John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedYelp for Business. The Quick-Start Guide to Managing Your Reviews
While most businesses know the importance of online reviews on sites such as Yelp.com, they have no clue how to grab the reins and help shape the conversation around their service or product. This guide will help users begin crafting and managing a winning presence on the Yelp reviews platform. It opens with a chapter outlining the opportunity for businesses of all types so that everyone understands how reviews affect the bottom line. The book then explores Yelp’s demographics and then shows how to best use Yelp’s features, including how to claim your business listing and craft a compelling presence. The compelling e-book also includes information about how to communicate with reviewers, how to receive and respond to alerts when new reviews–good or bad–are posted, and when paid membership and promotional options should be considered. It’s a great introduction to the crucial Yelp reviews platform and will also include promotion and a coupon for the upcoming Five Stars: Putting Online Reviews to Work for Your Business book (January 2014).
The 10-Minute Millionaire. The One Secret Anyone Can Use to Turn $2,500 into $1 Million or More
America’s “Millionaires’ Club” now has 10.4 million members – the most ever, according to the latest statistics. And it’s a club you can join – much sooner than you might think, says D.R. Barton, Jr., a top trader, television analyst and former hedge fund officer. In his new book, the 10-Minute Millionaire, D.R. has distilled his decades of experience trading the markets into a system so simple that even a new investor can set it up and maintain it in increments of as little as 10 minutes. The 10-Minute Millionaire combines goal-setting, stock-screening and trading strategies whose ultimate objective is to give you membership in that Millionaires’ Club. The system is so simple D.R. has taught it to sixth graders, yet so powerful it can transform even a small starting stake into lifelong financial freedom – in a way that utterly destroys “buy-and-hold” investing. Loaded with step-by-step illustrations and personal stories, the 10-Minute Millionaire takes the powerful secrets of Wall Street insiders and breaks them down into an easy-to-understand blueprint for beating the markets, day after day, week after week. Using an easy three-step process, D.R. walks you through a repeatable and reliable way to identify the stock-market extremes that show up virtually every day. He trains you to properly frame each trade to maximize profit and minimize risk. Finally, he neutralizes the natural biases that lead most traders to financial destruction – and shows you how to book big profits from other trader’s irrational miscues. This isn’t an algorithmic “black box.” It’s not “robo-trading.” The 10-Minute Millionaire system still requires personal involvement. It still requires commitment. But it squeezes out emotion, filters out the noise, slashes the risk, and maximizes your potential for profits – and also for meaningful wealth. Once you learn the 10-Minute Millionaire way, it’s a system you can operate and update in tiny 10-minute increments. Before you know it, you’ll be trading better than a seasoned pro. And you’ll watch as your “assets” turn into true wealth. And you’ll learn the most-valuable lesson of all: Becoming a millionaire doesn’t have to be an unattainable dream. Make it a goal, and pursue that goal, and before long that dream will be real.
Right on the Money. Doug Casey on Economics, Investing, and the Ways of the Real World with Louis James
Your favorite financial contrarian spreads the wealth in interviews on forty separate topics Investment guru Doug Casey made headlines with the financial approach he advocated in Totally Incorrect. Casey believes that the best returns come from going against the grain, and taking a closer look at what everyone else is leaving behind. This rational approach to speculation struck a chord with the investing public, inspiring the follow-up book Right on the Money: Doug Casey on Economics, Investing, and the Ways of the Real World with Louis James. In Right on the Money, Casey expands upon the basic ideas presented in Totally Incorrect, and translates them into actionable steps to take today to ensure a secure financial future. In a series of forty interviews, Casey presents his views on various topics, including investments, assets, real estate, and ethics. With his usual candor, he advocates for immediate action and lays down the path from idea to investment. Regardless of your position on each topic, you'll be forced to consider a perspective you've never before considered on topics such as: Protecting your assets with educated speculation The pros and cons of gold, cattle, and real estate Ethics of investing and the morality of money The impact of the EU, Africa, Egypt, and North Korea No matter what topic he focuses on, Casey's primary message is always clear: act now. Stop paralysis by analysis and take the leap. You only get one financial future, and it's up to you to make it as secure and comfortable as possible. In Right on the Money: Doug Casey on Economics, Investing, and the Ways of the Real World with Louis James, Casey presents the case for investing against the grain, and reaping the rewards others have passed over.
HTML5 Games. Creating Fun with HTML5, CSS3 and WebGL
HTML5 Gamesshows you how to combine HTML5, CSS3 and JavaScript to make games for the web and mobiles – games that were previously only possible with plugin technologies like Flash. Using the latest open web technologies, you are guided through the process of creating a game from scratch using Canvas, HTML5 Audio, WebGL and WebSockets. Inside, Jacob Seidelin shows you how features available in HTML5 can be used to create games. First, you will build a framework on which you will create your HTML5 game. Then each chapter covers a new aspect of the game including user input, sound, multiplayer functionality, 2D and 3D graphics and more. By the end of the book, you will have created a fully functional game that can be played in any compatible browser, or on any mobile device that supports HTML5. Topics include: Dealing with backwards compatibility Generating level data Making iOS and Android web apps Taking your game offline Using Web Workers Persistent Game Data Drawing with Canvas Capturing player input Creating 3D graphics with WebGL Textures and lighting Sound with HTML5 Audio And more…
The Mystery of Market Movements. An Archetypal Approach to Investment Forecasting and Modelling
A quantifiable framework for unlocking the unconscious forces that shape markets There has long been a notion that subliminal forces play a great part in causing the seemingly irrational financial bubbles, which conventional economic theory, again and again, fails to explain. However, these forces, sometimes labeled ‘animal spirits’ or ‘irrational exuberance, have remained elusive – until now. The Mystery of Market Movements provides you with a methodology to timely predict and profit from changes in human investment behaviour based on the workings of the collective unconscious. Niklas Hageback draws in on one of psychology's most influential ideas – archetypes – to explain how they form investor’s perceptions and can be predicted and turned into profit. The Mystery of Market Movements provides; A review of the collective unconscious and its archetypes based on Carl Jung’s theories and empirical case studies that highlights and assesses the influences of the collective unconscious on financial bubbles and zeitgeists For the first time being able to objectively measure the impact of archetypal forces on human thoughts and behaviour with a view to provide early warning signals on major turns in the markets. This is done through a step-by-step guide on how to develop a measurement methodology based on an analysis of the language of the unconscious; figurative speech such as metaphors and symbolism, drawn out and deciphered from Big Data sources, allowing for quantification into time series The book is supplemented with an online resource that presents continuously updated bespoken archetypal indexes with predictive capabilities to major financial indexes Investors are often unaware of the real reasons behind their own financial decisions. This book explains why psychological drivers in the collective unconscious dictates not only investment behaviour but also political, cultural and social trends. Understanding these forces allows you to stay ahead of the curve and profit from market tendencies that more traditional methods completely overlook.
Managing Risk and Performance. A Guide for Government Decision Makers
Discover analytical tools and practices to help improve the quality of risk management in government organizations Federal agencies increasingly recognize the importance of active risk management to help ensure that they can carry out their missions. High impact events, once thought to occur only rarely, now occur with surprising frequency. Managing Risk in Government Agencies and Programs provides insight into the increasingly critical role of effective risk management, while offering analytical tools and promising practices that can help improve the quality of risk management in government organizations. Includes chapters that contribute to the knowledge of government executives and managers who want to establish or implement risk management, and especially Enterprise Risk Management (ERM), in their agencies Features chapters written by federal risk managers, public administration practitioners, and scholars Showing government officials how to improve their organization's risk management capabilities, Managing Risk in Government Agencies and Programs meets a growing demand from federal departments and agencies that find themselves increasingly embarrassed by risky events that raise questions about their ability to carry out their missions.
Implement, Improve and Expand Your Statewide Longitudinal Data System. Creating a Culture of Data in Education
Step-by-step guidance for implementing an effective statewide longitudinal data system Every U.S. state faces challenges in its efforts to ensure the highest-quality education for students. To address these challenges, a growing number of states are establishing statewide longitudinal data systems (SLDSs), a data-rich system integrating relevant data about a student's education. Implementing Statewide Longitudinal Data Systems for Education presents a detailed and contextualized discussion of SLDSs, which will serve as a recipe for states that want to implement an SLDS, develop design and enactment of new and existing SLDS systems, addressing implementation, operation and optimization. Provides a contextualized discussion of the history and purpose of SLDSs Describes how to plan for and implement an SLDS, including best practices regarding data governance, standards and privacy Discusses proven methods of data management, and details the two most popular methods of database architectures used for SLDSs Provides 5 case studies of states successfully using SLDSs Offers suggestions for expansion and inclusion of new datasets over time This essential book addresses the culture of data concept, providing a guide for states to usher in a new era in their education system where data is invaluable and used by everyone, not simply the newest version of the old system. A robust LDS initiative includes linked student records, teacher records, test scores, course selection, finances, certifications, licensure, salary and more. Concluding with a discussion of the potential future uses of SLDS, this book is the ultimate guide to SLDS implementation and understanding.
Courage to Execute. What Elite U.S. Military Units Can Teach Business About Leadership and Team Performance
How to build a culture of high performance within your organization The U.S. military in general, and its many elite organizations in particular, possesses a culture of high performance. Courage to Execute outlines the six basic principles that operate at the foundation of high performance, which include leadership, organization, communication, knowledge, experience, and discipline, known together as LOCKED. When all are practiced effectively, teamwork emerges. But the most elusive quality that exists at the heart of all elite military teams, the element that organizations and businesses deeply desire to perform more efficiently and effectively, is trust. Trust is easily spent, but hard won. Author James Murphy, an employer of approximately fifty senior military officers that have served in elite units such as the U.S. Navy Blue Angels, U.S. Navy SEALS, and U.S. Army Rangers, shares a multitude of personal leadership stories that illustrates the principles of LOCKED. Shares compelling anecdotes from leaders in elite units of the U.S. Military Written by James D. Murphy, founder and CEO of Afterburner, Inc., which has trained over 1.5 million executives, sales professionals, and business people from every industry in Afterburner’s Flawless Execution Model, and its unique, high-energy programs Courage to Execute will help you develop effective leadership skills and build high-performance teams that out-compete your rivals every time.
Negotiating Success. Tips and Tools for Building Rapport and Dissolving Conflict While Still Getting What You Want
How to execute win-win negotiations every time, in business and in life Negotiating Success provides expert guidance on how to improve strategies and outcomes in negotiating anything in professional and personal life. With a constant focus on the mind, body, and spirit of the professional negotiator, this easy-to- ready text brings a holistic approach to the hard and soft skills needed for ethical negotiations. The result is a better understanding of how to negotiate successfully for mutual benefit by all parties. Offers tips and tools, such as how to use positive psychology to unite your team, emotional intelligence for successful negotiation, and how to minimize conflict Spells out the six principles of ethical influence Written by Jim Hornickel, the founder of Bold New Directions, a transformational learning organization that provides training, coaching, retreats, and keynotes across the world, specializing in negotiation, leadership, communication, presentation, and corporate training Negotiating Success delivers an unparalleled blend of practical and explicit steps to take to achieve win-win negotiations, every time.
