John Wiley & Sons Limited (prof)
Все книги издательства John Wiley & Sons Limited (prof)
Histologic Basis of Ocular Disease in Animals
Histologic Basis of Ocular Disease in Animals is a comprehensive reference covering pathology of the eye in a spectrum of animal species, including domestic animals, fish, birds, and laboratory animals. Offers a comprehensive resource on diseases and conditions of the eye and orbit in a wide range of species Covers domestic animals, fish, birds, and laboratory animals Presents more than 1200 high-quality images carefully selected to illustrate the ocular conditions covered Emphasizes unique pathological responses where necessary
Thinking about Movies. Watching, Questioning, Enjoying
A complete introduction to analyzing and enjoying a wide variety of movies, for film students and movie lovers alike Thinking About Movies: Watching, Questioning, Enjoying, Fourth Edition is a thorough overview of movie analysis designed to enlighten both students and enthusiasts, and heighten their enjoyment of films. Readers will delve into the process of thinking about movies critically and analytically, and find how doing so can greatly enhance the pleasure of watching movies. Divided roughly into two parts, the book addresses film studies within the context of the dynamics of cinema, before moving on to a broader analysis of the relationship of films to the larger social, cultural, and industrial issues informing them. This updated fourth edition includes an entirely new section devoted to a complete analysis of the film adaptation The Girl with the Dragon Tattoo, along with in-depth discussions on important films from Citizen Kane to Silence of the Lambs. The authors clearly present various methodologies for analyzing movies and illustrate them with detailed, well-illustrated examples from a range of films from cult classics to big-budget, award-winning movies. This helps viewers see new things in movies and also better understand and explain why they like some better than others. Thinking About Movies: Watching, Questioning, Enjoying, Fourth Edition is ideal for film students immersed in the study of this important, contemporary medium and art form as well as individuals who have never taken a class on cinema before. This new edition of the book also comes with a Companion Blog https://thinkingaboutmoviesblog.wordpress.com/ that the authors will update regularly with attention to films and industry developments directly related to each chapter, plus updates to readings and resources.
Wiggs's Veterinary Dentistry. Principles and Practice
Wiggs’s Veterinary Dentistry: Principles and Practice, Second Edition is a fully updated and expanded new edition of the classic comprehensive reference for veterinary dentistry. Provides current, comprehensive information on veterinary dentistry Encompasses rudimentary tenets of the field as well as advanced techniques Presents the state-of-the-art in veterinary dentistry, with all topics fully updated, revised, and expanded to reflect current knowledge Written by leading veterinary dental specialists and edited by luminaries in the field Includes more images and color throughout to support the text
Cancer Prevention and Screening. Concepts, Principles and Controversies
Cancer Prevention and Screening offers physicians and all clinical healthcare professionals a comprehensive, useful source of the latest information on cancer screening and prevention with both a global and a multidisciplinary perspective. Includes background information on epidemiology, cancer prevention, and cancer screening, for quick reference Offers the latest information for clinical application of the most recent techniques in prevention and screening of all major and many lesser cancer types Emphasises the importance of multidisciplinary teamwork in cancer screening Highlights frequent dilemmas and difficulties encountered during cancer screening Provides clear-cut clinical strategies for optimal patient education, communication, and compliance with cancer prevention techniques
Corporate Communication. An International and Management Perspective
Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.
Hospital Images. A Clinical Atlas
This gorgeous, full-color atlas and case-book presents more than sixty cases with over one hundred associated, super high-quality clinical images that a physician needs to be able to rapidly recognize and know for accurate, expedient diagnosis and treatment. The images are presented with the patient’s brief medical history, followed by the diagnosis, brief discussion of the diagnosis, and the patient’s clinical course and treatment. These miniature case studies encompass photos and descriptions of patients, supporting physical findings, X-rays, CT scans, electrocardiograms, blood smears, gross pathologic specimens, and microscopic pathology slides.
Evidence-Based Orthodontics
Evidence-Based Orthodontics, Second Edition retains important elements of the First Edition, with several new sections to improve its use as a quick and comprehensive reference. New updated edition of a landmark text that surveys the principles and practice of evidence-based orthodontics Offers practical strategies for professionals to incorporate EBO in their daily practices Presents brief summaries of the best evidence for a wide range of clinical topics Incorporates information from over 400 systematic reviews, listed by topic
Theory and Practice of Water and Wastewater Treatment
Provides an excellent balance between theory and applications in the ever-evolving field of water and wastewater treatment Completely updated and expanded, this is the most current and comprehensive textbook available for the areas of water and wastewater treatment, covering the broad spectrum of technologies used in practice today—ranging from commonly used standards to the latest state of the art innovations. The book begins with the fundamentals—applied water chemistry and applied microbiology—and then goes on to cover physical, chemical, and biological unit processes. Both theory and design concepts are developed systematically, combined in a unified way, and are fully supported by comprehensive, illustrative examples. Theory and Practice of Water and Wastewater Treatment, 2nd Edition: Addresses physical/chemical treatment, as well as biological treatment, of water and wastewater Includes a discussion of new technologies, such as membrane processes for water and wastewater treatment, fixed-film biotreatment, and advanced oxidation Provides detailed coverage of the fundamentals: basic applied water chemistry and applied microbiology Fully updates chapters on analysis and constituents in water; microbiology; and disinfection Develops theory and design concepts methodically and combines them in a cohesive manner Includes a new chapter on life cycle analysis (LCA) Theory and Practice of Water and Wastewater Treatment, 2nd Edition is an important text for undergraduate and graduate level courses in water and/or wastewater treatment in Civil, Environmental, and Chemical Engineering.
The Social Self and Everyday Life. Understanding the World Through Symbolic Interactionism
An engaging text that enables readers to understand the world through symbolic interactionism This lively and accessible book offers an introduction to sociological social psychology through the lens of symbolic interactionism. It provides students with an accessible understanding of this perspective to illuminate their worlds and deepen their knowledge of other people’s lives, as well as their own. Written by noted experts in the field, the book explores the core concepts of social psychology and examines a collection of captivating empirical studies. The book also highlights everyday life—putting the focus on the issues and concerns that are most relevant to the readers’ social context. The Social Self and Everyday Life bridges classical theories and contemporary ideas, joins abstract concepts with concrete examples, and integrates theory with empirical evidence. It covers a range of topics including the body, emotions, health and illness, the family, technology, and inequality. Best of all, it gets students involved in applying concepts in their daily lives. Demonstrates how to use students’ social worlds, experiences, and concerns to illustrate key interactionist concepts in a way that they can emulate Develops key concepts such as meaning, self, and identity throughout the text to further students’ understanding and ability to use them Introduces students to symbolic interactionism, a major theoretical and research tradition within sociology Helps to involve students in familiar experiences and issues and shows how a symbolic interactionist perspective illuminates them Combines the best features of authoritative summaries, clear definitions of key terms, with enticing empirical excerpts and attention to popular ideas Clear and inviting in its presentation, The Social Self and Everyday Life: Understanding the World Through Symbolic Interactionism is an excellent book for undergraduate students in sociology, social psychology, and social interaction.