Управление, подбор персонала
Различные книги в жанре Управление, подбор персоналаManagement Reset. Organizing for Sustainable Effectiveness
Provocative new management principles and practices that create effective organizations for shareholders and society Management experts Lawler and Worley have developed a set of management principles that enable organizations to be both successful and responsible. Existing command & control and high-involvement management styles depend too much on stable conditions and focus too narrowly on economic outcomes. They convincingly argue that we need to «reset» our approach to management to one that fits today's demanding business environment. Starting with a change in how success is measured and a more realistic view of risk, Lawler and Worley take us through how strategy, governance, organization structure and talent should be managed. The result is an organization that can reliable produce financial, social, and ecological results. Includes illustrative lessons from Microsoft, Cisco, Netflix, DaVita, Starbucks, Nokia, and the U.S. Secret Service Offers clear prescriptions for managers who want to organize for sustainable performance effectiveness Lawler and Worley are the authors of the bestselling Built to Change Lawler and Worley outline why and how the current practice of management must change in order for organizations to achieve sustained organizational effectiveness.
No-Hype Options Trading. Myths, Realities, and Strategies That Really Work
A straightforward guide to successfully trading options Options provide traders and investors with a wide range of strategies to lock in profits, reduce risk, generate income, or speculate on market direction. However, they are complex instruments and can be difficult to master if misunderstood. No-Hype Options Trading offers the straight truth on how to trade the options market. In it, author Kerry Given provides realistic strategies to consistently generate income every month, while debunking many myths about options trading that tend to lead retail traders astray. Along the way, he makes a conscious effort to avoid complex strategies that are appropriate only for market makers or professional traders, and instead focuses on low-risk strategies that can be easily implemented and managed by a part-time trader. Shows how you can use option spreads in conjunction with stocks to produce a regular stream of income Each chapter includes exercises to help you master the material presented Examines how you can adjust option positions as market conditions change in order to maintain an optimal risk/reward profile Written for anyone interested in successfully trading options, this reliable resource cuts through the hype and misinformation that surrounds options trading and presents a realistic path to profits.
Fraud Fighter. My Fables and Foibles
A collection of insightful, poignant, and humorous stories from Dr. Joseph Wells, the world's foremost fraud expert?with gutsy revelations of his own past mistakes From his dysfunctional childhood in rural Oklahoma; his service in the U.S.Navy; a brief stint in public accounting followed by a career in the FBI; and founding the world's largest anti-fraud organization, Wells' colorful life experiences were preparation for his rise to one of the globe's most revered antifraud experts. Written by the preeminent antifraud authority and founder and Chairman of the ACFE Offers a fascinating behind-the-scenes look at the life of one of the most influential white-collar crime experts of our time At a period when dishonesty at top U.S. companies is dominating public attention, The Fables and Foibles of a Fraud Fighter is a surprisingly frank and gripping memoir from an unsurprisingly effective fraud fighter.This autobiography forms a full tapestry of a life, displaying wit, intrigue, trepidation, regret, and finally, ultimate victory.
Killer Facebook Ads. Master Cutting-Edge Facebook Advertising Techniques
Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate «Likes,» promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ultimate resource on Facebook's wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it’s a must-have on the online marketer’s bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more. Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambit. Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook's social graph. Zero in on relevant customers now. Get extraordinary advice for using each available ad element—headline, body text, images, logos, etc.—for maximum effect How to launch a Facebook advertising campaign and crucial monitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensive Facebook advertising experience, highlighting lessons from challenges and successes Tasty bonus: a robust targeting appendix jam-packed with amazing targeting combos Packed with hands-on tutorials and expert-level techniques and tactics for executing an effective advertising campaign, this one-of-a-kind book is sure to help you develop, implement, measure, and maintain successful Facebook ad campaigns.
Out of Our Minds. Learning to be Creative
It is often said that education and training are the keys to the future. They are, but a key can be turned in two directions. Turn it one way andyou lock resources away, even from those they belong to. Turn it the otherway and you release resources and give people back to themselves. To realizeour true creative potential—in our organizations, in our schools and in our communities—we need to think differently about ourselves and to actdifferently towards each other. We must learn to be creative. —Ken Robinson PRAISE FOR OUT OF OUR MINDS «Ken Robinson writes brilliantly about the different ways in which creativity is undervalued and ignored . . . especially in our educational systems.» —John Cleese «Out of Our Minds explains why being creative in today'sworld is a vital necessity. This book is not to be missed.» —Ken Blanchard, co-author of The One-minute Manager and The Secret «If ever there was a time when creativity was necessary for the survival andgrowth of any organization, it is now. This book, more than any other I know, providesimportant insights on how leaders can evoke and sustain those creative juices.» —Warren Bennis, Distinguished Professor of Business, University of Southern California; Thomas S. Murphy Distinguished Rresearch Fellow, Harvard Business School; Best-selling Author, Geeks and Geezers «All corporate leaders should read this book.» —Richard Scase, Author and Business Forecaster «This really is a remarkable book. It does for human resources what Rachel Carson's Silent Spring did for the environment.» —Wally Olins, Founder, Wolff-olins «Books about creativity are not always creative. Ken Robinson's is a welcome exception» —Mihaly Csikszentmihalyi, c.s. and d.j. Davidson Professor of Psychology, Claremont Graduate University; Director, Quality of Life Research Center; Best-selling Author, Flow «The best analysis I've seen of the disjunction between the kinds of intelligence that we have traditionally honored in schools and the kinds ofcreativity that we need today in our organizations and our society.» —Howard Gardner, a. hobbs professor in cognition and education, Harvard Graduate School of Education, Best-selling Author, Frames of Mind
Behavioral Finance. Investors, Corporations, and Markets
A definitive guide to the growing field of behavioral finance This reliable resource provides a comprehensive view of behavioral finance and its psychological foundations, as well as its applications to finance. Comprising contributed chapters written by distinguished authors from some of the most influential firms and universities in the world, Behavioral Finance provides a synthesis of the most essential elements of this discipline, including psychological concepts and behavioral biases, the behavioral aspects of asset pricing, asset allocation, and market prices, as well as investor behavior, corporate managerial behavior, and social influences. Uses a structured approach to put behavioral finance in perspective Relies on recent research findings to provide guidance through the maze of theories and concepts Discusses the impact of sub-optimal financial decisions on the efficiency of capital markets, personal wealth, and the performance of corporations Behavioral finance has quickly become part of mainstream finance. If you need to gain a better understanding of this topic, look no further than this book.
Hedge Fund Market Wizards. How Winning Traders Win
Fascinating insights into the hedge fund traders who consistently outperform the markets, in their own words From bestselling author, investment expert, and Wall Street theoretician Jack Schwager comes a behind-the-scenes look at the world of hedge funds, from fifteen traders who've consistently beaten the markets. Exploring what makes a great trader a great trader, Hedge Fund Market Wizards breaks new ground, giving readers rare insight into the trading philosophy and successful methods employed by some of the most profitable individuals in the hedge fund business. Presents exclusive interviews with fifteen of the most successful hedge fund traders and what they've learned over the course of their careers Includes interviews with Jamie Mai, Joel Greenblatt, Michael Platt, Ray Dalio, Colm O’Shea, Ed Thorp, and many more Explains forty key lessons for traders Joins Stock Market Wizards, New Market Wizards, and Market Wizards as the fourth installment of investment guru Jack Schwager's acclaimed bestselling series of interviews with stock market experts A candid assessment of each trader's successes and failures, in their own words, the book shows readers what they can learn from each, and also outlines forty essential lessons—from finding a trading method that fits an investor's personality to learning to appreciate the value of diversification—that investment professionals everywhere can apply in their own careers. Bringing together the wisdom of the true masters of the markets, Hedge Fund Market Wizards is a collection of timeless insights into what it takes to trade in the hedge fund world.
Senseless Panic. How Washington Failed America
The 1980s opened with the prime interest rate at an astonishing 21.5 percent, leading to a severe recession with unemployment reaching nearly 11 percent. Depression-like conditions befell the agricultural sector, a bubble burst in the energy sector, a rolling real estate recession swept the country, the entire thrift industry was badly insolvent and the major money center banks were loaded with third world debt. Some 3,000 bank and thrifts failed, including nine of Texas’ 10 largest, and Continental Illinois, which, at the time, was the 7thlargest bank in the nation. These severe conditions were not only handled without creating a panic, the economy actually embarked on the longest peacetime expansion in history. In Senseless Panic: How Washington Failed America, William M. Isaac, Chairman of the Federal Deposit Insurance Corporation (FDIC) during the banking and S&L crises of the 1980s, details what was different about 2008’s meltdown that allowed the failure of a comparative handful of institutions to nearly shut down the world’s financial system. The book also tells the rousing story of Isaac’s time at the FDIC. With accessible and engaging prose, Isaac: Details the mistakes that led to the panic of 2008 and 2009 Demystifies the conditions America faced in 2008, and Provides a roadmap for avoiding similar shutdowns and panics in the future Senseless Panicis a provocative, quick-paced, and thoughtful analysis of what went wrong with the nation's banking system and a blunt indictment of United States policy.
Mastering Organizational Knowledge Flow. How to Make Knowledge Sharing Work
Get your organization's expertise out of its silos and make it flow-with lessons from over a decade of experience Looking at knowledge management in a holistic way, Mastering Organizational Knowledge Flow: How to Make Knowledge Sharing Work puts the proper emphasis on non-technical issues. As knowledge is deeply connected to humans, the author moves away from the often overused and therefore burned-out term «knowledge management» to the better-suited term «knowledge flow management.» Provides lessons learned and case studies from real experience Discusses key knowledge flow components, success factors and traps, and where to start Covering topics such as the power of scaling, internal marketing, measuring success, cultural aspects of sharing, and the role of Web2.0, Mastering Organizational Knowledge Flow: How to Make Knowledge Sharing Work allows you to stay up-to-date with today's knowledge flow management, and implement best practices to position your organization to take advantage of all of its assets.
Out Think. How Innovative Leaders Drive Exceptional Outcomes
We’ve entered a new era. Call it the age of imagination, ideation, conceptualization, creativity, innovation—take your pick. Creativity, mental flexibility, and collaboration have displaced one-dimensional intelligence and isolated determination as core ingredients of competitive advantage. But these 21st century methods and mindsets needed to drive innovation are only found by tapping into the discretionary levels of passion and initiative within us. This is where Out Think leadership comes in. Out Think presents big ideas along with actionable advice to drive unique value and innovation in today’s chaotic marketplace. In each chapter a key idea, behavior, or mindset shift is discussed. The shift is illustrated through proprietary interviews with business leaders conducted by the author. Techniques are described to show how the shift or idea can be implemented, with real-world examples. Assessments, exercises, and actionable messaging are highlighted throughout the book. While some books address the changing economic landscape and the challenges of the creative age, Out Think is unique in the author’s unparalleled access, spanning more than a decade, to executives and thought-leaders who are, in fact, making a measurable difference. Through interviews and collaboration with these individuals, Hunter has assembled insights, stories, and actionable take-aways, with an emphasis on results that can drive the change that leaders want and need in their organizations.