John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedThe YouTube Formula
Learn the secrets to getting dramatic results on YouTube Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue , the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage. Full of actionable advice and concrete strategies, this book teaches readers how to: Launch a channel Create life-changing content Drive rapid view and subscriber growth Build a brand and increase engagement Improve searchability Monetize content and audience Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.
Burn
Learn the fascinating story of one of America’s most successful entrepreneurs The American Dream continues to resonate with immigrants from around the world. Millions of people hope to come to the United States to build a better life for themselves and their families, often by creating and growing new ventures and companies. While not everyone succeeds, many do. Mei Xu is one of those successes. In Burn, entrepreneur and international businesswoman Mei Xu tells her story of ingenuity, determination, and luck. Spanning three decades, from 1991 when she arrived at Washington’s Dulles Airport, to today, Xu’s story is one of stunning success. She built a multi-million dollar company, met and counseled thousands of entrepreneurs and businesspeople, and even advised President of the United States Barack Obama on the topic of job creation. In Burn , you’ll learn: About the creation of Mei Xu’s international lifestyle business and the success stories of other female leaders who triumphed over adversity to achieve their dreams Why the American Dream is still within your grasp, and how to reach for it How creators like Xu think differently about innovation and how you can harness her insights to build something new and exciting for yourself Burn explains how Xu’s embrace of design-driven entrepreneurship and thoughtful manufacturing powered her growth and prosperity in a truly international company. Design leadership remains vital to a robust and global economy. Burn will inspire you to follow your vision and have an impact on the world around you. Perfect for anyone seeking an engrossing and inspirational tale of success, Burn belongs on the bookshelves of professionals and entrepreneurs everywhere.
Book Wars
This book tells the story of the turbulent decades when the book publishing industry collided with the great technological revolution of our time. From the surge of ebooks to the self-publishing explosion and the growing popularity of audiobooks, Book Wars provides a comprehensive and fine-grained account of technological disruption in one of our most important and successful creative industries. Like other sectors, publishing has been thrown into disarray by the digital revolution. The foundation on which this industry had been based for 500 years – the packaging and sale of words and images in the form of printed books – was called into question by a technological revolution that enabled symbolic content to be stored, manipulated and transmitted quickly and cheaply. Publishers and retailers found themselves facing a proliferation of new players who were offering new products and services and challenging some of their most deeply held principles and beliefs. The old industry was suddenly thrust into the limelight as bitter conflicts erupted between publishers and new entrants, including powerful new tech giants who saw the world in very different ways. The book wars had begun. While ebooks were at the heart of many of these conflicts, Thompson argues that the most fundamental consequences lie elsewhere. The print-on-paper book has proven to be a remarkably resilient cultural form, but the digital revolution has transformed the industry in other ways, spawning new players which now wield unprecedented power and giving rise to an array of new publishing forms. Most important of all, it has transformed the broader information and communication environment, creating new challenges and new opportunities for publishers as they seek to redefine their role in the digital age. This unrivalled account of the book publishing industry as it faces its greatest challenge since Gutenberg will be essential reading for anyone interested in books and their future.
A Room of One's Own
Discover Virginia Woolf's landmark essay on women’s struggle for independence and creative opportunity A Room of One's Own is one of Virginia Woolf's most influential works and widely recognized for its extraordinary contribution to the women's movement. Based on a lecture given at Girton College, Cambridge, it is one of the great feminist polemics, ranging in its themes from Jane Austen and Charlotte Brontë to the silent fate of Shakespeare's gifted (imaginary) sister, and the effects of poverty and sexual constraint on female creativity. The work was ranked by The Guardian newspaper as number 45 in the 100 World's Best Non-fiction Books. Part of the bestselling Capstone series, this collectible, hard-back edition of A Room of One’s Own includes an insightful introduction by Jessica Gildersleeve that explains the book's place in modernist literature and why it still resonates with contemporary readers. Born in 1882, Virginia Woolf was one of the most forward-thinking English writers of her time. Author of the classic novels Mrs Dalloway (1925) and To the Lighthouse (1927), she was also a prolific writer of essays, diaries, letters and biographies, and a member of the celebrated Bloomsbury Set of intellectuals and artists. Discover why A Room of One's Own is considered among the greatest and most influential works of female empowerment and creativity Learn why Woolf's classic has stood the test of time. Make this attractive, high-quality hardcover edition a permanent addition to your library Enjoy an insightful introduction by Jessica Gildersleeve, who connects the themes of the text to the concerns of today's audience Capstone Classics brings A Room of One's Own to a new generation of readers who can discover how Woolf's book broke new artistic ground and advanced the position of women writers and creatives around the world.