#1 Best Seller. Bryan W. Heathman

      

      Praise

      Bryan Heathman’s marketing acumen is unparalleled in the new world of publishing. The step-by-step guide #1 Best Seller offered valuable insights about how to maximize sales for our book launch.

      - Robert A. Dickinson, Author of Score College Scholarships

      Bryan is brilliant, the material is timely, targeted, and based on years of success. The book is a winner to be sure. If you want to not just get published but get sales as well, you now hold the keys to success in your hand.

      Buy it, read it, do it!

      - Chris Majer, Founder, The Human Potential Project and author of The Power of Transformation

      I find Bryan Heathman’s wealth of knowledge in marketing fascinating as he’s constantly thinking on how to spread the word to vast audiences.

      - Dan Lewis, Retired ABC Television News Anchor

      For the first-time Bryan Heathman publicly shares the inside secrets of what it takes to be massively successful as an author in today’s publishing landscape. If you want to change the world, this is your playbook.

      - Dan Waldschmidt, Bestselling author of EDGY Conversations

      Once again Bryan gives you the tools to cut your learning curve by at least 50%. Brilliant!

      - Dr. Sheila Murray Bethel, National Bestselling author of Making A Difference

      Bryan Heathman is the perfect person to offer book marketing strategies having published hundreds of speakers and authors. His advice is rock solid.

      - Patricia Fripp, CSP, CPAE. Past President, National Speakers Association.

      Bryan Heathman is a man on a mission…a mission to help others to have greater success. He is an expert marketer and has helped many people to create amazing book projects. He has great ideas and great insights that can help you have great success with your book. Read this book and then go to work on what he recommends! You will be glad you did!

      - Dr. Willie Jolley, Bestselling author of A SetbackIs A Setup For A Comeback & An Attitude of Excellence

      Writing books is pure pleasure! Marketing them can be agony. Without an adequate plan, authors don’t stand a chance in today’s flooded book market. Buy this book so you can sell your own, and get to write another one!

      - Joseph Castleberry, President, Northwest University and author of Forty Days of Christmas

      Finally! A roadmap to separate the pretenders from the performers. With over 100 tactics to implement, Bryan unpacks the steps that reveal a ‘behind the scenes’ look to becoming a Bestselling author.

      - Scott Hogle, #1 Bestselling author of Persuade

      Made for Success Publishing

      P.O. Box 1775

      Issaquah, WA 98027

      Copyright © 2018 Bryan Heathman. All rights reserved.

      Thank you for buying an authorized edition of this book and complying with copyrights laws by not reproducing, scanning, or distributing any part of it in any form without permission. You are supporting writers and authors and honoring their creative work.

      If you are seeking to purchase this book in quantity for sales promotion or corporate use, please contact Made for Success at 425-657-0300 or email [email protected]. Your local bookstore can also help you with discounted bulk purchase options.

      ISBN 978-1-64146-287-7 (Hardback)

      ISBN: 978-1-64146-346-1 (Paperback)

      LCCN: 2018905008

       Library of Congress Cataloging-in-Publication data

      Heathman, Bryan

      #1 Best Seller: Book Marketing… Reinvented

      pages. Cm

      1. BUSINESS & ECONOMICS / Marketing / General

      2. LANGUAGE ARTS & DISCIPLINES / Authorship

      3. LANGUAGE ARTS & DISCIPLINES / Publishing

      Printed in the United States of America

      Contents

       INTRODUCTION

      The Book Marketing Journey

      1

       The Book Marketing Formula

       Book Marketing The Achilles Heel of Authors

The Book Launch Formula – Becoming a Hometown Hero

      2

The Art of Branding for Authors

Your WHY – The Essence of a Personal Brand

The Rule of 7

Branding for the Big Bucks

      3

How to Get Quality Book Endorsements from Celebrities

       Five Essentials for Getting Quality Book Endorsements

      4

       Creating a Product Funnel: The Business Side of Writing

       The Product Funnel for Authors: How to Build a Product Funnel

      5

       How to Get Media Attention with Public Relations

       5 Tips to Getting National Media Attention

       The 5 Essentials of a Book Media Kit

       Planning a Do-It-Yourself (DIY) Media Tour

       The Golden Egg: How to Work with a Public Relations Firm

      6

       Social Media & The Art of Selling Books

       When Social Media Works (and When It Doesn’t)

       Social Media, Book Promotion and the Sweet Smell of Success

       Book Marketing with Facebook Ads – Who Says You Can’t Buy Happiness?

      7

       How to Profit from Bookstore Signings

       Bookstore Signings: Are They Profitable or Like Chasing a Unicorn?