FLEX. Annie Auerbach

      

ABOUT THE AUTHOR

       About Annie Auerbach

      ANNIE AUERBACH is a speaker, consultant, author and co-founder of trends agency, Starling. Starling specialises in keeping brands relevant through understanding cultural change. She has worked flexibly for 20 years throughout her career – part-time, remote working, freelancing, through a portfolio career and returning to work after having her two daughters.

Copyright

      An imprint of HarperCollins Publishers Ltd

      1 London Bridge Street

      London SE1 9GF

      First published in Great Britain by HQ in 2019

      Copyright © Annie Auerbach 2019

      Annie Auerbach asserts the moral right to be identified as the author of this work.

      A catalogue record for this book is available from the British Library.

      All rights reserved under International and Pan-American Copyright Conventions. By payment of the required fees, you have been granted the non-exclusive, non-transferable right to access and read the text of this e-book on-screen. No part of this text may be reproduced, transmitted, downloaded, decompiled, reverse engineered, or stored in or introduced into any information storage and retrieval system, in any form or by any means, whether electronic or mechanical, now known or hereinafter invented, without the express written permission of HarperCollins.

      Ebook Edition © March 2019 ISBN: 9780008315047

       TO DARLING CLEMMY, BIBI & BEN

EPIGRAPH

      ‘I am a Woman Phenomenally.

      Phenomenal Woman, that’s me.’

       MAYA ANGELOU

      Contents

       Cover

About the Author

       Title Page

Copyright

       Dedication

Epigraph

THIS IS FLEX

FLEX YOUR MIND

       FLEX YOUR WORK

       FLEX YOUR HOME

       FLEX & THE BODY

       FLEX YOUR FUTURE

       AFTERWORD

       References

       Acknowledgements

       About the Publisher

THIS IS FLEX

      Flex is a manifesto for living and working on your terms. It means looking at the established, rigid ways of doing things and asking: ‘Is this really working for me?’ If the answer to that question is ‘No’ then read on, because this book is for you.

      When we learn how to flex we gain a superpower that allows us to challenge what is holding us back and reinvent the rules for a smarter, happier life. Because things are changing for women across the globe. We are getting married and having children later, if at all. Dual-income families have replaced the traditional template of man as breadwinner and woman as homemaker. Technology allows us to work differently and understand ourselves better.

      But the old systems still persist. We’re continually bashing up against inflexible structures that were built by, and for, men. We are trying to do everything, but following a rulebook we didn’t write.

      Cartoons of working women depict us as harassed multitaskers with eight octopus arms, juggling food, lipstick, laptop and wine. Who actually wants to live their lives like this? Who wants to be a jittery octopus lady constantly time-pressed and on the verge of meltdown? Not me.

      I’ve been thinking about flex for a long time. I’ve worked flexibly for 20 years in many different guises – part-time, remote working, through a portfolio career and freelancing. I am now 40, I run my own business and I have two daughters under 10, a husband and a small snappy dog – so I am right in the eye of the storm.

      In 2016, I founded a cultural insights agency called Starling with my business partner, Adam. At Starling, we help brands understand how society is changing, so they can be more relevant. We speak to the smartest academics and the most radical thinkers. We ask ‘why?’; we listen out for what’s being ignored; we help our clients build better futures. And so I decided to use this approach to look at the old structures that are restricting us, and come up with shiny new solutions. Researching how women are working and living today turned out to be an awakening for me.

      I have encountered a huge number of people who have found different ways to flex. These pioneers of flexible working may have initially been motivated by the need to manage childcare and responsibilities at home as well as progressing in their careers, but they are also unrecognized revolutionaries who have been chipping away at the systems that society has outgrown. They refuse to accept the status quo, they challenge handed-down wisdom and they change the game for the rest of us. Quite simply, they are phenomenal, and we need to learn from them. In each chapter, I’ve featured a story from one of these pioneering flexers.

      I wrote this book because I’m inspired by them, and I think the image of stressed, juggling womanhood is past its sell-by date. I don’t want to join the army of knackered octopus women, desperately hashtagging #wineoclock and marching under the banner of ‘having it all’. I don’t want to be told I have to be good at everything, all of the time. Friendship, leadership, parenting, Pilates, make-up, public speaking, cake baking, sodding tennis. It’s exhausting, it’s not cool and I’m over it.

      More and more businesses in different sectors are recognizing the fundamental importance of creativity in their employees, whatever their role, yet we seem to be funnelling ourselves into tighter and more restrictive routines and thinking patterns. When we prioritize the wrong things – like long working hours over friendships; exams over mental agility; climbing the established career ladder over cutting our own paths – we diminish and inhibit ourselves and our possibilities. Similarly, when we ignore our bodies’ moods and cycles, going against the grain of how we feel or what we