Самогонные хроники. От национальной идеи к успешному премиум-бренду. Николай Полуэктов

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эти данные экспериментально, мы буквально «посчитали – прослезились»: 2004 год оказался совершенно убыточным, и стало понятно, что цену в 400 рублей на «полке» удержать невозможно. На цене сказалась также и инфляция, вызвавшая рост производственных издержек.

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      Название книги – «Самогонные хроники» – совпадает с названием цикла публикаци о «Косогорове самогоне» в журнале «Коммерсантъ. Деньги», продолжавшегося с перерывами, с 2003 по 2007 год. И это совпадение неслучайно: наша книга существенным образом основывается на материалах журнала, хотя и не ограничивается ими.

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