Не лги себе. Почему Big Data знает тебя лучше, чем ты сам, и как использовать это, чтобы добиться успеха. Cет Cтивенс-Давидовиц

Вам способом.

      Примечания

      1

      Christian Rudder, Dataclysm: Who We Are (When We Think No One’s Looking) (New York: Broadway Books, 2014). – Здесь и далее прим. авт., если не указано иное.

      2

      «Мазаль тов» – фраза на иврите, которая используется для поздравления в честь какого-либо события в жизни человека. – Прим. пер.

      3

      Samuel P. Fraiberger et al., “Quantifying reputation and success in art”, Science 362(6416) (2018): 825–29.

      4

      Michael Lewis “Moneyball: The Art of Winning an Unfair Game” (New York: Norton, 2004).

      5

      Jared Diamond, “How to succeed in baseball without spending money”, Wall Street Journal, October 1, 2019.

      6

      Ben Dowsett, “How shot-tracking is changing the way basketball players fix their game”, FiveThirtyEight, August 16, 2021, https://fivethirtyeight.com/features/how-shot-tracking-is-changing-the-way-basketball-players-fix-their-game/.

      7

      Douglas Bowman, “Goodbye, Google”, https://stopdesign.com/archive/2009/03/20/goodbye-google.html, March 20, 2009.

      8

      Alex Horn, “Why Google has 200m reasons to put engineers over designers”, Guardian, February 5, 2014.

      9

      “Are we better off with the internet?” YouTube, uploaded by the Aspen Institute, July 1, 2012, https://www.youtube.com/watch?v=djVrLNaFvIo.

      10

      Gregory Zuckerman, The Man Who Solved the Market (New York: Penguin, 2019).

      11

      Amy Whyte, “Famed Medallion fund ‘stretches… explanation to the limit,’ professor claims”, Institutional Investor, January 26, 2020, https://www.institutionalinvestor.com/article/b1k2fymby99nj0/Famed-Medallion-Fund-Stretches-Explanation-to-the-Limit-Professor-Claims.

      12

      Дополнительную информацию о проекте Mappiness можно найти по адресу http://www.mappiness.org.uk.

      13

      Игрок защищающейся стороны, находящийся на игровом поле. – Прим. пер.

      14

      Rob Arthur and Ben Lindbergh, “Yes, the infield shift works. Probably”, June 30, 2016, https://fivethirtyeight.com/features/yes-the-infield-shift-works-probably/.

      15

      Daniel H. Pink, To Sell is Human (New York: Penguin, 2012).

      16

      Neeraj Bharadwaj et al., “EXPRESS: A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays”, Journal of Marketing, September 30, 2021.

      17

      «Все лгут. Поисковики, Big Data и Интернет знают о вас все». Москва: Бомбора, 2022.

      18

      Данные о длине члена, которую мужчины сами сообщают Google, можно найти здесь: https://clck.ru/34BU6P.

      19

      12,7 см. – Прим. ред.

      20

      Ariana Orwell, Ethan Kross, and Susan A. Gelman, “‘You’ speaks to me: Effects of generic-you in creating resonance between people and ideas”, PNAS 117(49) (2020): 31038–45.

      21

      https://en.wikipedia.org/wiki/List_of_best-selling_books.

      22

      Matthew Smith, Danny Yagan, Owen Zidar, and Eric Zwick, “Capitalists in the Twenty-First Century”, Quarterly Journal of Economics 134(4) (2019): 1675–1745.

      23

      Pierre Azoulay, Benjamin F. Jones, J. Daniel Kim, and Javier Miranda, “Age and High-Growth Entrepreneurship”, American Economic Review 2(1) (2020): 65–82.

      24

      Там же.

      25

      Там же.

      26

      Pierre Azoulay, Benjamin F. Jones, J. Daniel Kim, and Javier Miranda, “Age and High-Growth Entrepreneurship”, American Economic Review 2(1) (2020): 65–82.

      27

      Yuval Noah Harari, Homo Deus: A Brief History of Tomorrow (New York: Random House, 2016).

      28

      Yuval Noah Harari. “Organisms Are Algorithms. Body Is Calculator. Answer = Sensation~Feeling~Vedan?”, YouTube, uploaded by Rashid Kapadia, June 13, 2020, https://www.youtube.com/watch?v=GrQ7nY-vevY.

      29

      Daniel Kahneman, Thinking, Fast and Slow (New York: Farrar, Straus & Giroux, 2011).

      30

      https://www.wesmoss.com/news/why-who-you-marry-is-the-most-important-decision-you-make/.

      31

      Harry T. Reis, “Steps toward the ripening of relationship science”, Personal Relationships 14 (2007): 1–23.

      32

      Samantha Joel et al., “Machine learning uncovers the most robust self-report predictors of relationship quality across 43 longitudinal couples studies”, PNAS 117(32): 19061–71.

      33

      Исследование рассматривало только гетеросексуальные пары.

      34

      Переменные, по которым проводилось исследование, можно найти здесь: https://osf.io/8fzku/. Соответствующий