Адидас против Пумы. Как ссора двух братьев положила начало культовым брендам. Барбара Смит

Читать онлайн.



Скачать книгу

редактор антисемитской и антикоммунистической газеты «Штурмовик», идеолога расизма. – Ред.

      3

      Национал-социалистическая немецкая рабочая партия. – Ред.

      4

      Французский общесвенный деятель, пропагандист физкультуры и спорта; инициатор организации современных Олимпийских игр и первый Президент Международного олимпийского комитета. – Ред.

      5

      Третий в истории современных Игр. – Ред.

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/9j/4AAQSkZJRgABAQEASABIAAD/2wBDAAIBAQIBAQICAgICAgICAwUDAwMDAwYEBAMFBwYHBwcGBwcICQsJCAgKCAcHCg0KCgsMDAwMBwkODw0MDgsMDAz/2wBDAQICAgMDAwYDAwYMCAcIDAwMDAwMDAwMDAwMDAwMDAwMDAwMDAwMDAwMDAwMDAwMDAwMDAwMDAwMDAwMDAwMDAz/wgARCAg+BdwDAREAAhEBAxEB/8QAHQABAAIBBQEAAAAAAAAAAAAAAAcIBgECAwQFCf/EABwBAQABBQEBAAAAAAAAAAAAAAAGAwQFBwgBAv/aAAwDAQACEAMQAAABj3XvZQAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAy64wV/ppy76la0AAAAAHy/172UAAAAAAAAAAA