Гибкие продажи: как продавать в эпоху перемен. Джил Конрат

Читать онлайн.

Название Гибкие продажи: как продавать в эпоху перемен
Автор произведения Джил Конрат
Жанр Маркетинг, PR, реклама
Серия
Издательство Маркетинг, PR, реклама
Год выпуска 2014
isbn 978-5-00057-468-3
Гибкие продажи: как продавать в эпоху перемен - Джил Конрат
Скачать книгу
Sales Executive Council Research, 2011. Влияние факторов на лояльность покупателей в сфере B2B (бизнес – бизнесу): 19 % – влияние компании и торговой марки, 19 % – доставка продукта, 9 % – отношение ценности продукта к его цене, 53 % – опыт взаимодействия с продавцом.

      8

      Korn Ferry International – американская публичная компания, крупнейший в мире поставщик услуг по поиску руководителей. Основана в Лос-Анджелесе в 1969 году. Прим. ред.

      9

      Издана на русском языке: Прессфилд С. Война за креатив. Как преодолеть внутренние барьеры и начать творить. М.: Альпина Паблишер, 2011. Прим. ред.

/9j/4AAQSkZJRgABAQEBLAEsAAD/2wBDAAIBAQIBAQICAgICAgICAwUDAwMDAwYEBAMFBwYHBwcGBwcICQsJCAgKCAcHCg0KCgsMDAwMBwkODw0MDgsMDAz/2wBDAQICAgMDAwYDAwYMCAcIDAwMDAwMDAwMDAwMDAwMDAwMDAwMDAwMDAwMDAwMDAwMDAwMDAwMDAwMDAwMDAwMDAz/wAARCANYAjoDAREAAhEBAxEB/8QAHgABAAEEAwEBAAAAAAAAAAAAAAgFBgcJAQMEAgr/xABpEAABAwMCAwUEAwgKDAkICAcBAAIDBAUGBxEIEiEJEzFBURQiYXEygZEKFSNCUmKhsRY4cnV2gpKztMEXJDM0NzlWc5Wy0dMYGSY2Q1djg6JEU3SUwuHw8SUnRUZVhJOj0jVHVGVmpP/EAB0BAQABBQEBAQAAAAAAAAAAAAAHAwQFBggCAQn/xABREQACAQMBBQQGAwsKBAYCAwEAAQIDBBEFBhIhMUEHUWFxEyKBkaGxMsHRCBQVNDVCUnJzsvAWIzM2U2KCktLhVJOiwhcYJEOD8VWzJjdjJf/aAAwDAQACEQMRAD8A3+IAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAICPPFT2rnD5wR6i0+J6qamWnDsgqqGO5RUdVSVUrn08j3sZJzRRPb1dE8bb7+74IfUmy/uFzi506409NX5hphk9LluNR1sttdXU8E0LBURBpkj5ZWMduA9vXbbr4ofGjJG49UA3HqgG6AboBugMP6T8fej+uOi2V6i4xnVpuGEYPU1VJfbw9ktLT2yWlYJJ2yGVjD7jXNJIBB36ElBgubhw4lMJ4t9ILXnunl9hyTEr06ZtFcIoZYWzmKV8MnuSNa8bSMcOoHggL6B3QDdANx6oAgG6Ab7IAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIDWZa8WtXED90eauC6Wy2Xu16baN0FuliraSOqhiqqmoZO0cr2uaHcj3fHbceqHroRb7NvXDVfhg+56s01N0jrLYy86f6m3C83WgrbSbiLxa2GmZU0zGggxu2e2QyDq1sTttt9wPrxniZy1M7e+owviL4hai2Zlgt4wDEtJbfk+C0TXwSOuF9qYotqUSsd3lQ8SSbOhb7zdjuBsh8US88j44+ILQ/NOATFcxySw1d81zqqx2fFmPR0vescyCohgjYTvTvhjn7t5b9JzCeiDB6OBTtfck44e2Qz7TvH6yjk0RsmL1VRY3GgYJrvUUtVBTSV8c/0nQSSOnDG+BawO89gDWERh1T7Vzi4x/EMl1Stuo2Axaf2/XSo0qprE7EopLg2NtU7llM+/IW9yOXf6Rd1Q+7qN44+j9f9aHg/Mrpdxt/2OOx74htFYcPzV1XqLn9bG7MzQPbi1ihmqKRj/aqxodyPDYXbsDSdpGn4EVMccm0Di04p8w4TcJ4TeGnh0uWH0GWatUdLQ0eUuoGVtutltpqeHvK6GAbMldNzOkDnb7ta47FzgQPKXVn3wy9oHrTpjxKcQvDtrDkWOZpm2m2FS5ti2YW6zNtrbnTezNeGT0rSWczHSxHp+TICXe6UGOGTCmS9urm1N2DWO6qUepenbuIisr4o6y3CKifUthdc5InE27n5mj2YNPNy+HveaH3d44M0cUvGzxE3XtSsA0C0ryPELBQ57ppHfp7leLG2tFjqOeZ01c1oc10zmxwhjIC4ML5QXHYEIfEljJW+z87QfXLM77xK6L5zQYzqBrloPIX2SpoWMstFlsUzHmm70E8kHviPmcNhySgbczSXA0R7qu084iuFnWPQ6s1C1z0R1Km1Fyumx7MtM8apKB9Vhbap4a0x1NPM+R5i5ti955ecNb74dzAMIr2qut3Hfg/aO4fw8Ra36SOuuf2Cvya3XT9ggNNQ09O+cCGRpdzueRF9IdOvn5hhYybX8BorxbcFstPkNbS3K/wUEEdyq6aHuYKqpEbRLIxn4jXPDiG+QICHkq6AIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAtbXHUpmjGi2XZhLRyXCLFLLWXl9LHII31LaeB8xjDjuGlwZsCR03QGlrs0+NDXDGsy1n14ouEjVPUyTiRuzLzQXa019NFSUVsiZJHTUsbpGl0gZzEF2wB5G9Bsh7aXLJifhJyvXKj7NnW7gyxPRfPWas3LI4PvlVRVkVKcfpLs6OR76lu4McfcUxaX85DhUDwAII+vGcma9S+wVF94muI3GMa0io6DGY9ILfDp7eG0zaei/ZPHFEZJaaYuBZUSSNcHvO2/M7c9Sh83j3cZfC3xFdotphwPwvwPUHTzK7B99MazS7VrBJU423u6Kjlucrw7cCoijqJIz1JLup/GQ+JpZMq2PhdzLgB7VLNM8030XyzJtNdP9BqLHcXorYxjG3mqp5oA2gilO+85HM9xLSSQ89SUHQw3qF2amuVs7HbAbDWYHdrjqVlOu8WpN/sVuDKmos1PUTTOJl2dyjkjEZcATyl+x6gofd7ibux9H6/60PBqT7O/s+NTajsYuKLSfKcLu+N5ZnmQ5FUWK3XdjYHVplpYDSyNJJaGvljADiRsRudtkPTfExva+HTX6x6H8FmusWima1GYcMk1TieUYU4M+/VytbA2BlbSxkjnDmB+zQSfeaRu0EgfcriZe4buHLVLiq41eJTibyTTLLNNLNk+nM2DYbjl/jZFfLmfZWNdNJA1x7sF0IADj1MwAJDC4j43wwRuybsZboz7nvxllFw97cTDa+FlcY7NEMl7j76Sc3PJvvy+y8gPvfQ2Q9b3Ey/xganZZw9/dAWkWQY5p9f9RrhZdF+S447ZpImXWakL6pkz6ZsrmtkmjdyO7rcF4DgOuyHlcjyYbwN8QXEHoxx0a0twu/6a6i6/wBHFbMOxiuqWU93bbqYt71kpDgIpJ4W900Et3PN4NLSR9yuBiK78KOf6m6DcLdj094O8t0zh0hy6xVGb3WustLS3a+VrHtE9REGnv5qVvJNNLNKQA58LGtPKdgbJ/a8cPWcZF90F6G6kUOLXiqwLH9Obta7lfo4QaKiqpHVhjhe/fcPdzs2G34wQ854E8wh8CAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAo2ouB23VPT++YxeYpJ7RkVvqLXXRskdG6SCeJ0UjQ5vVpLXEbjqEBb3Ddw5Yrwn6GY3pzhdFPQYtilJ7FbqeepfUyRRcznbGR5LnHdx6k7oCjaZcG+B6R8RuoOqtkt1XBmep0dHHf6mSulliqG0rO7h5InEsj2b48gG/mgMp7DffbqgOOUDyHRAOUHyCAco222GyA5QAAAdAgOOUAeAQHOwCA45RttsNkBhi+8CGD5DxxWXiCqH3z9nlixyTF6ZjawC3+yPe97i6Hl3Mm8jtnc3p0Q+54YM0bD0Q+HHKPQIDnYb77dUAQBAEAQBAEAQBAEAQBAEAQBAEAQBAEAQBAEAQBAEAQBAEAQBAEAQEOeM/tS6/hP1xnw+DC6S+xw0NPWe1SXR1O4mUO93lETvDl8d+u63HRNlY39qrh1d3i1jGeXtIS267W6uz+qvTYWyqJRjLLm19LPTdfcYo/4966/9Wdv/ANOv/wBwsv8AyCh/bv8Ay/7mnf8AmEuP+BX/ADH/AKB/x711/wCrO3/6df8A7hP5BQ/t3/l/3H/mEuP+BX/Mf+gf8e9df+rO3/6df/uE/kFD+3f+X/cf+YS4/wCBX/Mf+gf8e9df+rO3/wCnX/7hP5BQ/t3/AJf9x/5hLj/gV/zH/oH/AB711/6s7f8A6df/ALhfP5BQ/t3/AJf9z7/5hLj/AIFf8x/6CX/BNxNz8WuiUeX1FnisckldUUfssdUahoETgObmLW+O/ht0Wn63pasLn73Ut7gnnGOfvJp2D2rltDpa1GdP0bcpRxne+i+ecL5GXliDdAgCAIAgCAIAgG+yAtrP9ZMT0rp+9yXJbFYWcvMPb66KnLh8A4gn6grm3s69d4owcvJNmL1HXNPsI717XhTX96SXzZhXNe1f0Pw5rhHlkl7lb0MdqoJ6jf5P5Qz/AMSzdDZLU6nOnu+bS/3NEv8Ath2WtuVx6R90Iyl8cJfEwzqF26OPUfex4tg16uLuojmudXFRs+ZbH3jv0hZm32ErPjXqpeSb+w0fUvugbOOY2FpKXjOSivct5nl4KO0o1D4peLuzY7dY7HacdqaOsmfRUFKS57o4i5hdLI5zjsevu8u/oveubM2ljp8q1PLkmuLfe+5FLYPtS1jXtoqdlcKEKTjN7sV3LKzJtv3YJ/qPzowIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCA1F9sP+3Xrv3koP1SKXtjfyYv1pfUcZdtv9aJ/s4fWRbW1ESBAEAQBAbaexn/AGl9P+/df/ONUR7aflH/AAxOx+w7+rEf2lT5kr1qZMIQBAEAQBAEBberOrFh0SwG45LklwittotcfeTyv6k79Gsa0dXPcdg1o6kkBXFpaVbmrGhRWZMxmsaxaaXaTvr2e7TguL+SS6t8klzZq44p+1lz3Wm41VvxCoqcHxgksjFK8C5VTfypZh/c9/yYttvAucpT0nZG0tkp3C9JPx+ivJdfN+45K2v7Y9W1OcqOnSdvR6Y+m13uXTyjy72RXuFbPd659VVzzVdVKeZ888hllefUucST9ZW2RiordisLwIhqTlUm6lRuUn1fF+98TqJ38V9PIQEl+yLcP+HRj43G4ttwJG/UfgFrG2H5Mn5x+ZKfYx/Wuj+pU/dNwKh47VCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgNRfbD/t16795KD9Uil7Y38mL9aX1HGXbb/Wif7OH1kW1tREhnXgB4SLbxj6qXjHrneLhZYbbajcWTUccb3vcJo4+Uh/TbZ5P1LA7Q6vPTqEa0IqWXjjnub6EgdnOxlHaW/q2deq6ahDezFJt+sljj5ktv+IpxP/L7Kf8A1Sm/2LUf5eXH9lH3smX/AMvun/8AF1P8sPsH/EU4n/l9lP8A6pTf7E/l5cf2Ufex/wCX3T/+Lqf5YfYP+IpxP/L7Kf8A1Sm/2J/Ly4/so+9j/wAvun/8XU/yw+wlBwmcM1Dwm6SMxK3XStu9MysnrBUVUbGSbykEt2Z02Gy1bVtTnf3H3xOKTwlheBLGx2ytLZ7Tlp1GbmlJyy0k+PkZNWMNryEAQBAEGQgBPKN/RAape1/4oZ9VddTgtvqXfsewh3JPGx3uVNwc38I53r3bSIx6EyeqlfY7SlQtfvqa9ap8I9Pfz9xx/wBtW1s9Q1b8E0ZfzVvz8anVv9VPdXc97vIgjq4AAkk7DbzPotxIWz0M86Q9mjrHrJRQ1lJizrJb5wHMqr3MKEOafBwjIMpH8RYC82n062bjKe8+6PH48viSJovZXtLqcVUp2/o4PrUe78OMvgZ9wLsKr3VOa/J8/ttG3xdFare+dx+AfK5g/wDCVr9xt3TX9BSb83j5Z+ZIunfc+3Unm/vIx8IRb+MmvkZuwDsZtIMTMUl1ZkWUSt6uFdcTDE4/uIAzp8CSsHcbaajU4U92HkuPxyb7pvYds5b4dwp1n/elhe6Kj8yQ+l+g+G6LUHs2KYxZLBGRyuNHSMjkk/dP25nfWStdur+4uXmvNy82SVpOzumaXDc0+hGmv7sUm/N837WXarQzIQBBkIAgG+yA45tvX7EGTnxQBAEGQgCAIAgyEAQBACdkB1yVUcJAe5rSfAOIG6YPLklzPtrw4fBD7k5Q+hAEAQBAEAQBAEAQBAEAQBAEAQBAEAQBAEAQBAEAQBAEAQBAEAQBAai+2H/br137yUH6pFL2xv5MX60vqOMu23+tE/2cPrItraiJCaPYc/tmcq/gy7+lQrSduvxKn+t9TJ07Avy3cfsv++JtHUWnWgQBAa8+2J19zjSLWHEKPFstyHHaWrs0008VvrXwMleKjlDnBvidum6kPY3T7W4t6kq9NSakuaz0Oa+23aLVNO1G2p2FxOlGUG2oyay97GXgiD/w1tYP+s/OP9LS/wC1bj+A9O/sI+5EK/y62j/4+r/nZPrsa9Ycr1fwTOZ8qyO85FPRXOnip5LhVOndC0wElrS7wBPXoo/2zsre3q0lQgo5T5LHU6L7D9c1DUrS6lqFaVVxnFLebeE454ZJoeC0snM17dsJxSZDptqlidgwzMr5Ya6lt89VdYbZWOgG0r2dx3nKertmSEA9QCD5qQtjtKo1qFSrc01JNpLKzy5496ObO2za68sr+3s9MuZ05KMnNQk1za3c468H7PMh9/w1tYP+s/OP9LS/7VuX4D07+wj7kQp/LraP/j6v+dk5exj1qy/WFuohyvJ75kZt7reKb741bp/Z+cVHNy83hvyt3+QWibaWNvbuj6CCjnezhYzyJ/7Dtd1LUVe/hCvOru+jxvSbxnezjPfhEzs/y2DAsGvN8qdvZ7NQzV0vXb3Yo3PP+qtLt6Tq1Y0o85NL3k5ajeRtLSrdz5U4yk/KKb+o0FZBkNVl9/rrvXPdLW3apkrah7vF0kry9x+1xXQFOnGnBU48ksL2cD86rm5qXNadxVeZTbk/NvL+LNgPZCcHVojxF2r2VUtPPMZZG2FlUB3NHFES2SsPN05i4Oa1x+i1hI6u3Ee7YazU9J+D6D/Wx1zyX2950d2LbEWyt/5R6hFN5fo88oqPOfHhnOUn0Sb5szZq52uGj+ll0moaW43HLKuAlr/vJTCaBrh5d+9zY3fxS5YOz2R1CvFTklBf3nh+7izfNa7Zdm9Pm6VOcq0l/ZrK/wAzai/Y2WbYu3B00rq0R12OZrb4nHbvvZ6ecN+Ja2Xf7AVfVNhr1LMZxfta+owlv2+aHOWKtGrFd+Iv5SySJ0K4tdPuJGnc7EMmt9zqI288tESYKyEeroXgP2+IBHxWt3+k3dm//UQaXfzXvRJmz+2Wj63HOnV1NrnHlJecXh+3GPEyQDuscbOEBq17Tvia1F004yb/AGfHs4yiyWqCioXx0lFc
Скачать книгу