John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedDirect Selling For Dummies
Become a direct sales success story with this insider guide to making it big Direct Selling For Dummies is the perfect resource for anyone involved or interested in direct sales. Written by a 35-year veteran of this booming industry, this useful guide teaches you everything you need to know to achieve and maintain lasting success. You'll learn the insider tips that only the pros know, and how to structure your business, your time, and your customer relationships to optimize sales and achieve your goals. Compare party plans, multi-level marketing, and hybrid models to see where your talents fit best, and discover the most effective ways to promote your products and get people interested. You'll leverage social media as one of the most powerful tools in modern sales, and gain new ideas for recruiting, booking, and time management. With clear guidance and a fun, friendly style, this book gives you the strategies you need to be a direct sales success. The direct sales industry is going strong, with more participants now than any time in the past, yet with less face-to-face engagement. Businesses are operating online, people are shopping online, and more people are recruiting through platforms like social media. If you hope to be a direct sales success, now is the time to get up to speed on what that means today. This book shows you everything you need to know, and gives you the tools you need to put your ideas into action. Choose the right direct sales model Secure bookings and manage your time Recruit and drive interest in the product and company Harness the power of social media to make sales Direct sales can be your ticket to independence. Stop punching the clock and become your own boss – and watch your income grow. With Direct Selling For Dummies, you'll have the skills and information you need to be a success.
Employer Branding For Dummies
Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need. Perfect your recruitment marketing Develop a compelling employer value proposition (EVP) Demonstrate your employer brand ROI Face it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today.
Mindful Leadership For Dummies
The easy way to become a more mindful leader Want to become a more mindful leader? With Mindful Leadership For Dummies, you'll find accessible and authoritative guidance for cultivating focus, clarity, and creativity from within your colleagues. Packed full of useful tips, this friendly how-to guide will help you incorporate mindfulness in your leadership style to manage and reap the benefits of a more attentive working life—all while nurturing compassion in the service of others. You'll discover how mindfulness can help improve decision-making and communication skills, manage modern workday challenges, and so much more. Mindful leadership is currently a high-trending topic in the self-help/business world, making headlines in such prominent publications as Forbes, Time magazine and The Guardian, and even earning a dedicated blog on Huffington Post. And all for good reason—the benefits of practicing mindfulness in the workplace are far-reaching, and as we begin to uncover more research that supports its effectiveness, it's no wonder business leaders are jumping aboard this positive bandwagon. Includes tips on incorporating mindfulness into your leadership style Shows you how mindfulness can help develop and deepen your leadership qualities Explains how mindfulness enhances productivity and minimizes the effects of stress in the workplace Outlines how adding mindfulness to your leadership approach will enable you to make positive choices that support your well-being If you're a businessperson looking to add mindfulness to your leadership tool belt, Mindful Leadership For Dummies has everything you need to get started today.
Professional Visual Studio 2015
In-depth coverage of the major Visual Studio 2015 revamp Professional Visual Studio 2015 is the leading pro's guide to new and upgraded features of Microsoft Visual Studio. With a unique IDE-centric approach and deep dive into the software's many nooks and crannies, this book will bring you up to speed quickly on everything Visual Studio 2015 has to offer. Whether you're new to Visual Studio or just upgrading, you'll appreciate in-depth, professional explanation of updates, features, and support. Visual Studio 2015 is packed with improvements that increase productivity, and this book walks you through each one in succession to help you smooth your workflow and get more accomplished. From customization and the interface to code snippets and debugging, the Visual Studio upgrade expands your options – and this book is your fast-track guide to getting on board quickly. The Visual Studios 2015 release fixes a number of issues that deterred many professionals from adopting VS 2013. Old products have been retooled, and new features are aimed at productivity enhancement and fixes to UI. Fully aligned with VS 2015, this guide walks you through the changes and helps you incorporate helpful new features into the way you work. Discover new options for themes, displays, and settings Learn the new workflow and shortcuts to ASP.NET code Master improved debugging and unit testing support capabilities Exploit changes to Windows STORE apps, phone apps, Azure, and SharePoint
C# 24-Hour Trainer
Quickly learn to program in C# programming with this unique book and video package C# 24-Hour Trainer, 2nd Edition is your quick and easy guide to programming in C#, even if you have no programming experience at all. Updated to align with the latest C# standard, this book is your comprehensive beginner's guide, with each lesson supplemented by a video, for over ten hours of video training. Each chapter focuses on a specific concept or technique, with detailed, easy-to-follow explanation followed by a hands-on exercise. The goals of each exercise are outlined in advance to help you understand what you're working toward, and step-by-step instructions walk you through the operation from start to finish. Complex areas are clarified with specifically highlighted pointers that head off confusion, and additional exercises are provided so you can practice your new skills. Full instructor ancillaries are included to make this guide classroom ready, and the author's own website offers ongoing support. C# has become one of the most popular programming languages in the world, with millions of lines of code used in businesses and applications of all types and sizes. This book helps you dive right in so you can start programming right away. Start right in with the latest C# standard Learn at your own pace, with hands-on practice Clear up confusion and work around common obstacles Build your own Windows, .NET, and mobile applications C# has become a increasingly popular and in-demand programming skillsets. If you've decided to learn C#, this 24-Hour Trainer is your ultimate guide.
Ruby For Kids For Dummies
The fun way to introduce coding with Ruby to kids If you don't have the chance to take coding classes at school or in camp—or if you just want to learn on your own—Ruby For Kids gears you up to expand your technology skills and learn this popular programming language. Written in a way that's easy to follow—and keeping the super tech-heavy stuff to a minimum—it quickly and easily shows you how to use Ruby to create web and mobile applications with no experience required. Ruby is considered one of the best and simplest languages to start with when you're learning coding. This fun and friendly guide makes it even easier. Broken down into simple projects designed to appeal to younger programmers, Ruby For Kids gets you up and running with core coding concepts in no time. Before you know it, you'll be tackling hands-on projects, enjoying the support of a vibrant community, and feeling a sense of accomplishment as you complete projects. Navigate the basics of coding with the Ruby language Use Ruby to create your own applications and games Find help from other Ruby users Offers tips for parents and teachers helping kids learn Ruby So what are you waiting for? Ruby For Kids has everything you need to get in on one of the most popular topics around!
Apple Watch For Dummies
Your all-encompassing guide to the Apple Watch Are you an Apple Watch enthusiast and want to master all of its features to impress friends and intimidate enemies? Or perhaps you're a less-than-tech-savvy newcomer to the «wearable» craze and want to get the most out of it? In Apple Watch For Dummies, you'll discover how this incredible device does way more than simply tell time. Through hands-on, easy-to-follow instruction, you'll find out how to send and receive text messages and emails, use Siri, find movie times, access your favorite apps and get directions]. Plus, you'll get a handle on the all-new hardware, change the watch face to suit your mood and needs, use the innovative interface—including the exciting Digital Crown feature—to zoom and scroll, and move into fitness tracking with your Apple Watch—and be amazed as it helps you set and maintain reachable fitness goals. Apple Watch is a game changer. Is it a communication device? A timepiece? An exercise companion and tracker? Yes, it's all that and more! Written by veteran tech guru Marc Saltzman, this friendly guide helps you wrap your mind around Apple Watch, even as it wraps around your wrist. In no time, you'll be using it to stay in touch with friends and family, navigate your way around unfamiliar places, stay fit, and so much more! Covers Apple Watch, Apple Watch Sport, and Apple Watch Edition Offers step-by-step details on using Apple Watch to send and receive texts and emails Walks you through using the Digital Crown feature, along with touchscreen and voice commands Shows you how to use Apple Watch to track your fitness—and even share your heartbeat with another Apple Watch user If you're a new to the Apple Watch—or an old hand (or wrist, as it were) looking to push it to its limits—Apple Watch For Dummies helps you get the most out of this cool technology.
Classical Music For Dummies
Haydn, Tchaikovsky, and Brahms, oh, my! The beginner's guide to classical music Classical Music For Dummies is a friendly, funny, easy-to-understand guide to composers, instruments, orchestras, concerts, recordings, and more. Classical music is widely considered one of the pinnacles of human achievement, and this informative guide will shows you just how beautiful and rewarding it can be. You'll learn how Bach is different from Beethoven, how Mozart is different still, and why not all «classical» music is actually Classical if it's really Baroque or Romantic. You'll be introduced to the composers and their work, and discover the groundbreaking pieces that shake the world every time they're played. Begin building your classical music library with the essential recordings that define orchestral, choral, and operatic beauty as you get acquainted with the orchestras and musicians that bring the composers to life. Whether you want to play classical music or just learn more about it, Classical Music For Dummies will teach you everything you need to know to get the most out of this increasingly popular genre. Distinguish flute from piccolo, violin from viola, and trumpet from trombone Learn the difference between overtures, requiems, arias, and masses Explore the composers that shaped music as we know it Discover the recordings your music library cannot be without Classical music has begun sneaking into the mainstream – if your interest has been piqued, there's never been a better time to develop an appreciation for this incredibly rich, complex, and varied body of work. Classical Music For Dummies lays the groundwork, and demonstrates just how amazing classical music can be.
Music Business For Dummies
Start your music career off right with this fun guide to the music industry Music Business For Dummies explains the ins and outs of the music industry for artists and business people just starting out. You'll learn how file-sharing, streaming, and iTunes have transformed the industry, and how to navigate your way through the new distribution models to capitalize on your work. It all begins with the right team, and this practical guide explains who you need to have on your side as you begin to grow and get more exposure. Coverage includes rehearsing, performing, recording, publishing, copyrights, royalties, and much more, giving you the information you need to start your career off smart. Music industry success has never been easy to achieve, and recent transformations and disruptions to the business side have made the whole idea even more daunting than before. This guide gives you a roadmap around the landmines, and provides expert advice for starting out on the right foot. Find the right players, agents, and business managers Make more money from your work with smart distribution Build your brand and get people talking about you Get gigs, go on tour, and keep on growing If music is your calling, you need to plan your career in a way that sets you up for success from the very beginning. Put the right people in place, get the most out of your investments, and learn how to work the crowd both virtually and in person. Music Business For Dummies is your companion on your journey to the music career you want.
Adventures in Raspberry Pi
Start programming quickly with this super-fun guide to Raspberry Pi Adventures in Raspberry Pi, 2nd Edition includes 9 cool projects that show you how to set up and start developing on your Raspberry Pi. Updated for the release of the Rev 3 board, this second edition covers all the latest features and tells you everything you need to know. Written specifically for 11-15 year-olds, this book uses the wildly successful, Raspberry Pi to explain the fundamentals of computing. You'll have a blast learning basic programming and system administration skills, beginning with the very basics of how to plug in the board and turn it on. Each project includes an instructional video so you can jump right in and start going through the lessons on your own. This hands-on book gets you up and running fast, with fun projects that let you explore. Learn how to «talk to» your Raspberry Pi Create games and stories with Scratch Program with Turtle Graphics and Python Code music and create a Raspberry Pi jukebox If you want to get started programming today, Adventures in Raspberry Pi is the ultimate hands-on guide.