Mind Magic. Georgina Fowler

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      contents

       introduction

       the philosophy

       the tools

       getting the right results

       down to the roots

       the male

       formal invite

       salon genius

       business checklist

       glossary

       index

       acknowledgements

      introduction

      The purpose of this book is to prepare you for working in the hairdressing industry and to help develop your skills by providing essential knowledge in all areas of hairdressing. It guides you through easy to understand sections about the different skills you need, with straightforward step-by-step instructions and photographs.

      The book starts with the philosophy of hairdressing – a look at the hairdresser’s world and how we are often perceived by others, the hard work, the competition and the importance of customer service. By facing the facts, it will help to build your confidence and prepare you for the hardworking world of hairdressing.

      The Tools section looks at some of the essential items which are needed to deliver hairdressing to a good standard, with explanations of how and when to use them. The tools and equipment that a hairdresser might need could fill a book by themselves, but I have listed some of the more important items that a hairstylist may need on a day-to-day basis. The tools section also includes tips and some trade secrets that will give you some extra guidance.

      Getting the Right Results focuses on the importance of consultation. This will help you to maximize the information you can get regarding a client and their hair, directing you through how to consult and the questions to ask. This should help you to obtain the perfect end results that a client will be pleased with.

      Down to the Roots covers the four main sections of hairdressing: shampooing, cutting, colouring and perming. These form the backbone of hairstyling, and are vital skills to master. First we cover simple techniques to guide you through a perfect shampoo, then cover how to apply conditioners and treatments correctly. This section also includes head massage techniques to treat your clients to.

      Step-by-step photographs and text take you through four basic cutting techniques, with a fifth section on personalizing cuts using techniques such as slicing, thinning and giving texture to hair. From this you will be able to recreate the looks on anybody’s hair.

      The section on colouring hair looks at hair chemistry and goes back to basics with how colours are made up, the pigments in natural hair and how to diagnose them, and gives you an insight into all the hair colouring products available on the market, how long they last and why. Step-by-step instructions and photographs will help you to apply the colours perfectly. The actual selection of colour is also very important. We’ll help you to make it easy to achieve great results that keep your clients happy, with tips and trade secrets and finally a guide on some new and exciting applications for different colouring looks, which can be used on either men’s or women’s hair.

      Even though perming is gradually falling out of favour, it is still vital for any hairdresser to understand the chemical process and know how to do it. The perming guide will equip you with all the latest knowledge on this application, teaching you about the structural build of the hair bonds and how perming on the hair works. It also instructs you on what wind technique to use and why, which lotions to use, and gives you pointers on how to deal with the aftercare, correcting any problems and what advice to give to a client.

      The Male looks at men’s hair cuts – also a big part of the hairdressing world. This short section on men’s hairstyling should help to give you inspiration and guidance on cutting men’s hair, including a step-by-step guide on short cut clipper work and why cutting men’s hair is really no different to cutting women’s.

      Formal Invite has easy to follow instructions that will enable you to create three perfect looks for a client to attend a special event. Whether it’s for a wedding or a cocktail party, we will take you through putting up hair and the accessories and equipment needed to finish an elegant look for any occasion.

      Salon Genius offers some helpful pointers on how to start your own business, make money and maximize the potential. Some guidelines to help you find the right premises and on the look you want to create for it should also help, along with notes on customer service, dealing with complaints and different ways of getting started.

      Business Checklist follows on from this, and looks at the different businesses you can become involved with, how to finance them, your legal obligations and costs, staffing, equipment, and finding the perfect location. Top tips and great advice should give you the headstart you need to succeed in the competitive world of hairstyling.

      All of the essential information in this book should help you on your way to becoming a hairdresser with great potential. With plenty of practice and the help of this book, you can acquire great basic knowledge and skills and some firm foundations for your hairdressing career.

      the philosophy

      Over the years I have heard all the jokes – that hairdressers don’t know the meaning of hard work, that we sit around talking all day about the weather and holidays and drinking coffee. The reality is quite the opposite – a lot of people don’t see the real hard work that is required, standing for most of