Driving Eureka!. Doug Hall

      “Eureka! Ranch’s unconventional approach has won raves from some of the biggest corporations.”

      —CNN

      “When Doug meets Disney, creativity ne’er wanes. Our team explodes when he jump-starts our brains!”

      —Ellen Guidera, VP, The Walt Disney Company

      “Eureka! Ranch . . . has developed more new products (or offshoots of existing ones) than any other organization in America.”

      —New York Magazine

      “America’s #1 Idea Guru”

      —A&E Top 10

      “America’s Top New Product Idea Man”

      —Inc. magazine

      “Eureka! Ranch goes to any length to encourage a fresh perspective . . . clients say it works.”

      —Wall Street Journal

      “Doug Hall has a method to his madness, a rigorous, quantifiable process for inventing breakthrough ideas for clients. Unlike many creative gurus hustling ideation wares in the corporate marketplace, Doug makes it imperative that his Eureka! Inventing processes are quantified every step of the way.”

      —Todd Datz, Features Editor, CIO magazine

      “Hall has a habit of thinking big. His credentials are impeccable.”

      —Unlimited magazine, Scotland

      “[Doug Hall is] an eccentric entrepreneur who just might have what we’ve all been looking for, the happy secret to success.”

      —Dateline NBC

      “Doug takes all the mystery out of marketing and replaces it with a systematic and logical system. For anyone who takes their marketing role seriously, Doug’s books are a must-read.”

      —Kip Knight, VP, eBay

      Other Books by Doug Hall

       Jump Start Your Brain

       A Proven Method for Increasing Creativity up to 500% with David Wecker

       Maverick Mindset

       Finding the Courage to Journey from Fear to Freedom with David Wecker

      (Paperback Title: Making the Courage Connection)

       Jump Start Your Business Brain

       The Scientific Way to Make More Money

       Meaningful Marketing

       100 Data-Proven Truths and 402 Practical Ideas For Selling MORE with LESS Effort

      (Paperback Title: Jump Start Your Marketing Brain)

       North Pole Tenderfoot

       A Rookie’s Adventures and Misadventures Walking in Admiral Peary’s Footsteps

       Jump Start Your Brain 2.0

       How Everyone at Every Age Can Be Smarter & More Creative

      Driving Eureka!

      Copyright © 2018 by Eureka! Institute, Inc.

      All rights reserved

      Published by Clerisy Press

      Printed in the United States of America

      Distributed by Publishers Group West

      First edition, first printing

      Library of Congress Cataloging-in-Publication Data

      Names: Hall, Doug, 1959- author.

      Title: Driving Eureka! : problem-solving with data-driven methods & the innovation engineering system / Doug Hall.

      Description: Birmingham, AL : Clerisy Press, [2018]

      Identifiers: LCCN 2017022462| ISBN 9781578605811 (hardback) | ISBN 9781578605828 (eISBN)

      Subjects: LCSH: Creative ability in business. | Systems engineering—Technological innovations. | Creative thinking. | Problem solving. | Industrial productivity—Measurement. | Eureka! Ranch (Firm)

      Classification: LCC HD53 .H349 2018 | DDC 658.4/063—dc23

      LC record available at https://lccn.loc.gov/2017022462

      Cover design: Travis Bryant

      Book design: Annie Long

      Illustrations: Steve Jones

      Indexer: Meghan Brawley

      CLERISY PRESS

      An imprint of AdventureKEEN

      306 Greenup St., Covington, KY 41011

      800-678-7006; clerisypress.com

      The materials in this book are provided for the personal use of the purchaser of this book. The Innovation Engineering Institute, Inc., is the exclusive licensing agent for the owner of the copyrights, trademarks, and/or patents (intellectual property) defined on these pages. It maintains full and exclusive rights to these materials. No redesign, editing, reproduction, or creation of a derivative work from these materials is permitted without written permission from the Innovation Engineering Institute. Throughout this book, various trademarked names are utilized with the permission of the Innovation Engineering Institute. The most current list of trademarks can be found on the InnovationEngineering.org website by clicking on the ©, ®, &/or Patentable Technology used under license from Innovation Engineering, LLC, statement at the bottom of the home page.

      The Innovation Engineering Institute’s primary purpose is to educate and distribute the intellectual property around the world to “change the world through systems that enable innovation by everyone, everywhere, every day, resulting in increased innovation speed and decreased risk.” This is accomplished through licensing agreements with for-profit, nonprofit, educational, and government organizations. To ensure long-term success of the Innovation Engineering movement, licensing is used to maintain quality. This approach to how intellectual property is handled aligns with what students are taught in Innovation Engineering courses.

      Importantly, we make it easy for organizations to license and distribute the Innovation Engineering intellectual property. To learn how your company, nonprofit, university, college, or government can become part of the Innovation Engineering movement, contact us at:

      Innovation Engineering Institute, Inc.

      3849 Edwards Road

      Newtown, OH 45244; 513-271-9911

       [email protected]

      THIS BOOK IS DEDICATED TO

      THE INNOVATION ENGINEERING PIONEERS.

      Acknowledgments

      This book covers my life’s work and learnings. However, I am not the sole author. To paraphrase Sir Isaac Newton, if there is anything on these pages or in our college courses and tools that is valuable, it’s because I have stood on the shoulders of giants. The following people helped create the Innovation Engineering movement and this book—some in small ways, many in big ways. They are the heart, brains, and soul of Innovation Engineering.