Profit Driven Business Analytics. Baesens Bart

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      Profit-Driven Business Analytics

      Wiley & SAS Business Series

      The Wiley & SAS Business Series presents books that help senior-level managers with their critical management decisions.

      Titles in the Wiley & SAS Business Series include:

      Analytics: The Agile Way by Phil Simon

      Analytics in a Big Data World: The Essential Guide to Data Science and its Applications by Bart Baesens

      A Practical Guide to Analytics for Governments: Using Big Data for Good by Marie Lowman

      Bank Fraud: Using Technology to Combat Losses by Revathi Subramanian

      Big Data Analytics: Turning Big Data into Big Money by Frank Ohlhorst

      Big Data, Big Innovation: Enabling Competitive Differentiation through Business Analytics by Evan Stubbs

      Business Analytics for Customer Intelligence by Gert Laursen

      Business Intelligence Applied: Implementing an Effective Information and Communications Technology Infrastructure by Michael Gendron

      Business Intelligence and the Cloud: Strategic Implementation Guide by Michael S. Gendron

      Business Transformation: A Roadmap for Maximizing Organizational Insights by Aiman Zeid

      Connecting Organizational Silos: Taking Knowledge Flow Management to the Next Level with Social Media by Frank Leistner

      Data-Driven Healthcare: How Analytics and BI are Transforming the Industry by Laura Madsen

      Delivering Business Analytics: Practical Guidelines for Best Practice by Evan Stubbs

      Demand-Driven Forecasting: A Structured Approach to Forecasting, Second Edition by Charles Chase

      Demand-Driven Inventory Optimization and Replenishment: Creating a More Efficient Supply Chain by Robert A. Davis

      Developing Human Capital: Using Analytics to Plan and Optimize Your Learning and Development Investments by Gene Pease, Barbara Beresford, and Lew Walker

      The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business by David Thomas and Mike Barlow

      Economic and Business Forecasting: Analyzing and Interpreting Econometric Results by John Silvia, Azhar Iqbal, Kaylyn Swankoski, Sarah Watt, and Sam Bullard

      Economic Modeling in the Post Great Recession Era: Incomplete Data, Imperfect Markets by John Silvia, Azhar Iqbal, and Sarah Watt House

      Enhance Oil & Gas Exploration with Data-Driven Geophysical and Petrophysical Models by Keith Holdaway and Duncan Irving

      Foreign Currency Financial Reporting from Euros to Yen to Yuan: A Guide to Fundamental Concepts and Practical Applications by Robert Rowan

      Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques: A Guide to Data Science for Fraud Detection by Bart Baesens, Veronique Van Vlasselaer, and Wouter Verbeke

      Harness Oil and Gas Big Data with Analytics: Optimize Exploration and Production with Data-Driven Models by Keith Holdaway

      Health Analytics: Gaining the Insights to Transform Health Care by Jason Burke

      Heuristics in Analytics: A Practical Perspective of What Influences Our Analytical World by Carlos Andre Reis Pinheiro and Fiona McNeill

      Human Capital Analytics: How to Harness the Potential of Your Organization's Greatest Asset by Gene Pease, Boyce Byerly, and Jac Fitz-enz

      Implement, Improve and Expand Your Statewide Longitudinal Data System: Creating a Culture of Data in Education by Jamie McQuiggan and Armistead Sapp

      Intelligent Credit Scoring: Building and Implementing Better Credit Risk Scorecards, Second Edition, by Naeem Siddiqi

      Killer Analytics: Top 20 Metrics Missing from your Balance Sheet by Mark Brown

      Machine Learning for Marketers: Hold the Math by Jim Sterne

      On-Camera Coach: Tools and Techniques for Business Professionals in a Video-Driven World by Karin Reed

      Predictive Analytics for Human Resources by Jac Fitz-enz and John Mattox II

      Predictive Business Analytics: Forward-Looking Capabilities to Improve Business Performance by Lawrence Maisel and Gary Cokins

      Profit Driven Business Analytics: A Practitioner's Guide to Transforming Big Data into Added Value by Wouter Verbeke, Cristian Bravo, and Bart Baesens

      Retail Analytics: The Secret Weapon by Emmett Cox

      Social Network Analysis in Telecommunications by Carlos Andre Reis Pinheiro

      Statistical Thinking: Improving Business Performance, Second Edition by Roger W. Hoerl and Ronald D. Snee

      Strategies in Biomedical Data Science: Driving Force for Innovation by Jay Etchings

      Style & Statistic: The Art of Retail Analytics by Brittany Bullard

      Taming the Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics by Bill Franks

      Too Big to Ignore: The Business Case for Big Data by Phil Simon

      The Analytic Hospitality Executive by Kelly A. McGuire

      The Value of Business Analytics: Identifying the Path to Profitability by Evan Stubbs

      The Visual Organization: Data Visualization, Big Data, and the Quest for Better Decisions by Phil Simon

      Using Big Data Analytics: Turning Big Data into Big Money by Jared Dean

      Win with Advanced Business Analytics: Creating Business Value from Your Data by Jean Paul Isson and Jesse Harriott

      For more information on any of the above titles, please visit www.wiley.com.

Profit-Driven Business AnalyticsA Practitioner’s Guide to Transforming Big Data into Added ValueWouter VerbekeBart BaesensCristián Bravo

      Copyright © 2018 by John Wiley & Sons, Inc. All rights reserved.

      Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

      Published simultaneously in Canada.

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      Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of