Coloring Outside the Lines. Jeff Tobe

      

      First Edition © 2001

      Second Edition © 2011-2012 Jeff Tobe. Printed and bound in the United States of America. All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by an information storage and retrieval system—except by a reviewer who may quote brief passages in a review to be printed in a magazine, newspaper, or on the Web—without permission in writing from the publisher. For information please contact Coloring Outside the Lines, 514 Cavitt Avenue, Trafford PA 15146.

      Although the author and publisher have made every effort to ensure the accuracy and completeness of information contained in this book, we assume no responsibility for errors, inaccuracies, omissions or any inconsistency herein. Any slights of people, places or organizations are unintentional.

      First printing 2001

      Second printing 2001

      Third printing 2002

      SECOND EDITION printing 2010

      Print version: ISBN 0-9662689-2-X

      Print version: LCCN 00-133195

      eBook Version: ISBN 978-1-61339-295-9

      ATTENTION CORPORATIONS, UNIVERSITIES, COLLEGES AND PROFESSIONAL ORGANIZATIONS: Quantity discounts are available on bulk purchases of this book and the book can be completely customized for your organization to fit specific needs. Contact us at 1-800-875-7106 or at Coloring Outside the Lines, 514 Cavitt Avenue, Trafford PA 15085

       To the primary colorers in my life …Judy, Maya and JordanThanks for always putting up with my coloring!

       And to my Dad…I never did get you that white Cadillac, but I got to mention you in my book!!!!!!!!!!!!

       CONTENTS

       Thoughts on…CREATIVITY

       If you Can’t Win the Game…

       On competition and changing the way you look at business

       Lessons From the Pump

       Do people go out of their way to do business with you?

       The Rock

       As long as your goal doesn’t change and they use the tools you give them…

       The Opportunity

       Reframing the problems you face in business

       The Harvey Principle

       How to see the invisible in your business

       If It IS Broke, Don’t Fix It…Yet

       Stop trying to solve your clients’ challenges too quickly

       Step Into My Office

       Shattering the stereotype of doing business with you

       The 2 Most Powerful Words…

       How to get “buy in” once you are creative

       To Err is Right…or, At Least Necessary

       Taking the fear out of the creative process

       86 The Onions

       The “Rule of 33” when it comes to ‘brainsparking’

       House on Wheels

       Get outside your comfort zone to look for answers

       THOUGHTS ON…MARKETING

       A Modern Fairy Tale

       See the world through your clients’ eyes and change your perspective

       What this means to you is…

       The real scoop on Benefits vs. Features in your business

       Why Different can Be Good

       Re-creating the category in which you currently compete

       SHIFT Happens

       A look at change as it relates to your Mission Statement

       The Sunshine State

       Understanding