Free Gift Inside!!. Forget the Customer. Develop Marketease. Stephen Brown
Управление, подбор персонала.
Free Gift Inside!!. Forget the Customer. Develop Marketease
Год выпуска 0
isbn 9781841126029
Автор произведения Stephen Brown
Жанр Управление, подбор персонала
Издательство John Wiley & Sons Limited
Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer. * Based on the article «Torment Your Customers (They'll Love It» which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas * A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing