Великие по собственному выбору. Джим Коллинз

вместо доходности компании берется для вычислений среднерыночная доходность. Та же формула применяется при вычислении коэффициента контрольной группы к кумулятивной стоимости рынка в целом.

      7

      Jim Carlton, “Apple Computer is for Sale, But Buyers Prove Elusive,” Wall Street Journal, January 19, 1996, B2. 1.

      8

      В это исследование включены компании 3M, A&P, Abbott, Addresso-graph, AMD, American Express, Ames, Amgen, Apple, Bank of America, Best Buy, Bethlehem Steel, Biomet, Boeing, Bristol Myers/Squibb, Burroughs, Chase Manhattan, Chrysler, Circuit City, Citicorp, Colgate, Columbia Pictures, Eckerd, Fannie Mae, Ford, Genentech, General Electric, General Motors, Gillette, Great Western, Harris, Hasbro, Hewlett-Packard, Howard Johnson, IBM, Intel, Johnson & Johnson, Kenwood, Kimberly-Clark, Kirschner, Kroger, Marriott, McDonnell Douglas, Melville, Merck, Microsoft, Motorola, Nordstrom, Norton, Nucor, Pacific Southwest Airlines, Pfizer, Philip Morris, Pitney Bowes, Procter & Gamble, Progressive, R. J. Reynolds, Rubbermaid, Safeco, Scott Paper, Silo, Sony, Southwest Airlines, Stryker, Teledyne, Texas Instruments, Upjohn, USSC, Walgreens, Wal-Mart, Walt Disney, Warner Lambert, Wells Fargo, Westinghouse и Zenith.

      9

      “Quotes from the Past,” Create the Future, http://www.createthefuture.com/past_quotes.htm.

      10

      Robert McGough, “Executive Critical of ’Managed’ Earnings Doesn’t Mind if the Street Criticizes Him,” Wall Street Journal, April 16, 1999, Cl; Christopher Oster, “After Reg FD, Progressive Sets Bold Move,” Wall Street Journal, May 11, 2001, Cl; Yahoo! Finance, http://www.finance.yahoo.com.

      11

      Robert McGough, “Executive Critical of ’Managed’ Earnings Doesn’t Mind if the Street Criticizes Him,” Wall Street Journal, April 16, 1999.

      12

      “Progressive Debuts Monthly Financial Information,” A. M. Best Newswire, May 18, 2001; Amy Hutton and James Weber, “Progressive Insurance: Disclosure Strategy,” Harvard Business School, case study #9–102–012 (Boston: Harvard Business School Publishing, 2001), 7, 10.

      13

      Katrina Brooker, Herb Kelleher, and Reporter Associate Alynda Wheat, “The Chairman of the Board Looks Back,” Fortune, May 21, 2008, 4; Charles O’Reilly and Jeffrey Pfeffer, “Southwest Airlines: Using Human Resources for Competitive Advantage (A),” Graduate School of Business, Stanford University case study #HR-1A (Palo Alto, CA: Graduate School of Business, Stanford University, 2003), 6.

      14

      “Herb and his Airline,” 60 Minutes, CBS, May 27, 1990, Television; Jane Gibson, “Work Hard, Play Hard,” Smart Business, November 2005.

      15

      Jan Jarboe Russell, “A Boy and His Airline,” Texas Monthly, April 1989.

      16

      Tonda Montague (Ed.), Employee Communications, Southwest Airlines: 30 Years. One Mission. Low Fares. Supplement to Southwest Airlines Co., Fiscal 2001 Annual Report (Dallas: Southwest Airlines Co., 2001), 35.

      17

      “Southwest Airlines Co. (LUV),” Wall Street Transcript, June 8, 1987.

      18

      John Kirkpatrick, “Clownish in Public, Southwest Airlines Executive can be Ruthless to Rivals,” Knight Ridder/Tribune Business News, March 20, 2001.

      19

      Andy Grove with Bethany McLean, “Taking on Prostate Cancer,” Fortune, May 13, 1996.

      20

      Andy Grove with Bethany McLean, “Taking on Prostate Cancer,” Fortune, May 13, 1996.

      21

      Robert B. Cialdini and Noah J. Goldstein, “Social Influence: Compliance and Conformity,” Annual Review of Psychology, February 2004, 591–621.

      22

      Bro Uttal, “Inside the Deal that Made Bill Gates $350,000,000,” Fortune, July 21, 1986, 27.

      23

      Walter Isaacson, “In Search of the Real Bill Gates,” Time, January 13, 1997. (This article also appeared in the October 20, 2005, edition of Time.)

      24

      “For Bill Gates, Micros are Personal,” Information Week, August 14, 1989; “The Bill Gates Interview,” Playboy, 1994; Brent Schlender, “What Bill Gates Really Wants,” Fortune, January 16, 1995, 34.

      25

      James Wallace and Jim Erickson, Hard Drive (New York: HarperBusiness, 1992), 402–3; Lee Gomes, “Microsoft’s Gates Eyes Challenges,” San Jose Mercury News, June 18, 1991, 1C; Lee Gomes, “Candid Memo Costs Microsoft’s Gates a Fortune,” San Jose Mercury News, June 20, 1991, IF; Rich Karlgaard, “ASAP Interview: Bill Gates,” Forbes, December 7, 1992; Yahoo! Finance, http://www.finance.yahoo.com.

      26

      Kathy Rebello and John Hillkirk, “Sculley to Take a Break; Sabbaticals at Core of Apple Perks,” USA Today, June 10, 1988, 01B.

      27

      Kathy Rebello and John Hillkirk, “Sculley to Take a Break; Sabbaticals at Core of Apple Perks,” USA Today, June 10, 1988, 01B.