Маркетинговое мышление. Александр Репьев

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Название Маркетинговое мышление
Автор произведения Александр Репьев
Жанр Маркетинг, PR, реклама
Серия
Издательство Маркетинг, PR, реклама
Год выпуска 2014
isbn 978-5-905641-09-1



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персонала, финансов, know-how). Планируя получение, обработку и интерпретацию маркетинговой информации, маркетолог должен четко представлять себе, для чего она ему нужна, то есть какие решения он будет принимать на ее основе. И можно ли данную информацию получить в принципе.

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