The New Laws of Love. Marie Bergström

      

       Table of Contents

      1  Cover

      2  Dedication

      3  Title Page

      4  Copyright Page

      5  Acknowledgments

      6  Figures

      7  Sources Surveys Big Data Interviews

      8  Introduction Dominant discourses on online dating The privatization of dating Disembedded matchmaking The transformation of social life Dating under the microscope Empirical sources and methods Book outline

      9  Part I The Privatization of Dating

      10  1 The History of Matchmaking Marriage brokerage and personal ads The old commodification debate BBS and Minitel networks: praise and prejudice Old and new on the internet Notes

      11  2 Dating Technicians Copy and paste Market segmentation A clean, well-lighted place Gender stereotyping It’s a man’s world Notes

      12  3 The Keys to Success How big is online dating? Who seeks love and sex online? Juvenile use: generational and age effects A hookup culture? Tense thirties Back in the game: midlife dating Notes

      13  4 Time for Sex and Love A sexual revolution or recession? The acceleration of dating No strings attached The new shapes of love Notes

      14  Part II Unequal before the Laws of Love

      15  5 Class at First Sight Online homogamy Segregation and algorithms Distinctive profiles: photos and wordplay Cultural prerequisites Codes of conduct Social bodies Notes

      16  6 The Age of Singles Sex ratios and little white lies about age Waiting young men, pickup artists, and incels The new bachelors’ ball Gender inequalities in aging Social class and couple norms Notes

      17  7 Digital Double Standards Female gaze and sexual objects The “bastard” and the “slut” Male initiative and female modesty Under the threat of sexual violence Terms of consent Notes

      18  Conclusion: Private Matters The machinery of matching Private