Вовлекай! Как создать успешную команду и завоевать постоянных клиентов. Грегг Ледерман

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      Примечания

      1

      Жизнь в бренде — когда ваши сотрудники знают бренд и последовательно делают его частью своей каждодневной жизни на работе.

      2

      Система жизни в бренде — методика определения, напоминания другим об опыте восприятия бренда, а также измерение имеющегося у сотрудников и клиентов данного опыта.

      3

      Практика бренда — практика, разработанная для сотрудников и клиентов и основанная на общих для компании философии и поведении собственников, что отражено в соответствующих документах, используется в обучении, измеряется и постоянно укрепляется.

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