John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedHess. The Last Oil Baron
A glimpse of the savvy that built a global corporation from scratch Hess: The Last Oil Baron profiles a titan of the oil industry, mapping the journey of the quintessential American dream. The story of Leon Hess follows an immigrant kosher butcher's son as he builds an oil dynasty that may never be matched. The multinational, multi-billion-dollar company began with a single second-hand delivery truck and the Rockefeller-caliber business acumen of one young man. Interviews with former employees, beneficiaries, and even his high school sweetheart provide an insider's perspective on the man behind the legacy, allowing today's aspiring entrepreneurs the opportunity to learn from one of the nation's most inspiring success stories. Leon Hess built a global empire from the ground up. Along the way, he fought in a war, did business with Muammar Qaddafi, won a Super Bowl as the owner of the Jets, was involved in Watergate, and introduced the Hess toy truck that became a holiday tradition for millions of Americans. More than just a book of business strategy, Hess tells the story of a life fascinatingly lived, and the legacy he left behind. Discover the man behind the company, the Jets football team, and the iconic toy truck Learn how the actions of Leon Hess affected the modern push toward energy independence Study the strategy that turned a single-truck operation into a major integrated company Consider the challenges Hess Corp. faces to its family legacy today, and the solutions being implemented Leon Hess' strategies and techniques can be emulated and imitated, but his entrepreneurial fire is something altogether more rare. Hess provides readers with a glimpse of the man whose unrivaled ambition changed an industry and a nation.
Liquidity Risk Management. A Practitioner's Perspective
The most up-to-date, comprehensive guide on liquidity risk management—from the professionals Written by a team of industry leaders from the Price Waterhouse Coopers Financial Services Regulatory Practice, Liquidity Risk Management is the first book of its kind to pull back the curtain on a global approach to liquidity risk management in the post-financial crisis. Now, as a number of regulatory initiatives emerge, this timely and informative book explores the real-world implications of risk management practices in today's market. Taking a clear and focused approach to the operational and financial obligations of liquidity risk management, the book builds upon a foundational knowledge of banking and capital markets and explores in-depth the key aspects of the subject, including governance, regulatory developments, analytical frameworks, reporting, strategic implications, and more. The book also addresses management practices that are particularly insightful to liquidity risk management practitioners and managers in numerous areas of banking organizations. Each chapter is authored by a Price Waterhouse Coopers partner or director who has significant, hands-on expertise Content addresses key areas of the subject, such as liquidity stress testing and information reporting Several chapters are devoted to Basel III and its implications for bank liquidity risk management and business strategy Includes a dedicated, current, and all-inclusive look at liquidity risk management Complemented with hands-on insight from the field's leading authorities on the subject, Liquidity Risk Management is essential reading for practitioners and managers within banking organizations looking for the most current information on liquidity risk management.
Wireshark for Security Professionals. Using Wireshark and the Metasploit Framework
Master Wireshark to solve real-world security problems If you don’t already use Wireshark for a wide range of information security tasks, you will after this book. Mature and powerful, Wireshark is commonly used to find root cause of challenging network issues. This book extends that power to information security professionals, complete with a downloadable, virtual lab environment. Wireshark for Security Professionals covers both offensive and defensive concepts that can be applied to essentially any InfoSec role. Whether into network security, malware analysis, intrusion detection, or penetration testing, this book demonstrates Wireshark through relevant and useful examples. Master Wireshark through both lab scenarios and exercises. Early in the book, a virtual lab environment is provided for the purpose of getting hands-on experience with Wireshark. Wireshark is combined with two popular platforms: Kali, the security-focused Linux distribution, and the Metasploit Framework, the open-source framework for security testing. Lab-based virtual systems generate network traffic for analysis, investigation and demonstration. In addition to following along with the labs you will be challenged with end-of-chapter exercises to expand on covered material. Lastly, this book explores Wireshark with Lua, the light-weight programming language. Lua allows you to extend and customize Wireshark’s features for your needs as a security professional. Lua source code is available both in the book and online. Lua code and lab source code are available online through GitHub, which the book also introduces. The book’s final two chapters greatly draw on Lua and TShark, the command-line interface of Wireshark. By the end of the book you will gain the following: Master the basics of Wireshark Explore the virtual w4sp-lab environment that mimics a real-world network Gain experience using the Debian-based Kali OS among other systems Understand the technical details behind network attacks Execute exploitation and grasp offensive and defensive activities, exploring them through Wireshark Employ Lua to extend Wireshark features and create useful scripts To sum up, the book content, labs and online material, coupled with many referenced sources of PCAP traces, together present a dynamic and robust manual for information security professionals seeking to leverage Wireshark.
AutoCAD Platform Customization. User Interface, AutoLISP, VBA, and Beyond
Take control of AutoCAD for a more efficient, streamlined workflow AutoCAD Platform Customization is the most comprehensive guide to streamlining and personalizing the AutoCAD platform. The AutoLISP and VBA programming languages open up a myriad of customization options, and this book provides expert guidance toward applying them to AutoCAD, Civil 3D, Plant 3D, and other programs based on the Autodesk AutoCAD platform. Detailed discussions backed by real-world examples and step-by-step tutorials provide user-friendly instruction, and downloadable datasets allow for hands-on learning. Through customization you can increase screen real estate, streamline workflows, and create more accurate drawings by unleashing powerful programming languages that allow the user to command the software how to work, instead of the other way around. AutoCAD customization is commonly performed by system administrators and CAD managers, but senior drafters and savvy users are increasingly taking customization into their own hands. AutoLISP and VBA are two popular and versatile tools that allow for going beyond the boundaries of normal user interface customization options, allowing users to: Enforce drawing and CAD standards, and automate repetitive tasks Customize the workspace, including tool sets, ribbon tabs and panels, and palettes Modify graphical objects, set system variables, integrate with external software, and more Manage blocks, change the interface, create dialog boxes, and communicate with Microsoft Office applications The ideal design environment puts the tools you need right at your fingertips, removes unnecessary steps, and fosters precision through good communication. Customizing, including applying AutoLISP and VBA to AutoCAD, enables all of this and much more. For the designer who needs to work smarter because it's impossible to work any harder, AutoCAD Platform Customization provides the key information, insight, and techniques that will help to increase your productivity with AutoCAD.
BioShock and Philosophy. Irrational Game, Rational Book
Considered a sign of the ‘coming of age’ of video games as an artistic medium, the award-winning BioShock franchise covers vast philosophical ground. BioShock and Philosophy: Irrational Game, Rational Book presents expert reflections by philosophers (and Bioshock connoisseurs) on this critically acclaimed and immersive fan-favorite. Reveals the philosophical questions raised through the artistic complexity, compelling characters and absorbing plots of this ground-breaking first-person shooter (FPS) Explores what BioShock teaches the gamer about gaming, and the aesthetics of video game storytelling Addresses a wide array of topics including Marxism, propaganda, human enhancement technologies, political decision-making, free will, morality, feminism, transworld individuality, and vending machines in the dystopian society of Rapture Considers visionary game developer Ken Levine’s depiction of Ayn Rand’s philosophy, as well as the theories of Aristotle, de Beauvoir, Dewey, Leibniz, Marx, Plato, and others from the Hall of Philosophical Heroes
Overworked and Overwhelmed. The Mindfulness Alternative
Leverage mindful awareness and intention to achieve better outcomes Overworked and Overwhelmed: The Mindfulness Alternative offers practical insights for the executive, manager or professional who feels like their RPM is maxed out in the red zone. By making the concepts and practices of mindfulness simple, practical and applicable, this book offers actionable hope for today's overworked and overwhelmed professional. New research shows that the smartphone equipped professional is connected to work 72 hours a week. Forty eight percent of Americans report that their stress level is up and that the number one source of stress is the job pressure of a 24/7 world. What's the alternative? Top leadership coach and educator Scott Eblin offers one in Overworked and Overwhelmed: The Mindfulness Alternative. While mindfulness is one of the «Top Ten Trends for 2014 and Beyond,» many professionals think it's just too hard to give it a try. In this book, Eblin shows that mindfulness that makes a difference doesn't require meditating like a Buddhist monk. Overworked and Overwhelmed is a handbook for more mindful work and living that offers: «Must know» mindfulness basics that today's professional needs to thrive in a 24/7 world. Inspiring examples of mindfulness in action from dozens of leaders ranging from a U.S. Coast Guard Commandant to the CEO of Hilton Worldwide. A self assessment for readers to understand how they perform at their best. Simple routines to reduce stress and sustain peak performance. A personal planning framework for creating the outcomes that matter most at home, at work and in the community. Even small increases in mindfulness can lead to big changes in productivity and quality of life for the overworked and overwhelmed professional. Overworked and Overwhelmed: The Mindfulness Alternative is a guide for doing just that.
Everybody Writes. Your Go-To Guide to Creating Ridiculously Good Content
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now… And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets – like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content – whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for «adult-onset writers»: How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. «Things Marketers Write»: The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.
Testing Python. Applying Unit Testing, TDD, BDD and Acceptance Testing
Fundamental testing methodologies applied to the popular Python language Testing Python; Applying Unit Testing, TDD, BDD and Acceptance Testing is the most comprehensive book available on testing for one of the top software programming languages in the world. Python is a natural choice for new and experienced developers, and this hands-on resource is a much needed guide to enterprise-level testing development methodologies. The book will show you why Unit Testing and TDD can lead to cleaner, more flexible programs. Unit Testing and Test-Driven Development (TDD) are increasingly must-have skills for software developers, no matter what language they work in. In enterprise settings, it's critical for developers to ensure they always have working code, and that's what makes testing methodologies so attractive. This book will teach you the most widely used testing strategies and will introduce to you to still others, covering performance testing, continuous testing, and more. Learn Unit Testing and TDD—important development methodologies that lie at the heart of Agile development Enhance your ability to work with Python to develop powerful, flexible applications with clean code Draw on the expertise of author David Sale, a leading UK developer and tech commentator Get ahead of the crowd by mastering the underappreciated world of Python testing Knowledge of software testing in Python could set you apart from Python developers using outmoded methodologies. Python is a natural fit for TDD and Testing Python is a must-read text for anyone who wants to develop expertise in Python programming.
AutoCAD Platform Customization. AutoLISP
Customize and personalize programs built on the AutoCAD platform AutoLISP is the key to unlocking the secrets of a more streamlined experience using industry leading software programs like AutoCAD, Civil 3D, Plant 3D, and more. AutoCAD Platform Customization: AutoLISP provides real-world examples that show you how to do everything from modifying graphical objects and reading and setting system variables to communicating with external programs. It also features a resources appendix and downloadable datasets and customization examples—tools that ensure swift and easy adoption. Find out how to remove unused buttons from the ribbon to gain screen space Discover how to create macros for frequently performed actions, or add your company's logo to the bottom of every drawing Learn to perform more involved customizations, like communicating with a database to validate and update information entered in drawing layers Ideal for CAD administrators, senior drafters, savvy users, and other professionals and students Through detailed discussions and tutorials that include real-world examples, this book gives you the power to enhance your program's experience and output.
The Soft Edge. Where Great Companies Find Lasting Success
What Does it Take to Get Ahead Now—And Stay There? High performance has always required shrewd strategy and superb execution. These factors remain critical, especially given today’s unprecedented business climate. But Rich Karlgaard—Forbes publisher, entrepreneur, investor, and board director—takes a surprising turn and argues that there is now a third element that’s required for competitive advantage. It fosters innovation, it accelerates strategy and execution, and it cannot be copied or bought. It is found in a perhaps surprising place—your company’s values. Karlgaard examined a variety of enduring companies and found that they have one thing in common; all have leveraged their deepest values alongside strategy and execution, allowing them to fuel growth as well as weather hard times. Karlgaard shares these stories and identifies the five key variables that make up every organization’s “soft edge”: Trust: Northwestern Mutual has built a $25 million dollar revenue juggernaut on trust, the foundation of lasting success. Learn how to create an environment that engenders trust and propels high performance. Smarts: In most technical fields your formal education quickly becomes out of date. How do you keep up? Learn how the Mayo Clinic, Stanford University women’s basketball team, and others stay on top by relentlessly pursuing an advantage through smarts. Teamwork: Since collaboration and innovation are a must in the global economy, effective teamwork is vital. Learn how global giant FedEx stays focused and how nimble Nest Labs relies on lean teams with cognitive diversity. Taste: Clever product design and integration are proxies for intelligence because they make customers feel smart. But taste goes further into deep emotional engagement. Specialized Bicycles calls it “the elusive spot between data truth and human truth.” How can you consistently make products or services that trigger these emotional touch points? Story: Companies that achieve lasting success have an enduring and emotionally appealing story. What’s your company’s story? How do you tell it your way? Gain the ability to create a powerful narrative in a world where outsiders often exercise the louder voice.