Учебная литература
Различные книги в жанре Учебная литератураPublic Relations Campaigns
Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for creating more effective PR campaigns. You are given multiple opportunities to practice and build your skills throughout the book by learning how to incorporate the PESO model—Paid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts with both advertising and marketing. Key Features The book offers a timely focus on the PESO model and its use in integrated campaigns, providing students with an understanding of today’s best practices in PR. Numerous case studies and exercises throughout the book aid in a deeper understanding of how research, perspective, and insights can be leveraged in public relations campaigns. Real-world information including sample PR plans with budgets prepare students for success in their future careers.
Small Mercies
For readers who loved classics like Anne of Green Gables and Because of Winn Dixie comes this tale out of South Africa about friendship, family, and With the kind of quirky humor and classic writing style of recent books like The Penderwicks or classics like The Moffats–but married to the social justice sensibilities of more modern children's lit movements like We Need Diverse Books–Bridget Krone brings us a book rooted in the very heart of a child's personal, individual need for justice, and set in the very South African city where Mohatmas Gandhi first developed his concept of passive resistance (satyagraha). Krone subtly weaves what it means to be in solidarity with others while passively or non-violently resisting injustice into a story that tackles the main character's fear of being ripped away from the only family she can remember, dealing with bullies at school, and fighting to keep the house that's been in her foster family for generations. Touches on themes of Alzheimer's disease, poverty, foster families, mixed-race and bi-cultural families, the history of Gandhi in South Africa, and collective action against injustice. This is Bridget Krone's debut novel. Simultaneous release of hardback and paperback.
The Days of Rondo
In the 1930s and the 1940s Rondo Avenue was at the heart of St. Paul's largest black neighborhood. African Americans whose families had lived in Minnesota for decades and others who were just arriving from the South made up a vibrant, vital community that was in many ways independent of the white society around it.<br /><br />The Days of Rondo is Evelyn Fairbanks's affectionate memoir of this lively neighborhood. Its pages are filled with fascinating people: Mama and Daddy—Willie Mae and George Edwards—who taught her about love and pride an dignity; Aunt Good, a tall and stately woman with a "queenly secretive attitude"; brother Morris, who "took the time to teach me about the street and the people I would find there"; Mrs. Neal, the genteel activist who showed her the difference between a salad fork and a dessert fork; Mr. and Mrs. Taylor, who started a girls' string band; and a whole assortment of street vendors and playmates who made up the world of her childhood<br /><br />As she grew up, Fairbanks saw many different sides of her community. Her words bring to life the all-day Sunday services at the Sanctified church, the "perfect days" of her girlhood, and the ghost stories told on the porch of a soft midwestern summer evening. But she also remembers a visit to relatives in Georgia, the deaths of her Mama and Daddy, and the difficult lessons her free-wheeling brother taught her about friends and money. By the time Evelyn was a teenager, World War II was changing St. Paul and the whole world in ways that touched upon her own life. And through the years she was also discovering what it meant to grow up as a black person in Minnesota.<br /><br />A gifted storyteller, Fairbanks has recreated the patterns of her neighborhood life in a northern city. Her story ends in the mid-1950s, a few years before the Rondo neighborhood was destroyed by freeway construction. In preserving her memories of this distinctive community, Evelyn Fairbanks has added an important dimension to our understanding of Minnesota during those years.<br /><br />"Fairbanks spins yarns about St. Paul's black society with the flair of a campfire storyteller." —St. Paul Pioneer Press<br /><br />?"Must reading for anyone wanting a clearer understanding of the history of race relations." —Library Journal<br /><br />?"Narrative history at its best." —Choice<br /><br />?"Her prose is simple and concise and is leavened by a rich sense of humor." —Minnesota Monthly<br /><br />?"The Days of Rondo is an interpretive account of events in the life of a black family from the South struggling for survival and meaning in a northern city. Rich in humor and detail, it provides a well-illustrated mosaic of socioeconomic, ethnic, and class realities as seen through the eyes of a young black woman." —David V. Taylor, author of African-Americans in Minnesota
Little Crow/Taoyateduta
The Plains Indian Wars of the nineteenth century garnered enduring fame for certain Indian leaders, their names echoing powerfully even today: Sitting Bull, Crazy Horse, Red Cloud. Just as significant but less often mentioned is Taoyateduta, known to whites as Little Crow, the reluctant leader of Dakota warriors during the U.S.–Dakota War of 1862, the opening salvo of the U.S.–Indian Wars.<br /><br />In this carefully researched biography of the Dakota leader, the first ever written for children, author Gwenyth Swain presents a compelling portrait of the leader, warrior, and politician at the center of the Dakota War of 1862.<br /><br />Beginning with Taoyateduta's childhood along the Mississippi River near present-day St. Paul, this biography explores his life in the Big Woods, his wanderings west from the Mdewakanton Dakota's traditional home, his leadership of his people when they were forced to sign over their land to white settlers, and his role during the war of 1862. Hemmed in on a narrow reservation, frustrated by broken treaties, angered by dishonest agents and traders, and nearly starved because of crop failures and late annuity payments, Dakota Indians attacked white settlers living on the Indians' former homelands in southwestern Minnesota. Taoyateduta agreed to lead the battles, knowing that the U.S. government's response would be swift and terrible. In retribution for the thirty-eight-day war, thirty-eight Dakota men were hanged, thousands were imprisoned, and the Dakota people were expelled from the state.<br /><br />Taoyateduta's story brings to life the painful experience of the Dakota as they lost their land and their livelihood—and as some chose to adopt white ways while others fought back, with disastrous consequences. Little Crow: Leader of the Dakota offers a clear and accessible account of both the man who led the Dakota into war and the causes behind that wrenching conflict.
Dred and Harriet Scott
The landmark U.S. Supreme Court decision Dred Scott v. Sandford, in which the slave Dred Scott was denied freedom for himself and his family, raised the ire of abolitionists and set the scene for the impending conflict between the northern and southern states. While most people have heard of the Dred Scott Decision, few know anything about the case's namesake. In this meticulously researched and carefully crafted biography of Dred Scott, his wife, Harriet, and their daughters, Eliza and Lizzie, award-winning children's book author Gwenyth Swain brings to life a family's struggle to become free.<br /><br />Beginning with Dred's childhood on a Virginia plantation and later travel with his masters to Alabama, Missouri, Illinois, and the territory that would become Minnesota, this "family biography" vividly depicts slave life in the early and mid-nineteenth century. At Fort Snelling, near St. Paul, Dred met and married Harriet, and together they traveled with their master to Florida and then Missouri, finally settling in St. Louis, where the Scotts were hired out for wages. There they began marshalling evidence to be used in their freedom suit, first submitted in 1846. Their case moved through local and state courts, finally reaching the U.S. Supreme Court in 1857. But the Court's decision did not grant them the freedom they craved. Instead, it brought northern and southern states one step closer to the Civil War.<br /><br />How did one family's dream of freedom become a cause of the Civil War? And how did that family finally leave behind the bonds of slavery? In Dred and Harriet Scott: A Family's Struggle for Freedom, Swain looks at the Dred Scott Decision in a new and remarkably personal way. By following the story of the Scotts and their children, Swain crafts a unique biography of the people behind the famous court case. In the process, she makes the family's journey through the court system and the ultimate decision of the Supreme Court understandable for readers of all ages. She also explores the power of family ties and the challenges Dred and Harriet faced as they sought to see their children live free.
Curiosity's Cats
"Each morning I would strike out for this temple of learning in the crisp autumn air . . . with a sense of purpose and the conviction that this was where I belonged."—Marilyn Stasio from "My Research Project"<br /><br />Inspired partly by Richard Altick's The Scholar Adventurers, the thirteen writers in Curiosity's Cats offer powerful arguments for the value of hands-on research, be it chasing documents, cracking mysteries, interviewing long-lost subjects, or visiting exotic and not-so-exotic locales.<br /><br />Alberto Martinez explains how diligence with dates can provide clues to unlock the most difficult historical puzzles. Jan Reid explores the difference between research for an epic novel and research to write the epic biography of a friend. Margot Livesey suspects that she continues to write novels simply to do the research. But every essay testifies to the fact that research is valuable not only because of the product that may result from it, but because the process itself fulfills a basic human need.<br /><br />Contributors include: Philip J. Anderson, Annette Kolodny, Theodore Kornweibel, Jr., Margot Livesey, Alberto Martínez, Bruce Joshua Miller, Katherine Hall Page, Jan Reid, Ali Selim, Marilyn Stasio, Ned Stuckey-French, Bruce White, and Steve Yates.<br /><br />"Research has always seemed a bit like homework to me. Whatever the topic, I feel like a naughty schoolboy who's cramming for an exam. What a relief to realize I am not alone. Through a variety of methods and circumstances, the writers in this fascinating collection demonstrate that research, like exploration, is challenging, maddening, frustrating, and exhausting. But like any great explorer (or naughty schoolboy), we know we cannot reach our goal without it, and the journey is often more rewarding than the destination." —Alan Cumming, actor and author<br /><br />?"In our age of the Twitter and the Internet, it's such a joy to see the art of the essay so alive and strong. Read this book and rediscover that real knowledge and connections still reside at the source: out in the field and inside the human condition." —Dan Buettner, National Geographic Fellow and New York Times best-selling author of The Blue Zones<br /><br />?"No book has better portrayed the intimate, sometimes exasperating relationship between writer and research. It's all here, and it's never dull—the thrill of the chase, the unexpected discoveries, the crushing setbacks, the exhilarating 'Aha!' moments. There's even a stray bookworm—yes, a real one—that literally wriggles off the page." —Patricia T. O'Conner, author of Woe Is I and, with Stewart Kellerman, Origins of the Specious: Myths and Misconceptions of the English Language.<br /><br />?"If you have ever sensed a marvelous story or a startling emotion hidden within a historic document, photo, artifact, or place, you'll find many kindred spirits in this inspiring book. It made me want to drop everything to set out on a grand intellectual adventure in the nearest archive." —Jack El-Hai, author of The Nazi and the Psychiatrist and Non-Stop: A Turbulent History of Northwest Airlines
Keystones of the Stone Arch Bridge
In order to earn money to bring Fritz's momma and sisters from Sweden to America, the determined Fritz sets out to master a new skill, working as the youngest stonemason on the crew building the Stone Arch Bridge across the Mississippi River. Along the way, Fritz, always eager to learn, unlocks secrets of his new homeland from details of the river's geology and the area's animals to stories of brave stands against slavery and the dangers of flour milling.<br /><br />?He befriends Margaret, Metis girl whose family has called the region home for generations, and meets notable early settler Emily Goodridge Grey. Applying his developing stonecutting skills, he records these many lessons in the keystones of the bridge.<br /><br />?Working through the summer, Fritz grows in responsibility and stature. Best of all, soon after the bridge is complete, he is able to show off his handiwork to Mamma in person.
The Empowered Teacher
This quick, enjoyable read is packed with proven tips and advice beneficial for teachers at all stages of their career. Drawing on her many years’ experience as an elementary and middle school principal, author Susie Wolbe, ED.D. addresses many of the common challenges teachers face, including classroom management procedures and practices, stress and burn-out. Divided into three easy-to-read sections, The Empowered Teacher: Proven Tips for Classroom Success provides educators with practical strategies that will improve the teaching experience, including how to establish strong relationships with students and parents, how to enhance teaching methods and bring joy back to the classroom, and how to develop good professional relationships with colleagues. Dr. Wolbe’s practical advice is designed to help educators see their profession through a different lens and to experience new ideas and strategies that will benefit everyone involved.
Understanding and Developing Theological Education
Historically education has been driven from behind – the history, and above – the educational institution. Traditions and adherence requirements have led to inflexible models of school leadership that are focused on administration and rife with educational politics. In contrast, today’s theological landscape needs institutions with a grassroots-driven educational system, looking to a future that is biblically and theologically grounded. This publication, an English translation from the original German focuses on the leadership and curriculum development required for such a paradigm shift. Ott comprehensively assesses trends in current theological education across the world with detailed reference to wider trends in global tertiary education. Written primarily for those in leadership roles at theological schools and training institutions, this handbook is an essential resource for equipping the next generation of leaders in theological education.
Better Edtech Buying for Educators
Frontline educators have a unique and invaluable perspective on adoption of edtech solutions that no other stakeholders have. They know what learning goals are difficult to achieve, have “on-the-ground” knowledge of what is age- and task-appropriate and know what tools students are more or less likely to use. Educators also have their own requirements for edtech solutions, for example, ease of use and accessible data to help them make informed decisions.
However, too often, educators are left out of the evaluation and purchasing process that occurs at the district level. And even when they are involved, educators might not know what questions to ask or may not feel empowered to raise issues or point out potential problems.
To take on a greater role in edtech decision-making, educators need to better understand the process and become more informed about the options available. Based on interviews from multiple experts in the field, with real-world examples illustrating each topic, this booklet helps educators become active players in the procurement decision-making process.
This guide highlights ways educators can contribute to their district’s purchasing and identifies key areas where educator insight can help others become more informed, critical consumers of edtech.