John Wiley & Sons Limited

Все книги издательства John Wiley & Sons Limited


    Hacking Sales. The Playbook for Building a High-Velocity Sales Machine

    Max Altschuler

    Stay ahead of the sales evolution with a more efficient approach to everything Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. You’ll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find and capture your lowest-hanging fruit at the top of the funnel, build massive lead lists using ICP and TAM, utilize multiple prospecting strategies, perfect your follow-ups, nurture leads, outsource where advantageous, and much more. Build, refine, and enhance your pipeline over time, close deals faster, and use the right tools for the job—this book is your roadmap to fast and efficient revenue growth. Without a reliable process, you’re disjointed, disorganized, and ultimately, underperforming. Whether you’re building a sales process from scratch or looking to become your company’s rock star, this book shows you how to make it happen. Identify your Ideal Customer and your Total Addressable Market Build massive lead lists and properly target your campaigns Learn effective hacks for messaging and social media outreach Overcome customer objections before they happen The economy is evolving, the customer is evolving, and sales itself is evolving. Forty percent of the Fortune 500 from the year 2000 were absent from the Fortune 500 in the year 2015, precisely because they failed to evolve. Today’s sales environment is very much a “keep up or get left behind” paradigm, but you need to do better to excel. Hacking Sales shows you how to get ahead of everyone else with focused effort and the most effective approach to modern sales.

    Statistical Analysis with Excel For Dummies

    Joseph Schmuller

    There's nothing random about it—this is the book on statistical analysis with Excel Stunned by statistics? Exhausted by Excel? Relax! Statistical Analysis with Excel For Dummies, 4th Edition shows you how to use the world's most popular spreadsheet program to crunch numbers and interpret statistics—even if you've never taken a statistics or advanced math course. In no time, you'll learn to use Excel to create and translate statistics in everyday life, understand common statistical terms, and improve your classroom or professional skills. Statistics has a reputation for being a challenging, math-intensive pursuit—but it doesn't have to make your palms sweat. Using a minimum of equations and assuming no prior knowledge of statistics or Excel, this hands-on guide cuts through the jargon and shows you how to make sense of formulas and functions, charts and PivotTables, samples and normal distributions, probabilities and related distributions, trends and correlations, and much more. Use Excel's tools to analyze and understand data Apply statistical analysis to predict trends and make decisions Interpret sales figures, gambling odds, and sports stats Develop a grading curve or medical correlations Forget the mumbo jumbo! This guide shows you that statistical analysis with Excel can be easy, fun, and useful!

    1,001 Praxis Core Practice Questions For Dummies with Online Practice

    Chan Cleveland

    1,001 opportunities to hone your Praxis test-taking skills So, you're an aspiring teacher with your sights set on educating students. Good for you! Teaching is a noble profession, and it's quite a competitive one too. Each year, over 600,000 prospective educators take the Praxis exams—but not all of them will come out of these standardized tests with their certifications in tow. If you're wondering how you can up the ante and ensure you gain the credentials to score that coveted spot at the front of the classroom, the answer is a practice question away! 1,001 Praxis Core Practice Questions For Dummies goes beyond the instruction offered in typical study guides, offering more than a thousand practice opportunities for you to test and assess your understanding of what you can expect to encounter on the actual exam. Complemented with detailed, step-by-step solutions, each practice Praxis Core question gives you a leg up on the competition to earn your hard-earned position as the future's next great educator! Increase your chances of scoring higher on the Praxis Core exam Test your skills with practice problems for every question type Access practice problems online, from easy to hard Track your progress, pinpoint your strengths, and work through your weaknesses Practice your way to Praxis test-taking perfection! Free one-year access to all 1,001 practice questions online.

    Autodesk Revit 2017 for Architecture. No Experience Required

    Eric Wing

    The only Revit tutorial guide based on a real project workflow Autodesk Revit Architecture No Experience Required is the ultimate real-world guide for mastering this increasingly prevalent BIM software package. Using a continuous, step-by-step tutorial, this book walks you through all project phases as you learn the basics of Revit by designing, documenting, and presenting a four-story office building. You'll begin by learning your way around the interface and conventions, then jump right into design by placing walls, doors, and windows. Next you'll work with grids, beams, foundations, dimensions, and text as you build floors layer by layer, join walls, create ceilings and roofs, and place stairs, ramps, and railings. The instruction covers construction documentation, advanced detailing, and families, as well as site considerations including grading and top surface features to provide a well-rounded, real-world Revit skill set. The companion website features downloadable 'before and after' tutorial files that allow you to jump in at any point and compare your work to the pros. The shift from 2D drafting to 3D building information modeling has made Revit a must-have skill for an increasing number of design, engineering, and construction professionals. This book is designed to teach you the basics quickly, using a real-world workflow, process, and pacing. Get acquainted with the Revit interface, then immediately start building Learn to place structural components, text, dimensions, and more Understand views, grids, editing, importing, exporting, and work sharing Generate construction documentation including schedules and material takeoffs This simple yet engaging tutorial brings together all of the major skills a Revit user needs to know to complete real workplace projects. Whether read from beginning to end as a comprehensive lesson, or used as 'dip-in' reference for unfamiliar tasks, Autodesk Revit Architecture No Experience Required provides invaluable practical BIM instruction for every phase of a project.

    Preventing Fraud and Mismanagement in Government. Systems and Structures

    Jonathan Peters R.

    Dig to the root of public fraud with deep exploration of theory, standards, and norms Preventing Fraud and Mismanagement in Government identifies common themes in public fraud and corruption, describes the forces that drive them, and provides an objective standard of good practices with no political bent. From Bridgegate to Iran-Contra, this book walks through the massive scandals that resulted from public mismanagement and fraud to illustrate how deeply-entrenched, entity-specific norms can differ from actual best practices. The discussion includes the theoretical underpinnings of public fraud, and how intense corporate culture and limited exposure to outside practice standards can lead to routine deviation from normal behavior and moral standards. You'll find a compendium of practices that illustrate actual norms, allowing you to compare your own agency's culture and operations to standard practice, and contrast the motivations for fraud in the public and private sectors. Public agencies and governmental entities are generally driven by a pubic benefit or goal, but are widely varied in the ability and desire to deliver value while retaining best practices. This book explicitly explores the common patterns of agency practices and cultural norms, and describes how they can easily cross over into illegal acts. Understand why fraud exists in the public sector Discover how your agency's mindset diverges from the norm Review cases where agency practices diverged from best financial practices Learn good practices in an objective, nonpolitical context The government/public sector provides some of the most basic services that are critical to a functioning society. Lacking a profit motive, these agencies nonetheless show a pattern of fraud and borderline behavior that could be mitigated with the adoption of standards and best practices. Preventing Fraud and Mismanagement in Government shares a canon of knowledge related to public operations and fraud, providing deep insight into the causes, solutions, and prevention.

    Clash of the Generations. Managing the New Workplace Reality

    Valerie Grubb M.

    Case studies and strategies for more effective multi-generational management Clash of the Generations explores this new and increasingly common workplace phenomenon, and provides strategies to help managers navigate this ever more complex maze. Traditionally, older workers would retire and make room for the next generation; instead, Baby Boomers are now prolonging their time in the workplace, yet the successive generations are still coming in. Senior leaders are now left to manage a blended workplace comprised of up to four generations—each with their own ideas of work ethic, work/life balance, long-term career goals, and much more. Management is challenging at the best of times, but the new prevalence of generation gaps—sometimes even layered—add an entirely new dimension to an already complex responsibility. This book presents case studies and interviews with representatives of companies with age-diverse workforces, detailing innovative strategies for smoothing out the bumps and helping everyone work together. Managers have long wished that their positions came with an instruction manual, and this book delivers with a host of effective inter-generational management strategies illustrated by real-world companies. Manage the multi-generation workplace more effectively Navigate the generational culture clash Adopt proven strategies for helping everyone get along Promote a more positive culture amidst clashing expectations Every generation in the workplace has value, each has their own strengths, their own weaknesses, and their own unique talents. Each is indispensable, and when they come together as a synergistic force, they can be unstoppable. Effective management means bringing out the best in your workforce, and the strategies presented in Clash of the Generations help you streamline your varied workforce into a team more valuable than the sum of its parts.

    The Agile Pocket Guide. A Quick Start to Making Your Business Agile Using Scrum and Beyond

    Peter Saddington

    The Agile Pocket Guide explains how to develop products, services, and software quickly and efficiently, without losing the main components of the framework so effective in streamlining the creating of these products and for making positive change within a company. It includes The basic tennets of the Scrum framework How to apply the processes and steps required to become agile The dynamics of a successful agile environment The very basics of Scrum and how to employ them quickly Practical questions to ask the Team Leader as well as the Team How to build an environment of communication and collaboration for the entire organization

    J.K. Lasser's Your Income Tax 2018. For Preparing Your 2017 Tax Return

    J.K. Institute Lasser

    The nation's most trusted tax guide, updated for your 2017 returns J.K. Lasser's Your Income Tax 2018 is the nation's most trusted tax guide, updated to help you prepare your 2017 return. Step-by-step expert guidance walks you through the forms, calculations, and deadlines to help you file your taxes without the headaches. New changes including tax laws, IRS rulings, court decisions, and more are explained in plain English, backed by examples of how they apply to individual taxpayers like yourself. Explore your options in terms of deductions, income shelters, and planning strategies to maximize your savings and keep more of your money—without wading through volumes of dense tax code. This comprehensive yet accessible guide is your handbook for making your tax filing for 2017 easier than you thought possible. Tax time does not have to be a source of stress and anxiety. With the experts at J.K. Lasser by your side, you can file correctly and on time while paying less than you thought; this book shows you everything you need to know, and gives you the answers you need right at your fingertips. Learn how the latest changes from the IRS affect your return Get trusted advice for maximizing deductions and sheltering income Navigate the many IRS forms with step-by-step guidance Start planning now to streamline next year's filing Keeping up with ever-changing tax laws is a full-time job, decoding incomprehensible IRS forms can be an exercise in frustration, and searching for the answers you need can often leave you with more questions. Americans have been turning to J.K. Lasser for over 75 years to find trusted guidance on critical tax issues. J.K. Lasser's Your Income Tax 2018 is this year's essential guide to taking the stress out of tax time.

    Joan Garry's Guide to Nonprofit Leadership. Because Nonprofits Are Messy

    Joan Garry

    Nonprofit leadership is messy Nonprofits leaders are optimistic by nature. They believe with time, energy, smarts, strategy and sheer will, they can change the world. But as staff or board leader, you know nonprofits present unique challenges. Too many cooks, not enough money, an abundance of passion. It’s enough to make you feel overwhelmed and alone. The people you help need you to be successful. But there are so many obstacles: a micromanaging board that doesn’t understand its true role; insufficient fundraising and donors who make unreasonable demands; unclear and inconsistent messaging and marketing; a leader who’s a star in her sector but a difficult boss… And yet, many nonprofits do thrive. Joan Garry’s Guide to Nonprofit Leadership will show you how to do just that. Funny, honest, intensely actionable, and based on her decades of experience, this is the book Joan Garry wishes she had when she led GLAAD out of a financial crisis in 1997. Joan will teach you how to: Build a powerhouse board Create an impressive and sustainable fundraising program Become seen as a ‘workplace of choice’ Be a compelling public face of your nonprofit This book will renew your passion for your mission and organization, and help you make a bigger difference in the world.

    CCSP (ISC)2 Certified Cloud Security Professional Official Study Guide

    Ben Malisow

    The only official study guide for the new CCSP exam CCSP (ISC)2 Certified Cloud Security Professional Official Study Guide is your ultimate resource for the CCSP exam. As the only official study guide reviewed and endorsed by (ISC)2, this guide helps you prepare faster and smarter with the Sybex study tools that include pre-test assessments that show you what you know, and areas you need further review. Objective maps, exercises, and chapter review questions help you gauge your progress along the way, and the Sybex interactive online learning environment includes access to a PDF glossary, hundreds of flashcards, and two complete practice exams. Covering all CCSP domains, this book walks you through Architectural Concepts and Design Requirements, Cloud Data Security, Cloud Platform and Infrastructure Security, Cloud Application Security, Operations, and Legal and Compliance with real-world scenarios to help you apply your skills along the way. The CCSP is the latest credential from (ISC)2 and the Cloud Security Alliance, designed to show employers that you have what it takes to keep their organization safe in the cloud. Learn the skills you need to be confident on exam day and beyond. Review 100% of all CCSP exam objectives Practice applying essential concepts and skills Access the industry-leading online study tool set Test your knowledge with bonus practice exams and more As organizations become increasingly reliant on cloud-based IT, the threat to data security looms larger. Employers are seeking qualified professionals with a proven cloud security skillset, and the CCSP credential brings your resume to the top of the pile. CCSP (ISC)2 Certified Cloud Security Professional Official Study Guide gives you the tools and information you need to earn that certification, and apply your skills in a real-world setting.