Конкуренция: как победить?. Илья Мельников

Читать онлайн.
Название Конкуренция: как победить?
Автор произведения Илья Мельников
Жанр Маркетинг, PR, реклама
Серия Бизнес-школа за 30 минут
Издательство Маркетинг, PR, реклама
Год выпуска 0
isbn



Скачать книгу

по сравнению с конкурентами хорошо выполняет наш товар свои функции?

      Конец ознакомительного фрагмента.

      Текст предоставлен ООО «ЛитРес».

      Прочитайте эту книгу целиком, купив полную легальную версию на ЛитРес.

      Безопасно оплатить книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.

/9j/4AAQSkZJRgABAQEASABIAAD/2wBDAAMCAgMCAgMDAwMEAwMEBQgFBQQEBQoHBwYIDAoMDAsKCwsNDhIQDQ4RDgsLEBYQERMUFRUVDA8XGBYUGBIUFRT/2wBDAQMEBAUEBQkFBQkUDQsNFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBT/wAARCAMeAjoDAREAAhEBAxEB/8QAHQAAAwEAAgMBAAAAAAAAAAAAAAECAwYHBAUICf/EAGMQAAIBAwIEAwUEBgUHBQoIDwECEQADIRIxBAVBUQYiYQcTMnGBCJGh8BRCscHR4QkjUmLxFRYXM3KC0hgkJpKVNjhDRlNWZHR1sxklJzQ1Y3OTorK0KERFVIOU0zc5V2aj/8QAGQEBAQEBAQEAAAAAAAAAAAAAAAECAwQF/8QAKREBAAICAgIDAAMAAwADAQAAAAERAjESIQNREzJBImFxBDNCI0OBUv/aAAwDAQACEQMRAD8A+1yYJxM9965PWQJAnPymgAMxOkd+5oBnOggCSdpNAsEqCCTA26UFSxMFoG8UGesz8U/IdKCSysRgfdtQOcBiY7YoA/GQAJmCY3oGPMZnbY9KCSdIhQYB3jegfwHVEnv1oIuuoIGQY3FRaLLmQdRn91EOdRUjG7d6oRWbhgBSu2aBE75EnpQMNpPrtmgUR5lkQNgaglnAAMkDfelqDkyxXSYGN6IUaiQMj9nyqTsSRLAgFR37fOkhsFWSOm8zFJBGhcAZH3/ypoLUBAM5E/OlqzNzzq0EQMj1qIckEapk4X0oFLBpIkDqB9aLSokAzB3IFEBIiCYHRZwRQZh9LGIiNt4o0ASskgMpOCNt6CQ7FJIInE+tA1ljAO+Y6nvRNBzoO0yRJH7aKUz0IAFAio1atOfQ0EEkqdI0scdyRQKdCgEDEb9KC4nUSQTuZFAjsZUTg0GcATBMRBHagJYftANAgqsF0nSQME0AwOkA7yOkk0EsRJw0d9qKRcFQTmTmiCcgMQJMiaAOoasiRnfFAtRYyoyRJFBLOYUbAbkbiikZ0nGdonNEDEaTHyI3IoFgEkSAJljt9KKLgg4ZQxyAaFI3kjB3J9aB6iGAYfSN6ICSI1RPqZ+tBMkDoc4xEmi0ldWseomdjFFB0gdGJMyfziiEMsWnE/mKAkuGwCCJ7/OhQYAfEIA77GjSW0qZJkbk0Z2GaGQMBHaPuoAsbcZJxOYzRaZszXFcCZ7Ce9AMpCkknWcagNvpQtYvMAALuB3ormKtgiDjG1bciz1g9InY0ABqwN4x2oBjGOs4Pagn3mkicnaaBEZkyd8nrQIkMfKczPr86BjyKAYJO89PWgkZxIK7UFjMwQWagnVqEAkneaAiGG5jJoIZjIUGNO7EbUBicEKc/SoJECc5P7KoTajpBEAHvnagr3cITgjYxQMiJgxI+hoJ1eaZwBGKlrSNZcyCuBk9JqGiLJmPwFNIZJIURgjcdKWJABIMgdPWoLkAkb77da0JZ1CGdwNiPupa0l2eJOABG2RWVI6ciCs5H8aMkGEAAkRuTjNUMICI7nAJqBIARpJAA200EuVUTAxiR19aNFcbCTM+m5+lAjvJAI9DFAMBBIEAH1EmgWrA1SBtv1oHqCnoNXm7/SgjHvNWMYONqCS+SBsO5NBQB1CSTHWd6AMFgSck5UH99AiogmJE7DrRUN5VYGSCc0Au0dO+1EDaQTJPyG1AAFo+KBt6+lAg0kiBAGqPWgguYMNHoDQIyMSMCTPSgZaVw2kdYNBJ8480/wC6MigCybnbf8+lFpOqW6gnAANBOTkAMeknIohxJ2BK7Z60AR5MMSDvA360WkXWnBnHX19KLooG4BZh0O5FEN0AEggDsaIQgLJIAn7u1FAMYiBH6woukEBVyxkxuaJZlQnlGoM36s7URJCqIMD64nvRQcEiRqAA3j8KLCCwtRmAdjHWigMCNBABIkzmKM2NPu9WTOM7/dRdonzaVkyepopCSAROqYyMCgZLFjEMRt3mgnWFKjWWBO37qBB2IB1k/wC7/Kg5vPTaMzW3IiIyQIH1FAwTJgg5nFBBJMjv2zFBJnQQcb47mgFEgIe2TNAyIWAMigY1EyBMYziKCSTIwAJ7bUFaZubT6UGekGIEb7GgzLl2bWJ7g9KguJQktpXtG4/fVCgAEQCCMHeaABDNqjbMfvoHqJwYwO9AR5iSSOkmoM2YkmBjvFS1omwN9t4HWqggMAR5epX+dBJWdOcCpQsgBs+sxSgtgJGe3YUkSzEKesbBt/rS1pHmYxhWHbpUJkidMsQyt6UQyQVmc+h2oESFQAfCdoopEABf7IHUzmgReQcAADp/CihhDAHc7A7igkEaoAJMZj91BQBuAyZGD6UCLCTpMI33UElgV8o04Mg0AWBUAx8z2oJgKFAyuRgUFMAQB5l0jagTOFJ8kx1nagiRGljpkQBE0A2BGrG89PuoMwZMkEATK9KBtKiASfxoFrA+IRnVigD3yBO4/bRQCNOSAegoiFIOWE9cmgoyIMA/LEUCnSxLZA+lFSQCCDMEbjrQRkj9x3NAaQIIaV7Df1ogVANTbDtGKBmANgCfwoqR8ZABnpjahZBgRpEkDviaACNqLSSYiSNzRESyAMMRnNGqBJYBZMxnPWhomJtssgD6nPaiTJM5QnMkgQSN6KbKQMtJ9aCMtOn4CcwP30UpbWWIA+QolqwyglvXI2oifgb0jp1NFpLMJgNC7iBiipcDyFkGYnSKBr5iqnOCYiNtqBWyotsc4yJ3P8aDMsQ0kAKYxH3GoKlz2+8VUc1WCsDEjc1tzJiraVDT01bxQQPiJyRmgonBzB6QYFBIIJmdxG5oGxgwYUxvQAhF3ztImKAIkdY31fxoETqwdweu9QSSzHSCIB3qhEaoGF9TQMiYiT0nrQIsPNkE5zQJZJHmOfSM0DgCBGfnQDE6AJJxuKzKwliABO3WKdiBPaSNwO3eohsQCQRB3A6GtA1FDE5wROaAbz6us9BtT9CZgFJkzOxO1BmHZ2MIZ7isr0NizQAR+t37US0ghjIU4MmelBbwSQCTpE0ULOkg/D1xk+hoiX1IQFElTuf30aJm1knV0Pw9KCUUEyRkHvQMRq7n+1QKSTMERiO38aCS4DBo8pMbUC1Bl0kidoGRQSoIBGok7ETvH+FABvNkRvgUD3aZGO1AmOmQIOZxk/zoE1wAhpMnGe/egnBESSPizigQzknOIMUD1AsCJj9negkiCQTABkR/Cip1TkrBmJAjPyoim+8j9aaBM8DSd/lFAmIjB6acDegk3JUaRMmCDvRQR5swF3gSJoWnVGIzsT2ohkFRqIJJoEZERpEbdJotJbzAg4JiANhRUqJSTtvIGaIcZONJ7HtREhg2kEnSYwcYoAsdOPNnY9flRogxIwBthT2olgjTK6hnYGgWqQuTIxJxRC1BnBGM7xv60ahAmRjzdyP2UJlRCnr8qInUVwISCfNQIqwEAwO8SaLH9o7kSc5I3IoqSRpkeVowBsT6UAxyurc7gz+2gpmIMAgwJDA9KCIVD8MOMHMmglBDA5EmR9aCoHcr6QMUHNJ1aujAVtyBySCAIAx6+tB4vMONXlvAcVxbqzpw9l7xVd2CqWx2260SeotwT2Me2zlntw5RzDmHLOXcby21wXELYdONKEsWTWCNBOIxWssZw2xhnGcXDw/aD9oDw/7PvHfI/CXEWOK5jzXmj2lZeEKBeFFxwqG5qI3mYGYE9RVxwnKLTLyRjNO0mi2+kdDE/vrm6lMKqg9N42qiWYpqOw2Eigho1AkEjvUDYw0AxO3f6UEk6jBMsOo6UHDfa17U+A9j/hIc+5lwXF8fwv6Xb4X3PCMguanDEGWIEeXPzreOM5TUMZ5xhFy9j7PvHvK/aV4R5f4i5S7DguLQk27xHvLNwEhrbRswOD9O9SYnGalccoyi4cZ9svt05D7EuC5ff5rw/Fcwv8czrY4PgmQXNCjzXDqIAUEgfM/OrjhOemc84w25xyTnFrxDyHlnNbNprVrjeFtcUlu7GpVuIHAMYkBoNYm7p0ibi3mqwIAyvy7xUUKxkSIgddpqoQXUYAgGcAb1kLTJUE/D2FWRYudQJJxPQ0GIuecaQR2MVFomJ+KTGCJ/hQJSSxByR1NEk0gA5Jk4mgHXGSBnfFAKdJJjE4H53oJcyo1eZZ31dPWjRFQzHUYj+zQJl8rwQRHSidiNxqjqT2opIwUEkjG4I2oESFyO3WgiSARGoDECgTYIGZG8xQMtpgEFpE5oGAYnAO/+NAgcgDC9cSBQSY1CR95oJEK0M394mMUFE+cqTkZJ0zQJjhtwCelFDXBgDygZ3iaCGgqpgLnviiJ0tExq6AHGaAKhgfNHbHSgpiUaIOroBmipLjSNUjzY/dQQzkkHoT9xohhpkzKjoRt/KgUAQTsCRjYUDa4QYVtB/tE0apnBYyp1oMgriTRLNgt3GynNESQGMAypgn+dAmIRjBPz9KKH84GQJGe9FJmIYaduxGfnREMhIhSfvGaChdAMk9yRFFpndZiZYA7HJooK6hqMlQdu1EmUkrIAXynoaDRpA1E7DaZ+VEZ3VAlpXSDEGKNFBCyCQJkdiN6CSwDeUEKe43zvRKVpAM5GJBJmipNx9isGCQx/Pagk5ZoAEDcxMUEspskMJMnMx2oAqwg+Ze8maDZRgfB9d/20HMJ1LglRvJrbkF1fCQJmg9X4mcDw1zkd+B4iD/8Au2pG2ctS+Ovswe0/l3sk9hvjfn/Habt1OY2bXB8ITB4m+bHlT5blj0UGvT5MZyyiIeTxZRhhMuvbvIuecL7TPZ34j8TXrtznninj7PN7q3RBW23FKtrHSVBIHRSgrdxUxH45VPKJn9fVP2oPa54o9l93wpw/hU8EeN5zxl7h2HG8OLwYj3YSJI0+Z968/jxjK7ezy55Y1Thng32y+1bgfbxybwD42PJbJ4kF+It8Bw9t/IbTumm4rEDK1qcceNw545584xycg8L+3PnHF/aQ8U+Dec8x5ZwnhnlqXzYuXUSy4ZfdadV1mE/G2Ov0qThHCJhrHOec4zp3TzbxTwHK/C/M+f271rjuA4HhrvEu3CXVuBwiFioZSROPxrlXdO0zERMvlHlXtY9uPtL8Ic+8bck5jybkHhzlfvWPDG0hdgih2VNSOXIBGWKgnb09HHDGeMvLz8mUTlGndf2ZPaBzv2m+y1ec8/4m1xXMBxt/h/eW7K2gUTTpwuJya5eTGMcqh28WU5Y3LjX232I9iIHVea8NE/K5WvF9k831dbfZ28XXfYv7SF8Jc2uPZ8M+KOEscz5bfvny22uWg6tO0EBrbf3kWt+SOUXDj454ZcZ/XWfts55xvtZseIfaNxCXbXJk5ja5HyW22F92qXHc+pgKT63fSumEcaxYznleT6I9oftu4/2V+yv2e8r8P8Fa43xNzvlvCW+FW8mtbaizaXVonzMWYKAcTJO1cMcOUzM6ejLOcMYiNuO899pntl9hXOvD3Ge0K7yvnXIObcR7i7a4NED2TgsoZUWHUGR8SnSRNa44Zx/Fjn5MJjk5t9pT2t+KfZ1zLwfy/wAHngTxvPb92wV4zhxcDnVbW3BJGmWuZP8ACsePHGbt08meWNcXF/Aftj9qHD+3jl/gDxv/AJGtF7b3eIt8vsIxA9w1xNN1WI6CY+VanDDjyxZxzz58cnv/AAX7deccf9oPxl4S53x3K+D8Ocp/SBwrXUSw0pctqoa4zZMM3z+lZywjhEw1jnM5zjOnbXifxEOH8Ec+5zyjiuH4luE4DiOIs3bbretl0tMw+EwcgYrlEd1LtlNYzMOtvs+e13nntG9lfNuf88v8F/lPh+I4m3bNm0tlAEsq6yk5yTXTPGMcqhy8ec5YTMuJ+zH2+eLPFvsE8feLeYXOAPOeSqTwjWuECWhFpG86T5ssetaywiMoxhnDyTOE5T+PfeEPtEXOC+z4njzxY/DXuYNxHEcNZ4bhbYs/pNxbhFu2qgmMCS3QAmsz4/58YWPJ/Dlk494e+0H4t5v9nLxV43vXOATnvAcwHD8Po4Qe5FstZEFCfMYuNme1anDGM4xZjyZThOX6w539pPxFw3so8CNyy1wnH+0HxSZSyvDA2wgvPbn3c7sQFGejHpSPHHKfUE+WeMTG5ck9tXtp8Teyfw74Y5Hwv6Lznx5zlArXlsRYRpClktA5l20qCY8pJqYYRlMz+N5+TLCIj9cL5/7UfbB7Ceacm4zx/e5Xz3kHMLpt3V4FU12CILqHVVhwMj4laDBrfDDPrFz+TyYTHLTkvt39s/i/wn478JeH/Bf+Tb7c/wCHS5YbjbIcPce6Ut+YsAqkRvtNYwwiYmcm/J5MomIx/Xi+E/bR7TPD/th5J4D8f8o5Vcvc1ANu5yzSXtqQxFwFGZSBoMggEDNWcMZx5Ypj5M4yjHJ9HAyJGBG/76871MZny7gt8qCtJYgZAGJ6GgoZXrAiM0ExLCe8igRMkfrEHBPagl/iIbbqJopHyoMyRHzFAZxG46HeiDUVmW7QaBM+gHSRtJFFIsd2GY2FAguoCYGk7afxjrRE7zuG2PegsLkEkyM0GZfzKYK5jOZopEHVKkA/FgbRQDeYHriKIiPKJMtM/SgbagpMjI8vXFGqKYaC0AjK0QLKgbtnvt60AuAIwQZANATAkDzdV9aCS0AqDAHXJB70VGuTqC9IAPehZwWGSZmPQUQHVJz8p6d6DM3IYq3mzOo/wotH7w+YaonahMpA6IAAxGAd+5FBT2juACwB3OTRE6oYQIbqW6UVmSVBJ+o2mikoNsAwNpM7igrSAQI06vMTJokkH8pmAfU9KKho1EqWYATI60CvBSJJBEdDn6etAIIXUyk4geX8ZoM/NbJz6jt8jUFtqULLbzsNqmwtD/2/wmrQ5sCQxEABhG9dHIE6mIkGfvoPV+KD/wBG+caoP/MeI2/+yakbZy1L4O+yr7J+J9rfO7C80DXPBXI+IHG8TZI8nE8SyKFteshFLdlBH61ezyZcf9eHx485/p2Z9qVh/wAoz2WCVDH9GGnAH/zzYCuXj+suvl+8L9ofi7gvbt9pXwN4e5F73jeC8OcZdu8wvNaKqrW7oa6R/dHulXVsSwimMThhMyZTHkziI/G3ilw/28+QZBLcHZMH/wBWu1I/61n/ALodceJ+L8A8N9qvx03tF4c8V4fF68BbVbrRf02tBItENtq6xXSOXCOLlPH5J5ae++zM/KD7T/aJxfJl4jhPZSnAcT+kLx7H3S2SR7tbhn49PvOurTvU8l1HtrxVymtONezjw3zPxJ4Z9qHH+EOf868MezrgeFv3U4G7dW8eNf3ZItOSAB5B5mAkAqMnNaymImL2xjEzE1PTv37EjA+w1Tgqea8UJnA+CuPl+z0eH6s/tvuD7ERkAf5V4bJPXTcp4vsvn+rxvFvsQ/02ewfwInAX+G4LxBy7lvCNwfFcQWFs22tILltyoJg4YQPiX1NIz45TaZYc8Yrbi/2tPB3L/Z59nrwn4e5aI4PgOYJaFxgAbr+5uF7jf3mYlj8/St+OZyzmWPLjGOERDi/2j+QvY8M+x3xRxPDX+I5Fw/K+F4LjDw1woy+W1cADj4GZdYU91q+Oe8oZ8kdYzOnvrHLvs3895jyThLfOOfcx4vjuLtWuH4fiObcY/u7jsAuvWsLkgEyal+SPxqvHM7beJ/FXL/bv9p3wPyvkAu8Vyzw1cuXuOum0UVWt3NVyP7oKW0DbEkRUiOGEzJMxn5IiG3Nnj7enCZGv9CQxP/oTVP8A6l/+51pzPjPZ/wAN9pj2gP7R+HPF8k/SuJFu0FusRxGtNJItMG+HX1iuscuEcXOePyTyez9g4W7x/ti4jwxb4yx4C/yJxwspxLEqrFT7gE7e8CB/WN6znqL2ePvlWmPsC+z14W9qHsq5p4k5vxfNLPH8Lf4izbXguItJaK27KuJDW2JMsZzt2q55zjlUJ4/HGWNvL9hzh/sm+115EkMSQcD+ot1M/vi1h/15I9iPsu5j4z9n1/xNz8R4Z8O8BzBuScE/w8RxTK7vfIO6q0AHqygbKZueUYzUblMMJyxudQ8fwLdH/Ip8bCZB5okmf7/DVJ/7IXH/AKpeo5VybnHse8H+zz2ucivXeN4fiLbcNzCxx