Gardners Books
Все книги издательства Gardners BooksPitching and Closing
Earn huge profits in today's business-development startup boomDriving the most successful startups today is Business Development (BD), which includes strategic partnerships, content licensing, product distribution, data partnership, monetization, and acquisitions.Pitching and Closing reveals how to master the specific skills that people in BD at today's startups need to succeed, including forging relationships, pitching a company's product, building network, sourcing deals, dealing with rejection, and closing large deals.
Sell to Anyone!
Your ability to prospect and sell depends on how well you can work with anyone. In this powerful, must-have series of value-packed audios, three of the world's top sales trainers come together to teach you little-known sales traits that are guaranteed to make a huge impact on your sales performance.First, the world's top motivational speaker, Zig Ziglar, will teach you how to train your voice inflections to overcome the five most common sales objections. Your voice can make all the difference in phone sales and presentations, and you will learn how to close more sales by controlling your voice.Brian Tracy will guide you through twenty-one qualities top 10 percent sales performers possess, with practical and easy-to-implement tips on establishing instant rapport and credibility with your customers.Work to double your sales effectiveness from the convenience of your car or while you work out with this brilliant audio program.
Overcoming Procrastination for Sales Professionals
Selling is one of the most difficult professions. Who wants to be in a line of work where the typical response is "e;no?"e; Who wants to encounter rejection day in and day out? Effective salespeople face this scenario all the time. Hence, it's understandable when, on occasion, procrastination arises. Yet, with everyday techniques that anyone can master, no sales professional needs to be shackled by procrastination.In this session, professional speaker and author Jeff Davidson offers a variety of hands-on techniques that you can put into practice immediately to blast through road blocks, leap over barriers, and maintain productivity. Procrastination is part of the human condition, but you can keep it at bay, endlessly, so that you can be more productive at selling your product or service. Jeff discusses such notions as reflecting on past success, looking for small wins, visualization, feeling the fear, replacing limiting language, practicing creative procrastination, owning the goals before you, and not waiting for the perfect time. You can draw upon these ideas right now, tomorrow, the next day, and the next. This thirty-minute session is a great pick-me-up!
Rewire
The bestselling author of Undoing Depression offers a brain-based guide to help us finally get rid of the bad habits that plague usWe humans tend to get in our own way time and time againwhether it comes to not speaking up for ourselves, going back to bad romantic partners, our umpteenth diet, or engaging in any of a range of bad habits we just cant seem to shake. In Rewire, renowned psychotherapist Richard OConnor, PhD, reveals why our bad habits die so hard. We have two brainsone a thoughtful, conscious, deliberative self, and the other an automatic self that does most of the work without our attention. Using new research and knowledge about how the brain works, the audiobook clears a path to lasting, effective change for behaviors that include: procrastination overeating chronic disorganization staying in bad situations excessive worrying risk-taking passive aggression self-medication and moreBringing together many different fields in psychology and brain science, Rewire offers a refreshing, science-based new paradigm for readers of Charles Duhigg and Frank Lawlis.
Power of Habit
______________________________Why do we do develop habits? And how can we change them?We can always change. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg translates cutting-edge behavioural science into practical self-improvement action, distilling advanced neuroscience into fascinating narratives of transformation.Why can some people and companies change overnight, and some stay stuck in their old ruts? The answer lies deep in the human brain, and The Power of Habits reveals the secret pressure points that can change a life. From Olympic swimmer Michael Phelps to Martin Luther King Jr., from the CEO of Starbucks to the locker rooms of the NFL, Duhigg explores the incredible results of keystone habits, and how they can make all the difference between billions and millions, failure and success – or even life and death. The Power of Habit makes an exhilarating case: the key to almost any door in life is instilling the right habit. From exercise to weight loss, childrearing to productivity, market disruption to social revolution, and above all success, the right habits can change everything. Habits aren't destiny. They're science, one which can transform our businesses, our communities, and our lives.______________________________'Plenty of business books that try to tap into the scientific world manage to distil complicated research into readable prose. But few take the next step and become essential manuals for business and living. The Power of Habit is an exception.' ANDREW HILL, FINANCIAL TIMES
Mr. Smith Goes to Prison
The fall from politico to prisoner isn't necessarily long, but the landing, as Missouri State Senator Jeff Smith learned, is a hard one.In 2009, Smith lied to the Feds about seemingly minor campaign malfeasance and earned himself a year and a day in Kentucky's FCI Manchester. Mr. Smith Goes to Prison is the fish-out-of-water story of his time in the big house; of the people he met there and the things he learned: how to escape the attentions of fellow inmates, like a tattooed Klansman and his friends in the Aryan Brotherhood; what constitutes a prison car and who's allowed to ride in yours; how to bend and break the rules, whether you're a prisoner or an officer. And throughout his sentence, the senator tracked the greatest crime of all: the deliberate waste of untapped human potential. Smith saw the power of millions of inmates harnessed as a source of renewable energy for America's prison-industrial complex, a system that aims to build better criminals instead of better citizens. In Mr. Smith Goes to Prison, he traces the cracks in America's prison walls, exposing the shortcomings of a racially based cycle of poverty and crime. Smith blends a wry sense of humor with academic training, political acumen, and insights from his year on the inside. He offers practical solutions to jailbreak the nation from the financially crushing grip of its own prisons and to jump-start the rehabilitation of the millions living behind bars.
Yes!
Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life.Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the worlds most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
Why We Sleep
THE #1 SUNDAY TIMES BESTSELLER TLS, OBSERVER, SUNDAY TIMES, FT, GUARDIAN, DAILY MAIL AND EVENING STANDARD BOOKS OF THE YEAR 2017 Penguin presents the audiobook edition of Why We Sleep by Matthew Walker, read by John Sackville. Includes a bonus PDF of graphs and diagrams. Sleep is one of the most important aspects of our life, health and longevity and yet it is increasingly neglected in twenty-first-century society, with devastating consequences: every major disease in the developed world – Alzheimers, cancer, obesity, diabetes – has very strong causal links to deficient sleep. Until very recently, science had no answer to the question of why we sleep, or what good it served, or why its absence is so damaging to our health. Compared to the other basic drives in life – eating, drinking, and reproducing – the purpose of sleep remained elusive. Now, in this book, the first of its kind written by a scientific expert, Professor Matthew Walker explores twenty years of cutting-edge research to solve the mystery of why sleep matters. Looking at creatures from across the animal kingdom as well as major human studies, Why We Sleep delves in to everything from what really happens during REM sleep to how caffeine and alcohol affect sleep and why our sleep patterns change across a lifetime, transforming our appreciation of the extraordinary phenomenon that safeguards our existence. Vital … a life-raft Guardian A top sleep scientist argues that sleep is more important for our health than diet or exercise The Times It had a powerful effect on me Observer I urge you all to read this book Times Higher Education
Boy
Penguin presents the audiobook edition of Boy by Roald Dahl, read by Dan Stevens. Throughout his young days at school and just afterwards, a number of things happened to Roald Dahl, which made such a tremendous impression he never forgot them. Boy is the remarkable story of Roald Dahls childhood; tales of exciting and strange things – some funny, some frightening, all true.
22 Immutable Laws of Marketing
There are laws of nature, so why shouldnt there be laws of marketing?As Al Ries and Jack Troutthe world-renowned marketing consultants and bestselling authors of Positioningnote, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldnt there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.