John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedKiller Facebook Ads. Master Cutting-Edge Facebook Advertising Techniques
Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate «Likes,» promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ultimate resource on Facebook's wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it’s a must-have on the online marketer’s bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more. Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambit. Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook's social graph. Zero in on relevant customers now. Get extraordinary advice for using each available ad element—headline, body text, images, logos, etc.—for maximum effect How to launch a Facebook advertising campaign and crucial monitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensive Facebook advertising experience, highlighting lessons from challenges and successes Tasty bonus: a robust targeting appendix jam-packed with amazing targeting combos Packed with hands-on tutorials and expert-level techniques and tactics for executing an effective advertising campaign, this one-of-a-kind book is sure to help you develop, implement, measure, and maintain successful Facebook ad campaigns.
Better Together. Making Church Mergers Work
Thousands of Protestant churches are perplexed by plateaued or declining attendance, while other congregations nearby thrive. Is there a way for them to combine forces, drawing on both their strengths, in ways that also increase their missional impact? Church merger consultant Jim Tomberlin, with co-writer Warren Bird, makes the case that mergers today work best not with two struggling churches but with a vital, momentum-filled lead church partnering with a joining church. In this new book, they provide a complete, practical, hands-on guide for church leaders of both struggling and vibrant churches so that they can understand the issues, develop strategies, and execute a variety of forms of merger for church expansion and renewal to reinvigorate declining churches and give them a «second life.»
BRICs and Beyond. Lessons on Emerging Markets
BRICs and Beyond is an international business executive text written especially for executive and MBA students. It is based on extensive consulting in emerging economies and several years of experience teaching executive MBA courses around the globe. The author has continually faced the problem that the available textbooks for teaching international business focused almost exclusively on examples of Western multinationals for case illustrations. In the process of preparing cases nearer to the emerging market she worked in, the author realized that the often fascinating, frequently insightful and always different approach to business illustrated by these cases should be required reading for MBA students in typical Western environments too. With its wide range of current case illustrations and concise summaries this is a new-generation text that will welcome today's MBA student to the wider world of 21st century international business. «. . . this book is needed not only because it looks at business from the BRICs points of view; it also looks at business from the point of view of tomorrow's business leaders and the challenges that they will have to cope with.» –Professor Jonathan Gosling, Centre for Leadership Studies, and co-founder, The One-Planet MBA, the University of Exeter, UK «. . . Stephanie Jones advises Western businesses on doing business in emerging economies in a refreshingly straightforward manner, integrating in a novel way her three decades of global, practical experience with the daily barrage of reporting on the BRICs–distilling from these many lessons and principles. . .» –Extracted from the Foreword, by Professor Wim Naudé, Director of Research, Maastricht School of Management
Out of Our Minds. Learning to be Creative
It is often said that education and training are the keys to the future. They are, but a key can be turned in two directions. Turn it one way andyou lock resources away, even from those they belong to. Turn it the otherway and you release resources and give people back to themselves. To realizeour true creative potential—in our organizations, in our schools and in our communities—we need to think differently about ourselves and to actdifferently towards each other. We must learn to be creative. —Ken Robinson PRAISE FOR OUT OF OUR MINDS «Ken Robinson writes brilliantly about the different ways in which creativity is undervalued and ignored . . . especially in our educational systems.» —John Cleese «Out of Our Minds explains why being creative in today'sworld is a vital necessity. This book is not to be missed.» —Ken Blanchard, co-author of The One-minute Manager and The Secret «If ever there was a time when creativity was necessary for the survival andgrowth of any organization, it is now. This book, more than any other I know, providesimportant insights on how leaders can evoke and sustain those creative juices.» —Warren Bennis, Distinguished Professor of Business, University of Southern California; Thomas S. Murphy Distinguished Rresearch Fellow, Harvard Business School; Best-selling Author, Geeks and Geezers «All corporate leaders should read this book.» —Richard Scase, Author and Business Forecaster «This really is a remarkable book. It does for human resources what Rachel Carson's Silent Spring did for the environment.» —Wally Olins, Founder, Wolff-olins «Books about creativity are not always creative. Ken Robinson's is a welcome exception» —Mihaly Csikszentmihalyi, c.s. and d.j. Davidson Professor of Psychology, Claremont Graduate University; Director, Quality of Life Research Center; Best-selling Author, Flow «The best analysis I've seen of the disjunction between the kinds of intelligence that we have traditionally honored in schools and the kinds ofcreativity that we need today in our organizations and our society.» —Howard Gardner, a. hobbs professor in cognition and education, Harvard Graduate School of Education, Best-selling Author, Frames of Mind
Trust Matters. Leadership for Successful Schools
Make your school soar by escalating trust between teachers, students, and families Trust is an essential element in all healthy relationships, and the relationships that exist in your school are no different. How can your school leaders or teachers cultivate trust? How can your institution maintain trust once it is established? These are the questions addressed and answered in Trust Matters: Leadership for Successful Schools, 2nd Edition. The book delves into the helpful research that has been conducted on the topic of trust in school. Although rich with research data, Trust Matters also contains practical advice and strategies ready to be implemented. This second edition expands upon the role of trust between teachers and students, teachers and administrators, and schools and families. Trust Matters: Leadership for Successful Schools also covers a range of sub-topics relevant to trust in school. All chapters in the text have questions for reflection and discussion. Engaging chapters such as «Teachers Trust One Another» and «Fostering Trust with Students» have thought-provoking trust-building questions and activities you can use in the classroom or in faculty meetings. This valuable resource: Examines ways to cultivate trust Shares techniques and practices that help maintain trust Advises leaders of ways to include families in the school's circle of trust Addresses the by-products of betrayed trust and how to restore it With suspicion being the new norm within schools today, Trust Matters is the book your school needs to help it rise above. It shows just how much trust matters in all school relationships—administrator to teacher; teacher to student; school to family—and in all successful institutions.
Cabling Part 1. LAN Networks and Cabling Systems
With the growing demand for fiber optics in large-scale communications networks, network professionals need complete, up-to-the-minute information. This book constitutes Part 1 of Cabling: The Complete Guide to Copper and Fiber-Optic Networking and focuses on LAN Networks and Cabling Systems, offering comprehensive coverage on current cabling methodologies and is updated to the latest industry standards. Contents include: 1. Introduction to Data Cabling. 2. Cabling Specifications and Standards. 3. Choosing the Correct Cabling. 4. Cable System and Infrastructure Constraints. 5. Cabling System Components. 6. Tools of the Trade. 7. Copper Cable Media. 8. Fiber-Optic Media. 9. Wall Plates. 10. Connectors. 11. Transmission Equipment. 12. Ubounded (Wireless) Media. 13. Cabling-System Design and Installation. 14. Cable-Connector Installation. 15. Cable-System Testing and Troubleshooting. 16. Creating a Request for Proposal. 17. Cabling @ Work: Experience from the Field.
Tipping Sacred Cows. Kick the Bad Work Habits that Masquerade as Virtues
Strategies for overcoming the «sacred cows» that hold people back at work We all know the «sacred cows» at work?the conventional wisdom to try your best, work well with others, and produce excellent work. But these cherished nuggets of advice, in practice, have a dark side that can lead to career-limiting unintended consequences. Based on Jake Breeden's experience coaching thousands of leaders in 27 countries, and the latest scientific research in behavioral economics, neuroscience, and psychology, Tipping Sacred Cows reveals how to overcome the dangerous behaviors that masquerade as virtues at work, and how to lead with fewer self-imposed limitations and greater results. Identifies the seven most common sacred cows at work, including balance that turns bland, creativity that conceals narcissism, and passion that becomes obsession Offers simple steps for recognizing and overcoming the potentially career-limiting effects of each of the most common sacred cows Written by Jake Breeden, a faculty member at Duke University's Corporate Education program, rated by Businessweek and The Financial Times as #1 in the world Tipping Sacred Cows shines a light on the hidden traps that lie between good intentions and great results, clearing a path so leaders can finally realize their full potential at work. Take this quick 21-question survey to find out which of the seven sacred cows are standing in your way at work.
Behavioral Finance. Investors, Corporations, and Markets
A definitive guide to the growing field of behavioral finance This reliable resource provides a comprehensive view of behavioral finance and its psychological foundations, as well as its applications to finance. Comprising contributed chapters written by distinguished authors from some of the most influential firms and universities in the world, Behavioral Finance provides a synthesis of the most essential elements of this discipline, including psychological concepts and behavioral biases, the behavioral aspects of asset pricing, asset allocation, and market prices, as well as investor behavior, corporate managerial behavior, and social influences. Uses a structured approach to put behavioral finance in perspective Relies on recent research findings to provide guidance through the maze of theories and concepts Discusses the impact of sub-optimal financial decisions on the efficiency of capital markets, personal wealth, and the performance of corporations Behavioral finance has quickly become part of mainstream finance. If you need to gain a better understanding of this topic, look no further than this book.
World Right Side Up. Investing Across Six Continents
Invaluable insights into finding diverse investment opportunities in the emergent global economy From Brazilian farmlands to Colombian gold fields, from Chinese shopping malls to Indian hotels, from South African wine country to the boom/bust souks of Dubai, this around-the-world investing field trip explores the nooks and crannies for hidden investment opportunities. World Right Side Up: Investing Across Six Continents is packed with ideas to power your portfolio in the years ahead while teaching you a little fascinating history along the way. Fact is, the world's markets have changed in a big way. For the first time since before the Industrial Revolution, the emerging markets now contribute as much to the global economy as their more well-developed peers. Far from being an anomaly, this state of affairs is more in line with the bulk of human experience. For centuries, China and India were the world's largest economies. And so the world is turning…right side up. This change creates a wealth of opportunities for investors, in both the emerging markets and developed markets. World Right Side Up is your guide on how to take full advantage of this shift. Provides an entertaining view of various regions visited by the author, including South America, Asia, Africa, North America, and the Middle East Explores specific investment ideas and themes, including opportunities in agriculture, water, energy, infrastructure and much more Includes five key takeaways from each region, an invaluable feature, offering resources to consult for more information and guidance While some people fear the changes happening now, the reality is that for the forward-thinking investor, these sizable new markets will create extraordinary new opportunities.
Rainmaking Conversations. Influence, Persuade, and Sell in Any Situation
Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system for leading masterful conversations that fill the pipeline, secure new deals, and maximize the potential of your account. Rainmaking Conversations offers a research-based, field-tested, and practical selling approach that will help you master the art of the sales conversation. This proven system revolves around the acronym RAIN, which stands for Rapport, Aspirations and Afflictions, Impact, and New Reality. You'll learn how to ask your prospects and clients the right questions, and help them set the agenda for success. Armed with the knowledge of the markets you serve, the common needs of prospects, and how your products and services can help, you can become a trusted advisor to your clients during and after the sale. With the RAIN system, you'll be able to: Build rapport and trust from the first contact Create conversations with prospects, referral sources, and clients using the telephone, email, and mail Uncover the real need behind client challenges Make the case for improved business impact and return on investment (ROI) for your prospects Understand and communicate your value proposition Apply the 16 principles of influence in sales Overcome and prevent all types of objections, including money Craft profitable solutions and close the deal The world-class RAIN SellingSM methodology has helped tens of thousands of people lead powerful sales conversations and achieve breakthrough sales performance. Start bridging the gap between «hello» and profitable relationships today.