John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedThe International Living Guide to Retiring Overseas on a Budget. How to Live Well on $25,000 a Year
Achieve your dream of retiring abroad while on a budget The International Living Guide to Retiring Overseas on a Budget provides a detailed guide to one of the least-known but most effective retirement strategies in today's chaotic economic environment: retiring abroad. The premise is simple: Enjoy a happier, healthier, more fulfilling retirement than you could possibly afford in the U.S. or Canada by finding the right overseas retirement haven. The book reveals those affordable havens and the strategies for successfully making the move that could save your retirement. Aimed at retirees and near-retirees in the U.S. and Canada, this book's strategies apply just as well to younger people and people with families who are looking for ways to improve their quality of life while at the same time lowering their cost of living. It includes solutions for the challenges of continuing to work and earn money abroad, too. As long-time contributors to the acknowledged leader in the field, International Living, authors Suzan Haskins and Dan Prescher have at their disposal more than thirty years of International Living experience and expertise in the topic. They've been writing about living overseas for more than 12 years and have created their own broad and deep body of work, including regular blogs on the topic for Huffington Post and AARP. The authors include information and strategies that can be successfully applied by anyone regardless of their political or economic opinions. For anyone who wants a happier, healthier, more affordable life, The International Living Guide to Retiring Overseas on a Budget shows you how to enjoy the romance and excitement of living abroad on an affordable budget.
Prosperity in The Age of Decline. How to Lead Your Business and Preserve Wealth Through the Coming Business Cycles
A guide for protecting your wealth in an age of turbulent business cycles In Prosperity in the Age of Decline, Brian and Alan Beaulieu—the CEO and President of the Institute for Trend Research® (ITR)—offer an informed, meticulously-researched look at the future and the coming Great Depression. Drawing on ITR's 94.7% forecast accuracy rate, the book outlines specific, actionable strategies for capitalizing on cyclical opportunities and dodging economic danger. In this important resource, the authors reveal what it will take for individual investors and business leaders to prosper as the economy heats up prior to the predicted downturn, preserve wealth in the upcoming Great Depression, and profit on the way out of the depression. The imbalances and maladjustments have a while to play out and the authors pinpoint the investment opportunities to be had in the countdown period. The Beaulieu's examine the major economic trends at play, such as low interest rates, burgeoning government debt, and an aging population. They discuss which trends will last and what investors should do with this knowledge in order to thrive. The book also reviews the group of leading economic indicators that most consistently achieve reliable results for predicting where the economy is headed. Designed as a useful tool for investors, the book includes a working list of key trends, describes the upside potential of each trend, and explains the potential threat stemming from a particular trend. Understanding how to capitalize on these trends and knowing how to avoid the common pitfalls are the keys to creating a solid economic future for individual investors and business leaders. Contains the strategies for capitalizing on cyclical opportunities and avoiding economic dangers Offers an examination of major economic trends Includes information on the leading economic indicators that most reliably achieve results Shows how to preserve wealth and avoid the most common investing pitfalls This comprehensive resource offers guidelines for averting cyclical downturns and building on rising industry trends.
You've Got To Be Kidding!. How to Keep Your Job Without Losing Your Integrity
What to do when you're caught in the middle of an ethical dilemma at work In today's super-stressed workplace, an ethical dilemma can come at you when you least expect it. Here's how to do the right thing without losing your integrity?or your job. You've GOT To Be Kidding will help you create an ethics-based workplace that's a joy to work in. This isn't the usual top-down, executive-only manual, but an approach to workplace ethics that's as relevant and accessible to employees as it is to managers and executives. From renowned workplace educator and author of You Want Me To Do What?, this book is filled with recognizable examples ripped from today's headlines that put ethical principles in concrete terms. Filled with recognizable examples that put ethical principles in concrete terms Covers such topics as topics as loyalty, confidentiality, security, office romance, harassment, social networking at work, harassment, workplace bullying, lying for your boss, and even Internet mischief A practical manual for assessing, discussing, and resolving ethical dilemmas in the workplace With employees at all levels being held more accountable than ever before, You've GOT To Be Kidding gives businesses of all types and sizes a winning set of principles and practices to do business at the highest ethical level and serves as a guide for anyone who wants to do the right thing without losing their integrity or their job.
Real-Time Marketing and PR. How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now
Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. «Real time» means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!
Newsjacking. How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage
IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION. The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative. Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. It creates a level playing field—literally anyone can newsjack—but, that new level favors players who are observant, quick to react, and skilled at communicating. It’s a powerful tool that can be used to throw an opponent or simply draft off the news momentum to further your own ends. In Newsjacking, marketing and PR expert and bestselling author David Meerman Scott offers a quick and punchy read that prepares you to launch your business ahead of the competition and attract the attention of highly-engaged audiences by taking advantage of breaking news. Newsjacking will provide you with: Tools that you can use to monitor the news Case studies and examples that demonstrate how to strike at the right time Information on how to make your content available online for journalists to find The potential risks of newsjacking Keys to developing the real-time mindset required to succeed with the strategies presented in the book Newsjacking is powerful, but only when executed in real-time. It is about taking advantage of opportunities that pop up for a fleeting moment then disappear. In that instant, if you are clever enough to add a new dimension to the story in real-time, the news media will write about you.
The Green to Gold Business Playbook. How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function
Implement the green strategies outlined in Dan Esty's and Andrew Winston’s bestseller Green to Gold Hard-nosed business advice for gaining competitive advantage through sustainability action in buildings and operations, information technology, product design, sourcing, manufacturing, logistics and transportation, marketing, accounting, and other key business functions Whether you are a climate change skeptic or an environmentalist, sustainability issues cannot be ignored in today’s corporate world. With rising energy and natural resource costs, intensified regulations, investor pressures, and a growing demand for environmentally friendly products, sustainability is no longer an option—it’s a business imperative. Unlike many green business books, the Playbook skips the environmental ideology and deals exclusively with tools and strategies that have been shown to cut costs, reduce risks, drive revenues, and build brand identity. Builds on Dan Esty and Andrew Winston’s prizewinning Green to Gold, which has become a business classic and a staple of management training across the world. Shows in detail how each business function or department can achieve an eco-advantage over the competition Offers frameworks, checklists, and action plans applicable to any business–big or small, in manufacturing or services The Green to Gold Business Playbook gives you the tools to make green work-and work profitably-for your business.
Social Change Anytime Everywhere. How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community
Strategies for advocacy, fundraising, and engaging the community Social Change Anytime Everywhere was written for nonprofit staff who say themselves or are asked by others, “Email communications, social media, and mobile are important, but how will they help our nonprofit and the issues we work on? Most importantly, how the heck do we integrate and utilize these tools successfully?” The book will help answer these questions, and is organized to guide readers through the planning and implementation of online multi-channel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time. It also serves as a resource to help nonprofit staff and their boards quickly understand the evolving online landscape and identify and implement the best online channels, strategies, tools, and tactics to help their organizations achieve their missions.
Knowledge Automation. How to Implement Decision Management in Business Processes
A proven decision management methodology for increased profits and lowered risks Knowledge Automation: How to Implement Decision Management in Business Processes describes a simple but comprehensive methodology for decision management projects, which use business rules and predictive analytics to optimize and automate small, high-volume business decisions. It includes Decision Requirements Analysis (DRA), a new method for taking the crucial first step in any IT project to implement decision management: defining a set of business decisions and identifying all the information—business knowledge and data—required to make those decisions. Describes all the stages in automating business processes, from business process modeling down to the implementation of decision services Addresses how to use business rules and predictive analytics to optimize and automate small, high-volume business decisions Proposes a simple «top-down» method for defining decision requirements and representing them in a single diagram Shows how clear requirements can allow decision management projects to be run with reduced risk and increased profit Nontechnical and accessible, Knowledge Automation reveals how DRA is destined to become a standard technique in the business analysis and project management toolbox.
Shockproof. How to Hardwire Your Business for Lasting Success
Reinvent your company to deliver sustained profitable growth. As performance lags in the midst of economic cycles, many companies turn to magic bullets such as EVA, Kaizen, or Six Sigma. Unfortunately, these initiatives-along with how they're implemented-often deliver only short-term positive impact or cause more pain than the preexisting condition. Returning to competitive health and profitability in the face of economic downturns requires a dynamic realignment of business strategies, organizational design, and talent management. Based on timely research conducted by Axiom Consulting Partners, Shockproof empowers and enables business leaders, owners and managers to make and maintain the necessary connection between strategies and organization to achieve sustainable performance. Create an agile business that can rapidly reinvent itself as business conditions change Foster leadership that knows how to mobilize people to execute and deliver results Build a workforce that is adaptive, inherently innovative, and energized by the rewards of success As priorities change and challenges arise throughout the ebbs and flows of the economic cycle, let Shockproof guide you to reinvent your company and deliver sustained profitable growth in good times and bad.
The Insider Edge. How to Follow the Insiders for Windfall Profits
Bestselling trading author Guy Cohen introduces the OVI indicator to stock trading More fortunes are made from trading stocks than any other financial instrument, and these windfalls are available to anyone who has access to the right information. Presenting the methods used by the best traders in the market, The Insider Edge: How to Follow the Insiders for Windfall Profits uses options transaction data to reveal what «informed traders» are doing, and how anyone can take advantage of these techniques. Whether the markets are choppy or trending, it always pays to wait for a clear opportunity. Any good trader knows that they need an Edge to excel, and this book demonstrates how the combination of specific chart patterns, author Guy Cohen's proprietary OVI indicator, and a robust trading plan, when combined, will deliver success. In The Insider Edge, Guy Cohen reveals: How you can profit from options without having to trade or even understand them! Why the smart money often gravitates to the options markets. How options transactions can often reveal the direction of the stock price. How you can trade using information typically reserved for the pros. A trading plan the delivers maximum safety and windfall profits. How to use his proprietary OVI indicator online for free, so you can start to follow the insiders. The author emphasises that The Insider Edge is for anyone who wants to trade stocks. No options knowledge is required to benefit from this book. His method involves observing what the smart options traders are doing, and then following them. This is what gives you The Insider Edge.