Digital Marketing For Dummies. Ryan Deiss

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Название Digital Marketing For Dummies
Автор произведения Ryan Deiss
Жанр Маркетинг, PR, реклама
Серия
Издательство Маркетинг, PR, реклама
Год выпуска 0
isbn 9781119660491



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      Library of Congress Control Number: 2020940304

      ISBN 978-1-119-66048-4 (pbk); ISBN 978-1-119-66050-7 (ebk); ISBN 978-1-119-66049-1 (ebk)

      Digital Marketing For Dummies®

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      Table of Contents

      1  Cover

      2  Introduction About This Book Foolish Assumptions Icons Used in This Book Beyond the Book Where to Go from Here

      3  Part 1: Getting Started with Digital Marketing Chapter 1: Understanding the Customer Journey Creating a Customer Avatar Getting Clear on the Value You Provide Knowing the Stages of the Customer Journey Preparing Your Customer Journey Road Map Optimizing the Customer Journey Avoiding an Optimization Mistake Chapter 2: Choosing the Right Marketing Campaign Establishing Marketing Objectives Defining a Digital Marketing Campaign Understanding the Three Major Types of Campaigns Balancing Your Marketing Campaign Calendar Choosing the Campaign You Need Now Viewing Your Digital Marketing through the Campaign Lens Chapter 3: Crafting Winning Offers Offering Value in Advance Designing an Ungated Offer Designing a Gated Offer Designing Deep-Discount Offers Maximizing Profit

      4  Part 2: Using Content to Generate Fans, Followers, and Customers Chapter 4: Pursuing Content Marketing Perfection Knowing the Dynamics of Content Marketing Finding Your Path to Perfect Content Marketing Executing Perfect Content Marketing Distributing Content to Attract an Audience Chapter 5: Blogging for Business Establishing