a top business mentor on hand throughout your start-up journey. Get going now!
Business Reimagined
Are you happy with the way you work? Are you engaged, energised in the office? Or do you sometimes feel that your days are dominated by process and technology?
Reimagining business is about waking up to a new environment, based on collaborative and flexible working, on technology that, used correctly, liberates rather than constrains. The future of work must be based on being open, on focusing on results, not process and on empowerment, not hierarchy.
Dave Coplin, Chief Envisioning Officer at Microsoft UK, has been immersed in the technologies that are making waves in the workplace. This is his call to reimagine business.
#bizreimagined