Style and Statistics. Bullard Brittany

>

      Brittany Bullard

      Style and Statistics

      Wiley & SAS Business Series

      The Wiley & SAS Business Series presents books that help senior-level managers with their critical management decisions.

      Titles in the Wiley & SAS Business Series include:

      Analytics in a Big Data World: The Essential Guide to Data Science and Its Applications by Bart Baesens

      Bank Fraud: Using Technology to Combat Losses by Revathi Subramanian

      Big Data Analytics: Turning Big Data into Big Money by Frank Ohlhorst

      Big Data, Big Innovation: Enabling Competitive Differentiation through Business Analytics by Evan Stubbs

      Business Analytics for Customer Intelligence by Gert Laursen

      Business Intelligence Applied: Implementing an Effective Information and Communications Technology Infrastructure by Michael Gendron

      Business Intelligence and the Cloud: Strategic Implementation Guide by Michael S. Gendron

      Business Transformation: A Roadmap for Maximizing Organizational Insights by Aiman Zeid

      Connecting Organizational Silos: Taking Knowledge Flow Management to the Next Level with Social Media by Frank Leistner

      Data-Driven Healthcare: How Analytics and BI Are Transforming the Industry by Laura Madsen

      Delivering Business Analytics: Practical Guidelines for Best Practice by Evan Stubbs

      Demand-Driven Forecasting: A Structured Approach to Forecasting, Second Edition by Charles Chase

      Demand-Driven Inventory Optimization and Replenishment: Creating a More Efficient Supply Chain by Robert A. Davis

      Developing Human Capital: Using Analytics to Plan and Optimize Your Learning and Development Investments by Gene Pease, Barbara Beresford, and Lew Walker

      Economic and Business Forecasting: Analyzing and Interpreting Econometric Results by John Silvia, Azhar Iqbal, Kaylyn Swankoski, Sarah Watt, and Sam Bullard

      Foreign Currency Financial Reporting from Euros to Yen to Yuan: A Guide to Fundamental Concepts and Practical Applications by Robert Rowan

      Harness Oil and Gas Big Data with Analytics: Optimize Exploration and Production with Data Driven Models by Keith Holdaway

      Health Analytics: Gaining the Insights to Transform Health Care by Jason Burke

      Heuristics in Analytics: A Practical Perspective of What Influences Our Analytical World by Carlos Andre Reis Pinheiro and Fiona McNeill

      Hotel Pricing in a Social World: Driving Value in the Digital Economy, by Kelly A. McGuire

      Human Capital Analytics: How to Harness the Potential of Your Organization's Greatest Asset by Gene Pease, Boyce Byerly, and Jac Fitz-enz

      Implement, Improve and Expand Your Statewide Longitudinal Data System: Creating a Culture of Data in Education by Jamie McQuiggan and Armistead Sapp

      Killer Analytics: Top 20 Metrics Missing from Your Balance Sheet by Mark Brown

      Predictive Analytics for Human Resources by Jac Fitz-enz and John Mattox II

      Predictive Business Analytics: Forward-Looking Capabilities to Improve Business Performance by Lawrence Maisel and Gary Cokins

      Retail Analytics: The Secret Weapon by Emmett Cox

      Social Network Analysis in Telecommunications by Carlos Andre Reis Pinheiro

      Statistical Thinking: Improving Business Performance, Second Edition, by Roger W. Hoerl and Ronald D. Snee

      Taming the Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics by Bill Franks

      The Analytic Hospitality Executive: Implementing Data Analytics in Hotels and Casino by Kelly A. McGuire

      The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business by David Thomas and Mike Barlow

      The Value of Business Analytics: Identifying the Path to Profitability by Evan Stubbs

      The Visual Organization: Data Visualization, Big Data, and the Quest for Better Decisions by Phil Simon

      Too Big to Ignore: The Business Case for Big Data by Phil Simon

      Using Big Data Analytics: Turning Big Data into Big Money by Jared Dean

      Win with Advanced Business Analytics: Creating Business Value from Your Data by Jean Paul Isson and Jesse Harriott

      For more information on any of the above titles, please visit www.wiley.com.

Style and StatisticsThe Art of Retail AnalyticsBrittany Bullard

      Cover image: Wiley

      Cover design: Fashion icons © Oliver Hoffmann/iStockphoto;

      Abstract background © aleksandarvelasevic/iStockphoto

      Copyright © 2017 by SAS Institute, Inc. All rights reserved.

      Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

      Published simultaneously in Canada.

      No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, [phone], fax [phone], or on the Web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, [phone], fax [phone], or online at http://www.wiley.com/go/permissions.

      Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

      For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at [phone], outside the United States at [phone] or fax [phone].

      Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com.

      ISBN 9781119270317 (Hardcover)

      ISBN 9781119271253 (ePDF)

      ISBN 9781119271246 (ePub)

      ISBN 9781119271260 (obook)

      Acknowledgments

      Thank