Momentum. Shama Hyder

      

      » praise for momentum

      “Digital, mobile, these aren’t things, they’re lifestyles. Businesses now compete in an era of digital Darwinism. We know how evolution works. You thrive or you don’t. Shama will help you understand not only what’s different, but what to do about it, and how to get better results.”

       —Brian Solis, Brian Solis, leading digital analyst, futurist, author of X: The Experience When Business Meets Design

      “Momentum provides important insights concerning the seismic shift that has permanently transformed marketing and branding. Shama understands the complexities of consumer behavior in our new, social media-driven, global economy, and offers concrete principles that will drive success for any business or organization. With Momentum, any business leader can learn to artfully transition a traditional marketing strategy into an agile, integrated and customer-focused operation that draws in and engages consumers.”

       —Gloria Larson, President at Bentley University

      “In a market where disruption is the norm, even the smartest leaders are unsure how to adjust their marketing plan to meet tomorrow’s demands. Momentum shows you how to create a sustainable plan that allows you to attract more customers and profits, no matter what may come your way.”

       —Charlene Li, author of The Engaged Leader and Open Leadership, coauthor of Groundswell, and principal analyst at Altimeter, a Prophet Company

      “Without Momentum, building a business is one big uphill climb— with it, it’s one sweet ride!”

       —John Jantsch, author of Duct Tape Marketing and The Referral Engine

      “Today’s marketers and business leaders need to learn how to get in sync with their customers and anticipate their constantly shifting needs. That’s a challenging task, but reading Momentum will speed you through the learning curve.”

       —Tom Davis, CMO of Forbes Media

      “In the fast-moving world of digital strategy, Shama Hyder stands out as a true expert. In Momentum, she shares smart, actionable, hype-free strategies to help your brand break through. If you want to harness the true power of marketing in the digital age for your business, read this book.”

       —Dorie Clark, author of Stand Out and Reinventing You and adjunct professor at Duke University’s Fuqua School of Business

      “Want to build a likeable brand that attracts customers and stands out? If so, you need Momentum. Actionable and easy to digest, this book helps you unlock the code for marketing success in the Digital Age.”

       —Dave Kerpen, New York Times bestselling author of Likeable Social Media

      “Timely and on target, Momentum shows you precisely how to use today’s modern marketing to outflank your competition. Great examples throughout and highly recommended!”

       —Jay Baer, president of Convince & Convert and New York Times bestselling author of Youtility

      “Momentum offers a blueprint for transformation that can help any marketer flourish in the digital world. This is the best marketing book I’ve read in years.”

       —Charles Marsh, Oscar Stauffer Professor of Journalism and Mass Communications at the University of Kansas

       momentum

      Copyright © 2016 by Shama Hyder

      All rights reserved. No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles or reviews.

      BenBella Books, Inc.

      PO Box 572028

      Dallas, TX 75357-2028

       www.benbellabooks.com

      Send feedback to [email protected]

      “Printed in the United States / 10 9 8 7 6 5 4 3 2 1” with “First E-Book Edition: May 2016.”

      978-1-942952-25-1 (hardcover)

      978-1-942952-26-8 (electronic)

      Library of Congress Cataloging-in-Publication Data available upon request. LCCN: 2015043230

Editing by Leah Wilson	Indexing by Amy Murphy Indexing & Editorial
Copyediting by Shannon Kelly
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Compositors, Inc. and Brittney	Nashville, TN
Martinez	Front cover design by Faceout Studio,
Text design by Publishers’ Design and	Emily Weigel
Production Services, Inc.	Printed by Lake Book Manufacturing
Jacket design by Sarah Dombrowsky

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       Special discounts for bulk sales (minimum of 25 copies) are available. Please contact Aida Herrera at [email protected].

       To the entire team at The Marketing Zen Group, for their passion and hard work

       To our clients, who make it all possible with their belief in us and support

       And to you, dear reader, for your precious time and attention

Chapter 1	The New Ecosystem: Building Momentum
Chapter 2	1st Principle of Momentum: Agility Through Analytics
Chapter 3	2nd Principle of Momentum: Customer Focus
Chapter 4	3rd Principle of Momentum: Integration
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