Название | Antiracist Writing Assessment Ecologies |
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Автор произведения | Asao B. Inoue |
Жанр | Учебная литература |
Серия | Perspectives on Writing |
Издательство | Учебная литература |
Год выпуска | 0 |
isbn | 9781602357754 |
All EPT writing prompts direct students to read a short paragraph from a published argument, then explain it and make an argument agreeing or disagreeing with it. In one of the examples in the guide, the passage is from Sue Jozui, which argues against advertisers’ use of celebrities’ testimonials or endorsements to sell products. Here’s the excerpt from Jozui:
Advertisers frequently use the testimony of a celebrity to support a claim: a football star touts a deodorant soap, an actress starts every day with Brand A coffee, a tennis pro gets stamina from Brand X cereal, a talk-show host drives a certain kind of car. The audience is expected to transfer approval of the celebrity to approval of the product. This kind of marketing is misleading and insults the intelligence of the audience. Am I going to buy the newest SUV because an attractive talk-show host gets paid to pretend he drives one? I don’t think so. We should boycott this kind of advertising and legislate rules and guidelines for advertisers. (CSU Office of the Chancellor, 2009, p. 17)
The prompt then states: “explain the argument that Jozui makes and discuss the ways in which you agree or disagree with her analysis and conclusion. Support your position by providing reasons and examples from your own experience, observations, or reading” (CSU Office of the Chancellor, 2009, p. 17).
Often the most instructive examples of student writing are the ones that reveal the borderlands, the margins that define the mainstream. The 2-essay, the “very weak” essay is a four-paragraph essay, one that does not reiterate Jozui’s argument, but attempts to argue both sides of the issue. It has many more errors in local SEAE usage than any of the other sample essays rated higher, but in some ways, it does try to offer an academic approach by considering opposing points of view. It appears, however, to lack focus and a conventional organizational pattern. The 2-essay reads:
If a football star touts a deodorant soap, an actress starts everyday with brand. A coffee, a tennis pro get stamina from Brand X cereal and if a talk show host drives a certain car it does not mean that your going to do that. I agree with Jozui if an atractive talk-show host gets paid to pretend to drive a car, it does not mean that your going to go buy one.
It would be good boycotting this kind of advertisement but theres always a positive & negative side to the advertisements. Boycotting this advertisement will be good so it wont be misleading or insulting anyones intelligence. If a celebraty want to be advertised with a product or something at their own I think they have the right to. On my positive side of it I see it that its okay to be advertised, one thing is to be advertised & get known or get the product known, and another thing is buying the product.
Some examples are for May 1st theres been a law trying to pass people, news reporters, and radio stitons were saying that on May first no one should go out & boycott by not buying anything that day, and not even going to work. That was getting known, so that point was to do a lot of peoples ears but not everyone did it about sixty to seventy percent of people I bet did not listen to them, if they were not going to work who was going to pay them for those hours lost no one, but, the other thirty to forty person of people did do the boycott. They did no care about it they want the law to pass.
Everyone has the right to advertise. But its not like your going to go buy something just because come one else did. You have to follow your thought do what you wanna do not do what you see other people do. (CSU Office of the Chancellor, 2009, p. 22)
The guide offers these judgments on the “serious flaws” of the 2-essay:
•The writer begins by responding to the topic of celebrity advertising and the proposal to boycott it, but then goes off topic and writes about another kind of boycott entirely.
•The essay reflects a lack of understanding of Jozui’s arguments and seems instead to be discussing the right of celebrities to be in advertisements and the consequences for people who participate in boycotts.
•The essay has no apparent focus or organization. After agreeing with Jozui, the writer tries to mount a pro and con argument, and by the third paragraph resorts simply to a stream of consciousness.
•The lack of command of language makes it difficult to understand what the writer is saying: “If a celebraty want to be advertised with a product or something of their own I think they have the right to.”
•A variety of serious errors occur throughout the essay. The third paragraph is composed almost entirely of a single run-on sentence. (CSU Office of the Chancellor, 2009, pp. 22-23)
If we assume that the prompt, a familiar kind of argumentative prompt, was free of structural racism—that is, we assume that such tasks are typical in the curricula of schools where this student comes from and are typical of the discourses that this student uses—and we assume that the expectations around the first four items on the rubric are not culturally or racially biased (we can more easily assume that the last two items are racially biased), then we can conclude that the above judgments are “serious flaws” in the essay, and perhaps the essay deserves a score of 2. But what if we assumed that the prompt itself is already biased toward a dominant discourse that is associated closely to a white body and a white discourse?
Putting aside for the moment the many errors and miscues in the essay (some of which can be accounted for by the impromptu nature of the test), this essay might be one that engages in a rhetoric that could be a product of some other discourse(s), a discourse other than the dominant white one promoted in the EPT test prompt, rubric, and explanations of judgments that are assumed to be normative. Take the most problematic, third paragraph, which is judged as “off topic” and “stream of consciousness.” This paragraph surely contributes to the assessment that the essay lacks focus and organization. But the paragraph does offer a material perspective on the discussion. It takes the abstract discussion of boycotting advertisements that use celebrities and juxtaposes a discussion of something that allegedly occurred on May 1 in California, an actual boycott. There is a clear connection, but it’s labeled by the guide as off topic. While there could be explicit connections to the current discussion about celebrities in ads, this discursive strategy might be associative or working from a logic of juxtaposition. These are logics that usually do not expect explicit connection to be made by the writer. But is the guide’s assessment of the essay racist because it refused to value this paragraph in this way?
While this is purely speculative, since I don’t know when this essay was written exactly, only that it was written before 2009, the publication date of the guide. The paragraph could be referring to the “Great American Boycott” of 2006 and 2007 (Associated Press, 2007), in which millions of Latino/a immigrants boycotted schools and businesses for one day in order to show the degree to which the U.S. depends on them financially. It is a decisively racial reference, which likely most EPT readers