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Aaker on Branding
Aaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. Aaker on Branding is a “go-to” source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous—especially if taken literally. Aaker on Branding offers a sense of topic priorities and a roadmap to David Aaker’s books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.
Managing Diabetes and Hyperglycemia in the Hospital Setting
As the number of patients with diabetes increases annually, it is not surprising that the number of patients with diabetes who are admitted to the hospital also increases. Once in the hospital, patients with diabetes or hyperglycemia may be admitted to the Intensive Care Unit, require urgent or elective surgery, enteral or parenteral nutrition, intravenous insulin infusion, or therapies that significantly impact glycemic control (e.g., steroids). Because many clinical outcomes are influenced by the degree of glycemic control, knowledge of the best practices in inpatient diabetes management is extremely important.The field of inpatient management of diabetes and hyperglycemia has grown substantially in the last several years. This body of knowledge is summarized in this book, so it can reach the audience of hospitalists, endocrinologists, nurses and other team members who take care of hospitalized patients with diabetes and hyperglycemia.
Blue Ravens
<P>Gerald Vizenor weaves an engrossing historical portrayal of Native American soldiers in World War I. Blue Ravens is set at the start of the twentieth century in the days leading up to the Great War in France, and continues in combat scenes at Ch&#226;teau-Thierry, Montbr&#233;hain, and Bois de Fays. The novel contains many of Vizenor's recurrent cultural themes—the power and irony of trickster stories, the privilege of survivance over victimry, natural reason and resistance. After serving in the American Expeditionary Forces, two brothers from the Anishinaabe culture return to the White Earth Reservation where they grew up. They eventually leave for a second time to live in Paris where they lead successful and creative lives. With a spirited sense of «chance, totemic connections, and the tricky stories of our natural transience in the world,» Vizenor creates an expression of presence commonly denied Native Americans. Blue Ravens is a story of courage in poverty and war, a human story of art and literature from a recognized master of the postwar American novel and one of the most original and outspoken Native voices writing today. Check for the online reader's companion at blueravens.site.wesleyan.edu.</P>
Spells
<P>Annie Finch's Spells brings together her most memorable and striking poems written over forty years. Finch's uniquely mysterious voice moves through the book, revealing insights on the classic themes of love, spirituality, death, nature, and the patterns of time. A feminist and pagan, Finch writes poems as «spells» that bring readers to experience words not just in the mind, but in the body. Celebrated for her extraordinary love and knowledge of poetic craft, over the course of her career Finch has shaped her own innovative and radically traditional aesthetic. Her strange but familiar metrical language decenters the Self, creating a new, more open emotional relationship between ourselves, other people, and the world. Spells displays Finch's virtuosity in a broad range of genres and forms, from lyrics, chants, and narrative poems to performance pieces, poetic drama, and verse translation. The book also includes a number of new and previously unpublished poems, notably her 1980s-era «Lost Poems,» experimental work in meter that prefigures postmodern reclamations of poetic form. This wonderfully talented poet gives voice to the female and earth-centered spirituality of our era. Her emotionally eloquent and rhetorically powerful work will echo in the reader's ear long after the book is closed. Check for the online reader's companion at http://spells.site.wesleyan.edu.</P>
Fly Fishing in Connecticut
<P>In this book, a long-time resident and devoted fly fisherman imparts a wealth of knowledge about fly fishing in Connecticut. Kevin Murphy teaches novice anglers about the state's trout hatcheries and stocking programs, the differences between brook, brown, and rainbow trout, and offers easy-to-follow instructions on the basics of fly fishing. In this concise text, the reader finds the essentials in fly fishing gear, stream tactics, casting, and a host of related topics. In addition, would-be anglers gain a useful glimpse into the history of fishing in the state, plus important tips on stream conservation, fly fishing etiquette, regulations, and safety. Most importantly, anglers will find a veritable road map to Connecticut's best trout streams and rivers. The book even offers excellent suggestions for comfortable lodging in prime fly fishing locations and—once the day's fishing is done—a few mouth-watering recipes for cooking one's catch. Whether you're in the market for that first pair of waders, thinking of tuning up your casting technique, or just want to know where the fish are biting, this is the book to read.</P>
Paris Spleen
<P>Between 1855 and his death in 1867, Charles Baudelaire inaugurated a new—and in his own words «dangerous»—hybrid form in a series of prose poems known as Paris Spleen. Important and provocative, these fifty poems take the reader on a tour of 1850s Paris, through gleaming cafes and filthy side streets, revealing a metropolis on the eve of great change. In its deliberate fragmentation and merging of the lyrical with the sardonic, Le Spleen de Paris may be regarded as one of the earliest and most successful examples of a specifically urban writing, the textual equivalent of the city scenes of the Impressionists. In this compelling new translation, Keith Waldrop delivers the companion to his innovative translation of The Flowers of Evil. Here, Waldrop's perfectly modulated mix releases the music, intensity, and dissonance in Baudelaire's prose. The result is a powerful new re-imagining that is closer to Baudelaire's own poetry than any previous English translation.</P>
The Dancer Within
<P>The Dancer Within is a collection of photographic portraits and short essays based on confessional interviews with forty dancers and entertainers, many of them world-famous. Well-known on the concert stage, on Broadway, in Hollywood musicals, and on television, the personalities featured in this book speak with extraordinary candor about all stages of the dancer's life—from their first dance class to their signature performances and their days of reflection on the artist's life. The Dancer Within reveals how these artists triumphed, but also how they overcame adversity, including self-doubt, injuries, and aging. Most of all, this book is about the courage, commitment, love, and passion of these performers in their quest for artistic excellence. The reader will quickly realize that «the dancer within» is a metaphor of the human spirit.</P>
The Branch Will Not Break
<P>These new poems by the author of Saint Judas and The Green Wall embody a sharp break with his earlier work. Their impact is well described by the British critic Michael Hamburger: «He has absorbed the work of modern Spanish and other continental poets and evolved a medium of his own. This medium dispenses with argument and rhetoric, and presents the pure substance of poetry, images which are &#8216;the objective correlatives' of emotion and feeling. It is only in the new collection that Wright has found this wholly distinctive voice.»</P><P>Mr. Wright is well known for his previous books and his contributions to virtually every literary journal of importance. His numerous honors include a Fullbright fellowship, a Kenyon Review fellowship, and many other prizes and awards.</P>