John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedTimeless Leadership. 18 Leadership Sutras from the Bhagavad Gita
The timeless leadership wisdom of the Bhagavad Gita explained Although it was written well over two thousand years ago, the Bhagavad Gita («Song of God»), a revered Hindu religious text, contains an immense wealth of ageless wisdom that speaks directly to the needs of today's business leaders. Timeless Leadership takes this unlikely resource and teases out important lessons on 18 aspects of leadership, from commercial vision to motivation, decision-making, and planning. Looking in detail at what the Gita has to say about these and other issues of interest to business professionals, Timeless Leadership focuses on one central point: that once the basic thought process of man is improved, the quality of his actions will improve as well, leading to better results. Uses an ancient religious text to highlight and explain key Western management concepts Explores the leadership ideas in the Bhagavad Gita and helps managers and leaders apply them to modern business life Weaves together the threads of wisdom from the Gita to shed light on issues and challenges for leaders at all levels Covering teachings and ideas that have only got better with time, Timeless Leadership adapts the wisdom of millennia past for today's business leaders.
Brainfluence. 100 Ways to Persuade and Convince Consumers with Neuromarketing
Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order. Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.
All For One. 10 Strategies for Building Trusted Client Partnerships
Corporate clients are demanding more value from their external advisors, and consolidating their business around a smaller number of firms. These trends are forcing a variety of service providers—from consulting firms to large banks—to confront a series of difficult challenges: How do we create an ‘all-for-one, one-for-all’ culture in which the whole is greater than the sum-of-the-parts and we succeed in leveraging our global network to deliver value to clients?" How do we mobilize the right people, resources, and ideas—across a multitude of organizational and geographic boundaries—into each and every client relationship?" How do we evolve from a trusted advisor to a trusted partner and build multi-year, institutional relationships? All for One answers these questions with an innovative and comprehensive model for developing enduring, institutional client relationships—what Andrew Sobel refers to as Level 6 Trusted Client Partnerships. It offers readers ten specific strategies that are thoroughly supported by case studies, best practices from leading firms, and implementation tools. The individual professional is principally responsible for five of these strategies, while the firm—the institution—must support and drive the other five. When you successfully execute against all ten of these building blocks, you develop long-term, professional-client partnerships that provide great value to the client and high levels of personal satisfaction and profitability for the service provider.
Prodigal Christianity. 10 Signposts into the Missional Frontier
An engaging and thoughtful book that guides readers into the frontiers of being a missional Christian Prodigal Christianity offers a down-to-earth, accessible, and yet provocative understanding of God's mission of redemption in the world, and how followers of Christ can participate in this work. It speaks into the discontent of all those who have exhausted conservative, liberal, and even emergent ways of being Christian and are looking for a new way forward. It offers building blocks for missional theology and practice that moves Christians into a gospel-centered way of life for our culture and our times. Offers a compelling and creative vision for North American Christians Puts forth a theology and ten critical signposts that must be observed to follow a missional way of life: post-Christendom, missio Dei, incarnation, witness, scripture, gospel, church, sexuality, justice, pluralism Asks questions and points to issues that trouble many leaders in the post-modern, post-denominational, post-Christendom church This book can fill the gap for the average Christian left discontented with the current options «after evangelicalism.»
JavaScript Bible
The bestselling JavaScript reference, now updated to reflect changes in technology and best practices As the most comprehensive book on the market, the JavaScript Bible is a classic bestseller that keeps you up to date on the latest changes in JavaScript, the leading technology for incorporating interactivity into Web pages. Part tutorial, part reference, this book serves as both a learning tool for building new JavaScript skills as well as a detailed reference for the more experienced JavaScript user. You'll get up-to-date coverage on the latest JavaScript practices that have been implemented since the previous edition, as well as the most updated code listings that reflect new concepts. Plus, you'll learn how to apply the latest JavaScript exception handling and custom object techniques. Coverage includes: JavaScript's Role in the World Wide Web and Beyond Developing a Scripting Strategy Selecting and Using Your Tools JavaScript Essentials Your First JavaScript Script Browser and Document Objects Scripts and HTML Documents Programming Fundamentals Window and Document Objects Forms and Form Elements Strings, Math, and Dates Scripting Frames and Multiple Windows Images and Dynamic HTML The String Object The Math, Number, and Boolean Objects The Date Object The Array Object JSON – Native JavaScript Object Notation E4X – Native XML Processing Control Structures and Exception Handling JavaScript Operators Function Objects and Custom Objects Global Functions and Statements Document Object Model Essentials Generic HTML Element Objects Window and Frame Objects Location and History Objects Document and Body Objects Link and Anchor Objects Image, Area, Map, and Canvas Objects Event Objects Practical examples of working code round out this new edition and contribute to helping you learn JavaScript quickly yet thoroughly.
Bank Lending
Sophisticated banking is vital for modern society to function and prosper. Banks lend to individuals and corporations but do so after carefully exploring the risks they undertake to each customer. This book examines the important role of lending in banking operations and how banks can implement safe and effective loan initiatives. Banks rely on lending to generate profits, but it can be a risky venture. It is important for banking professionals to understand how to mitigate those risks. Bank Lending from the Hong Kong Institute of Bankers discusses a variety of topics that impact a bank's loan strategy. This is an essential read for candidates studying for the HKIB Associateship Examination and those who want to acquire expert knowledge of Hong Kong's bank lending system. Topics covered in this book include: Assessing and reducing lending risk Understanding the customer through financial statements Using ratios to determine risk Setting up an internal structure to reduce risk Pricing and managing loans Dah Sing Bank is delighted to sponsor this resourceful book. The Dah Sing Group is a leading financial services group in Hong Kong, active in providing banking, insurance, financial, and other related services in Hong Kong, Macau, and the People's Republic of China. The Dah Sing Group has gained a reputation as one of the most progressive and innovative financial services groups. Keys to its success are the strength of the Dah Sing management team and the group's commitment to serving its customers.
Operational Risk Management
A practical guide to identifying, analyzing and tackling operational risk in banks and financial institutions Created for banking and finance professionals with a desire to expand their management skill set, this book focuses on operational risk and operational risk events, as distinct from other types of functional risks. It was written by the experts at the world-renowned Hong Kong Institute of Bankers, an organization dedicated to providing the international banking community with education and training. Schools you in techniques for analyzing the operational risk exposure of banking institutions and assessing how operational risk impacts on other types of risk Provides expert guidance on how to design, plan and implement systems for operational risk management and quality control Describes a comprehensive approach to operational risk management that includes data collection, modeling and an overall risk management structure Shows you how to develop operational risk management solutions to help your company minimize losses without negatively impacting its ability to generate gains Offers expert guidance on various regulatory frameworks and how the latest Basel II and Basel III requirements impact a bank's operational risk management strategy and framework
Composting For Dummies
Back-to-basics gardening that will benefit the earth and your wallet! Want to use ordinary waste to create an extraordinary garden? Composting lets you turn household food waste, yard clippings, and more into free compost and mulch that's chock-full of nutrients. From building and working with traditional compost bins to starting an indoor worm-composting operation, Composting For Dummies makes these often intimidating projects easy, fun, and accessible for anyone! Digging into compost basics – get a handle on the benefits of composting and the tools you'll need to get started Choosing the best method and location – find the best composting method and location that's right for you, whether it's above ground, in a hole, in a container or bin, or even right in your kitchen Building your pile – learn which ingredients can go into your compost pile, what stays out, and how to mix it all up in the right proportions Stepping beyond traditional composting – get the lowdown on vermicomposting (letting worms eat your garbage), growing green manures to compost later, and sheet composting in the same spot you plan to plant Open the book and find: A step-by-step guide to composting The right gear and tools for the job Tips on constructing your own composting containers and bins Materials you can safely compost (and those to avoid) Cover crops to improve your soil now and compost later Recommendations for using your finished compost What worms contribute to your compost Troubleshooting advice if your compost pile isn't cooperating Learn to: Turn household food waste, yard clippings, and more into nutrient-rich compost Build and maintain your own compost bin Use worms to aid in composting, both indoors and out Give your vegetable and flower gardens a boost of energy
Wood. A History
Ötzi the iceman could not do without wood when he was climbing his Alpine glacier, nor could medieval cathedral-builders or today's construction companies. From time immemorial, the skill of the human hand has developed by working wood, so much so that we might say that the handling of wood is a basic element in the history of the human body. The fear of a future wood famine became a panic in the 18th century and sparked the beginnings of modern environmentalism. This book traces the cultural history of wood and offers a highly original account of the connection between the raw material and the human beings who benefit from it. Even more, it shows that wood can provide a key for a better understanding of history, of the pecularities as well as the varieties of cultures, of a co-evolution of nature and culture, and even of the rise and fall of great powers. Beginning with Stone Age hunters, it follows the twists and turns of the story through the Middle Ages and the Industrial Revolution to the global society of the twenty-first century, in which wood is undergoing a varied and unexpected renaissance. Radkau is sceptical of claims that wood is about to disappear, arguing that such claims are self-serving arguments promoted by interest groups to secure cheaper access to, and control over, wood resources. The whole forest and timber industry often strikes the outsider as a world unto itself, a hermetically sealed black box, but when we lift the lid on this box, as Radkau does here, we will be surprised by what we find within. Wide-ranging and accessible, this rich historical analysis of one of our most cherished natural resources will find a wide readership.
YouTube Channels For Dummies
Create content and build a YouTube channel like a pro Written by a successful YouTube channel producer, YouTube Channels For Dummies shows you how to create content, establish a channel, build an audience, and successfully monetize video content online. Beginning with the basics, it shows you how to establish a channel, join a partner program, and develop a content plan. Next, you'll gain insight into how to create content that builds a channel, enhance the viral nature of a video, encourage subscriptions, and earn repeat views. If that weren't enough, you'll go on even further to learn how to get the word out about your channel and discover ways to enhance your potential profits. That's a lot of info—but it's easily digestible and simple to put into practice when it's provided in the accessible and trusted For Dummies format. YouTube is the third most-visited website on the Internet, making it prime real estate for anyone seeking customers, celebrity, or education. If you want to harness this irresistible platform and reach a global platform, YouTube Channels For Dummies makes it easy. In no time, you'll have the know-how to create a YouTube channel with regular subscribers who watch, re-watch, and share your videos. Includes ten easy tips for growing a raptured YouTube audience Details how to enhance the viral nature of a video Shows you how to create and maintain a YouTube channel that generates views and revenue Written by the producer of a leading YouTube channel