No Happy Cows. John Robbins

      

      Praise for John Robbins and

       No Happy Cows

      “John Robbins has inspired a revolution, plain and simple. He saw things that were wrong in the food industry long before any of us did, and with his brilliant research and compelling insight, caused a seismic shift in the way we Americans behold our dinner plates. This book is not only clarifying in terms of the physical, environmental, and spiritual effects of food, but it is inspiring enough to cause material change.”

      —KATHY FRESTON, New York Times bestselling author of Quantum Wellness and Veganist

      “With his singular talent for telling us what we need to know in a way that makes us want to hear it, John Robbins gives us No Happy Cows—as engaging as it is informative, and more important than you'll know until you've read it.”

      —VICTORIA MORAN, author of Main Street Vegan

      “In this comprehensive yet highly accessible book, John Robbins puts to rest many of the most hotly debated and pressing issues of the times regarding our food choices. With his characteristic grace, compassion, and wisdom, Robbins debunks the myths that have confounded consumers, causing them to act against their own interests and the interests of the planet. This book is a must-read for anyone who cares about their own wellbeing and the well-being of the world.”

      —MELANIE JOY, PHD, EDM, auth3or of Why We Love Dogs, Eat Pigs, and Wear Cows: An Introduction to Carnism

      “Every so often, I come across a book of substance—a masterpiece that enriches all aspects of my life. It's rare, but when it happens, I am over the moon. John's new book, No Happy Cows, is that kind of book, which I am highly recommending in my work and books. If you wish to upgrade your diet, lose weight, reboot your health, and enhance your life physically, mentally, emotionally, and spiritually, No Happy Cows will be your godsend. Every page of this book is filled with food for thought. I encourage you to get several extra copies to keep on hand and give for gifts. It's a must-read for anyone interested in vibrant health from an outstanding author who writes from the heart. Kudos to John Robbins for another life-changing book!”

      —SUSAN SMITH JONES, PHD, author of The Joy Factor and Walking on Air

      “John Robbins is one of the most important voices in America today, and the most powerfully sane man I know. He cuts through nonsense like no one else does. He delivers crucial information like no one else does. He gives hope like no one else does. His words are lifelines for the mind, heart, body and soul. When the going gets rough, Robbins’ wisdom is what people need to see them through.”

      —MARIANNE WILLIAMSON, author of A Return to Love and A Woman's Worth

      “John Robbins is the leading voice in the world for restoring humanity to its proper relationship with food, the Earth, and health.”

      —PAUL HAWKEN, author of Natural Capitalism

      “A person who leads me to eat in a way that cultivates spiritual awareness is my kind of prophet. John Robbins gives me a light at the end of the tunnel as well as providing a moral compass. The truth has few allies these days. I have deep and abiding respect for John Robbins.”

      —WOODY HARRELSON, actor and activist

      “With regard to our health and the health of our planet, The Food Revolution could be the most important book ever written.”

      —NEALE DONALD WALSCH, author of Conversations with God

      “John Robbins connects the dots that need connecting—environment, personal health, societal economics, and personal meaning. Scientific researchers also would do well to read what Robbins says.”

      —T. COLIN CAMPBELL, author of The China Study; professor emeritus, Cornell University

      “If every patient in every doctor's office read The Food Revolution, it would revolutionize the health of America.”

      —NEAL BARNARD, MD, president, Physicians Committee for Responsible Medicine

      “John Robbins provides both the information and the encouragement we need in order to reclaim the health of our bodies and our planet. Packed with political dynamite, The Food Revolution will change your life. A must read for everyone who eats.”

      —JOANNA MACY, author of Coming Back to Life and Active Hope: How to Face the Mess We're in without Going Crazy

      “John Robbins enables us to find our way through the maze of information about food choices and the food industry. His impeccable research and visionary outlook are a gift to those of us who wish to make wise food choices.”

      —ANN MORTIFEE, vocal artist and composer

      Also by John Robbins

      The Food Revolution: How Your Diet Can Help Save Your Life and Our World

       The New Good Life: Living Better Than Ever in an Age of Less

      Healthy at 100: How You Can—at Any Age—Dramatically Increase Your Life Span and Your Health Span

      Diet for a New America: How Your Food Choices Affect Your Health, Happiness, and the Future of Life on Earth

      Reclaiming Our Health: Exploding the Medical Myth and Embracing the Sources of True Healing

       May All Be Fed: Diet for a New World

      The Awakened Heart (with Ann Mortifee)

NO

HAPPYCOWS

      Dispatches from the Frontlines

      of the Food Revolution

      JOHN ROBBINS

      AUTHOR OF

       The Food Revolution

      First published in 2012 by Conari Press, an imprint of

      Red Wheel/Weiser, LLC

      With offices at:

      665 Third Street, Suite 400

      San Francisco, CA 94107

       www.redwheelweiser.com

      Copyright © 2012 by John Robbins

      All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from Red Wheel/Weiser, LLC. Reviewers may quote brief passages.

      ISBN: 978-1-57324-575-3

      Library of Congress Cataloging-in-Publication Data

      Robbins, John.

      No happy cows : dispatches from the frontlines of the food revolution / John Robbins.

      p. cm.

      Includes bibliographical references and index.

      ISBN 978-1-57324-575-3 (alk. paper)

      1. Food habits—United States. 2. Food industry and trade—United States. 3. Meat industry and trade—United States. 4. Food contamination—United States. 5. Food adulteration and inspection—United States. 6. Animal welfare—United States. I. Title.

      TX371.R634 2012

       394.1’20973--dc23

      2011053160

      Cover design by Stewart Williams

       Cover photograph © Mary R. Vogt/morgue files

       Interior by Maureen Forys, Happenstance Type-O-Rama

       Typeset in Janson Text with Gotham HTF

      Printed in the United States of America

       MAL

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