John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedCritical Selling. How Top Performers Accelerate the Sales Process and Close More Deals
Master these top-performing sales skills to dominate the marketplace Critical Selling is a dynamic and powerful guide for transforming your sales approach and outperforming your competition. This book is based on Janek Performance Group's, an award winning sales performance company, most popular sales training program, Critical Selling®. Let authors Justin Zappulla and Nick Kane, Managing Partners at Janek, lead you through their flagship sales training methodology to provide you with the strategies, skills and best practices you need to accelerate the sales process and close more deals. From the initial contact to closing the deal, this book details the winning strategies and skills that have supercharged the sales force of program alumni like OptumHealth, Santander Bank, Daimler Trucks, California Casualty, and many more. Concrete, actionable steps show you how to plan a productive sales call, identify customer needs, differentiate yourself from the competition, and wrap up the sale. You'll also learn proven techniques for building rapport, overcoming objections, dealing with price pressures, and handling the million little things that can derail an otherwise positive sales interaction. Sales are the lifeblood of your company. Are they meeting your expectations? What if you could exceed projected sales figures and blow your competition out of the water? This book provides the research-based framework to ignite your sales team and excite your customer base, for sustainable success in today's market. Let Critical Selling® show you how to: Connect with customers on a deeper level to build trust Present a persuasive and value-based solution tailored to your customer’s needs Handle pricing pressure, doubt, and objections with confidence Utilize proven methodologies that help you close the sale Sales is about so much more than exchanging goods or services for cash. It's about relationships, it's about outperforming the competition, it's about demonstrating real value, and it's about understanding and solving people's problems. Critical Selling shows you how to bring it all together, using proven techniques based on real sales performance research.
Starting a Business All-In-One For Dummies
All the practical advice you need for starting a business Starting a business? Don't sweat it! Reflecting today's unique opportunities and challenges, Starting a Business All-In-One For Dummies is packed with everything you need to manage your personal and business risks and successfully navigate your first year in business. Written in plain English and packed with simple, step-by-step instructions, it shows you how to start up your dream business from scratch, write a winning business plan, secure financing, manage your risks successfully, navigate your first year of operation, and much more! The information inside is amassed from 11 bestselling For Dummies books, covering everything from franchising and home-based businesses to bookkeeping, accounting, branding, and marketing. If you're a go-getter looking for a way to launch a great idea and be your own boss, Starting a Business All-In-One For Dummies prepares you to beat the odds and become successful in your sector. Covers proven strategies on successfully branding and marketing your business Includes step-by-step guidance on keeping on top of the books Provides coverage of employee engagement and motivating employees Offers helpful hints for overcoming obstacles in starting a business Whether you're an aspiring entrepreneur or an expert looking to innovate, Starting a Business All-In-One For Dummies is the only reference you'll need to start a business from the ground up.
GED Mathematical Reasoning Test For Dummies
Gear up to crush the GED Mathematical Test Does the thought of taking the GED Mathematical Reasoning Test make you weak? Fear not! With the help of GED Mathematical Reasoning Test For Dummies, you'll get up to speed on the new structure and computer-based format of the GED and gain the confidence and know-how to make the Mathematical Reasoning Test your minion. Packed with helpful guidance and instruction, this hands-on test-prep guide covers the concepts covered on the GED Mathematical Reasoning Test and gives you ample practice opportunities to assess your understanding of number operations/number sense, measurement and geometry, data, statistics, and probability, and algebra, functions, and patterns. Now a grueling 115 minutes long, the new Mathematical Reasoning section of the GED includes multiple choice, fill-in-the-blank, hot-spot, drop-down, and drag-and-drop questions—which can prove to be quite intimidating for the uninitiated. Luckily, this fun and accessible guide breaks down each section of the exam and the types of questions you'll encounter into easily digestible parts, making everything you'll come across on exam day feel like a breeze! Inside, you'll find methods to sharpen your math skills, tips on how to approach GED Mathematical Reasoning question types and formats, practice questions and study exercises, and a full-length practice test to help you pinpoint where you need more study help. Presents reviews of the GED Mathematical Reasoning test question types and basic computer skills Offers practice questions assessing work-place related and academic-based math skills Includes one full-length GED Mathematical Reasoning practice test Provides scoring guidelines and detailed answer explanations Even if math has always made you mad, GED Mathematical Reasoning Test For Dummies makes it easy to pass this crucial exam and obtain your hard-earned graduate equivalency diploma.
Guitar Rhythm and Technique For Dummies
Improve your guitar-playing rhythm, feel, and timing If you want to improve your timing, sharpen your technique, or get inspired by new ideas, Guitar Rhythm & Technique For Dummies breaks down the basics of reading, counting, strumming, and picking rhythms on guitar to make you an ace on the axe in no time. With the help of this friendly guide, you'll learn to play examples of eighth and sixteenth note rhythms—including common strum patterns heard in popular music—to improve your guitar rhythm, feel, and timing. Plus, access to audio downloads and online video lessons complement the coverage presented in the book, giving you the option of supplementing your reading with additional visual and audio learning. There's no denying that guitar is one of the coolest musical instruments on the planet. Okay, perhaps undeniably the coolest. Whether you bow at the feet of Chuck Berry, Keith Richards, the Edge, or Eddie Van Halen, they all have one thing in common: they make it look incredibly, naturally easy! However, anyone who's actually picked up a guitar knows that mastering rhythm and technique is something that takes a lot of practice—not to mention good coaching. Luckily, Guitar Rhythm & Technique For Dummies makes your aspirations to play guitar like the pros attainable with loads of helpful step-by-step instruction on everything from mastering hammer-ons, pull-offs, and slides to perfecting your picking—and beyond. Covers strum patterns, articulations, picking techniques, and more Showcases musical styles such as pop, rock, blues, folk, and funk Includes techniques for playing with both your right and left hand Provides access to online audio tracks and video instruction so you can master the concepts and techniques presented in the book Whether you're new to guitar or an advanced player looking to improve your musical timing and skills, Guitar Rhythm & Technique For Dummies quickly gets you in the groove before the rhythm gets you.
The Heston Model and Its Extensions in VBA
Practical options pricing for better-informed investment decisions. The Heston Model and Its Extensions in VBA is the definitive guide to options pricing using two of the derivatives industry's most powerful modeling tools—the Heston model, and VBA. Light on theory, this extremely useful reference focuses on implementation, and can help investors more efficiently—and accurately—exploit market information to better inform investment decisions. Coverage includes a description of the Heston model, with specific emphasis on equity options pricing and variance modeling, The book focuses not only on the original Heston model, but also on the many enhancements and refinements that have been applied to the model, including methods that use the Fourier transform, numerical integration schemes, simulation, methods for pricing American options, and much more. The companion website offers pricing code in VBA that resides in an extensive set of Excel spreadsheets. The Heston model is the derivatives industry's most popular stochastic volatility model for pricing equity derivatives. This book provides complete guidance toward the successful implementation of this valuable model using the industry's ubiquitous financial modeling software, giving users the understanding—and VBA code—they need to produce option prices that are more accurate, and volatility surfaces that more closely reflect market conditions. Derivatives pricing is often the hinge on which profit is made or lost in financial institutions, making accuracy of utmost importance. This book will help risk managers, traders, portfolio managers, quants, academics and other professionals better understand the Heston model and its extensions, in a writing style that is clear, concise, transparent and easy to understand. For better pricing accuracy, The Heston Model and Its Extensions in VBA is a crucial resource for producing more accurate model outputs such as prices, hedge ratios, volatilities, and graphs.
Enough Bull. How to Retire Well without the Stock Market, Mutual Funds, or Even an Investment Advisor
Stop risking everything to make your investment advisor rich The stock market crash of 2008 proved one thing: traditional retirement planning advice simply doesn't work. The risks are too enormous. Trusting the stock market is like gambling with your family's future. But how do you plan for retirement without risking everything? Enough Bull shows you how, with an easy-to-understand, simple-to-apply strategy for a better retirement. Enough Bull overturns the conventional wisdom about retirement planning, and offers the simple secrets to securing a comfortable retirement. In an accessible and straightforward style, this practical guide explains how it's possible to save for retirement starting later in life, retire comfortably on less money, and incur less risk. Updated to apply to both the U.S. and Canada, this new second edition offers a message of hope for average, cash-strapped baby boomers by detailing a step-by-step plan for avoiding all the traps, doing the exact opposite of what the major financial institutions recommend, and still coming out further ahead. Invest only in safe investments that will never decline Get out of the stock market and mutual funds forever Why waiting to save for retirement may beat starting early Elect to receive the CPP pension at exactly the right age Avoid the common scams that lead to financial disaster More than ever before, retirees are frightened and stressed out about finances. There never seems to be enough to pay current bills, let alone save thousands in RRSPs and 401Ks, yet the large financial institutions bombard us with fearful messages of destitution unless we maximize our contributions. The truth is this makes them rich, and you poor. Cut through the noise, stop taking the bait, and discover how you can have a comfortable future without sacrificing the present. Enough Bull provides the plan, you just need to act.
Medical Billing and Coding For Dummies
Your complete guide to a career in medical billing and coding, updated with the latest changes in the ICD-10 and PPS This fully updated second edition of Medical Billing & Coding For Dummies provides readers with a complete overview of what to expect and how to succeed in a career in medical billing and coding. With healthcare providers moving more rapidly to electronic record systems, data accuracy and efficient data processing is more important than ever. Medical Billing & Coding For Dummies gives you everything you need to know to get started in medical billing and coding. This updated resource includes details on the most current industry changes in ICD-10 (10th revision of the International Statistical Classification of Diseases and Related Health Problems) and PPS (Prospective Payment Systems), expanded coverage on the differences between EHRs and MHRs, the latest certification requirements and standard industry practices, and updated tips and advice for dealing with government agencies and insurance companies. Prepare for a successful career in medical billing and coding Get the latest updates on changes in the ICD-10 and PPS Understand how the industry is changing and learn how to stay ahead of the curve Learn about flexible employment options in this rapidly growing industry Medical Billing & Coding For Dummies, 2nd Edition provides aspiring professionals with detailed information and advice on what to expect in a billing and coding career, ways to find a training program, certification options, and ways to stay competitive in the field.
Copy, Copy, Copy. How to Do Smarter Marketing by Using Other People's Ideas
THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways. But rather than this endless search for a brilliant and novel solution, why don't you just copy something that’s worked before? Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and shows that it can help us to rethink how we go about solving problems. By understanding what other people are doing and the choices they make, we can develop strategies to solve the challenges that we face inside and outside the organization. Based on extensive research and proven examples, Copy, Copy, Copy provides over 50 strategies that you can use right away to copy, borrow or steal as the basis for better ideas – faster. If it’s good enough for Elvis, Newton, Shakespeare, The British Olympic Cycling Team and Great Ormond Street Hospital, isn’t it good enough for you? ‘This delightful book argues convincingly that transferring ideas usually produces greater value than cooking them up from scratch. And then shows you how.’ – Rory Sutherland, Vice Chairman, Ogilvy London and the Spectator Magazine’s Wikiman ‘Yet another entertaining handbook from the acclaimed Herdmeister for anyone involved in marketing, behavioural change and understanding why we all make the choices we make. Earls convincingly disrupts convention about what is innovation – though «praxis». This is jammed with great case studies and 52 actionable strategies.’ – Stephen Maher, Chairman, The Marketing Society and CEO, MBA ‘Yet again this leading British business thinker has got us to see the world we inhabit today in fresh and mind-altering ways. A book which marries theory and practice better than the vast majority out there. Most of all his message of copying one’s way to greatness is entertaining, counter-intuitive and fun.’ – David Abraham, CEO Channel 4 PLC
Anatomy and Physiology Workbook For Dummies
Hundreds of practice problems to help you ace anatomy and physiology Are you flummoxed by phalanges, stymied by the scapula, or perplexed by pulmonary capillaries? Look no further. Topic by topic and problem to problem, Anatomy & Physiology Workbook For Dummies, 2nd Edition offers hundreds of practice problems, memorization tricks, and study tips to help you score higher in your anatomy and physiology course. With this handy guide you'll be identifying bones, muscles, and tissues like a pro in no time. You can pick and choose the chapters and types of problems that challenge you the most, or you can work from cover to cover to get a complete review of the subject. With plenty of practice problems on everything from cells and tissues to skin and specific muscle groups, Anatomy & Physiology Workbook For Dummies, 2nd Edition includes everything you need to truly understand the subject matter and score higher. Employ memorization strategies for maximum content retention Review key anatomy and physiology concepts Get complete answer explanations for all questions Follow along with a resource that tracks to a typical anatomy and physiology course From skeleton to skin, Anatomy & Physiology Workbook For Dummies, 2nd Edition is packed with practice anatomy and physiology problems that will have you mastering the subject in no time!
ASVAB AFQT For Dummies. With Online Practice Tests
Score higher on the ASVAB AFQT Having a stable and well-paying career in the military can change your life for the better—and this book makes it easier than ever to pass the ASVAB AFQT so you can serve your country and set your future up for success. Inside, you’ll find all the guidance and instruction you need to practice your way through the Math Knowledge, Paragraph Comprehension, Word Knowledge, and Arithmetic Reasoning sections of the exam so nothing comes as a surprise on test day. Plus, you get a one-year subscription to the online companion, where you can take additional full-length practice tests and focus your study where you need it the most. Updated guidelines and tools to analyze test scores and understand how to master these critical sections of the exam Advice and tips for becoming more confident with vocabulary, word knowledge, and reading comprehension skills A review of math basics, including algebra and geometry instruction Four full-length practice exams with complete explanations and answers to track your progress Your future in the military awaits! Get there faster and more confidently with ASVAB AFQT For Dummies!