John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedWeb Marketing All-in-One For Dummies
Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking. Provides invaluable advice for establishing a web presence and getting your message out with online advertising Zeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers Explains how web analytics can offer you a better understanding of your web marketing efforts Details ways to establish an online voice with blogging and podcasting Walks you through the potential of social media marketing with Facebook, Twitter, and Google+ Looks at various options for getting your message onto mobile platforms Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.
The Passion Conversation. Understanding, Sparking, and Sustaining Word of Mouth Marketing
No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business. The Passion Conversation will change your perspective on marketing by: Explaining the three motivations for people to talk about businesses and causes Detailing how every marketing problem is a people problem in disguise Giving heartfelt evidence that marketing materials are now conversation tools Showing how customer communities sustain word of mouth while also sparking financial impact Helping your business apply these marketing lessons through a series of workbook exercises called «Passion Explorations» The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.
The Energetic Brain. Understanding and Managing ADHD
How to get past the myths, tap into the creativity of the ADHD mind, and thrive ADHD affects millions of people-some 3 to 5% of the general population. Written by a neuroscientist who has studied ADHD, a clinician who has diagnosed and treated it for 30 years, and a special educator who sees it daily, The Energetic Brain provides the latest information from neuroscience on how the ADHD brain works and shows how to harness its potential for success. It distills the latest research findings to give readers the most up-to-date information available and provides practical strategies for managing ADHD-and thriving-at school, at work, and at home, from childhood through adulthood. Debunks popular (and destructive) myths about ADHD Covers how to manage ADHD with medication or without, what parents can do to help, and how to thrive with ADHD throughout the lifespan Offers effective academic and behavioral interventions for school, and helpful accommodations for the workplace The Energetic Brain provides a truly thorough view of ADHD, making it an invaluable guide for parents, teachers, and those living with ADHD.
Planet Entrepreneur. The World Entrepreneurship Forum's Guide to Business Success Around the World
How to develop an entrepreneurial mindset, begin a successful venture, and change the world for the better We are living in a world of incredible challenge and changes, and for both the entrepreneur and potential entrepreneur alike, this also means it is a world of ample opportunities. From the fall of the Berlin Wall to the rise of e-commerce and social media, there are now, today, more markets, tools, and opportunities for entrepreneurs than ever before. Even better: we are now also living in a world more predisposed to entrepreneurial solutions than ever, and we need those solutions—not just to create the Next Big Thing, but to solve the Next Big Problem. Every issue that individuals, communities, and nations face offers the entrepreneur the chance to make a difference. For anyone ready to embark on a mission to solve problems, create communities, build businesses, tap technology, and think entrepreneurially, this new world is teeming with opportunities for success. Uses real-life examples to explain the full extent of today's global entrepreneurial revolution and its vital importance for our future Explains where the emerging markets are and how to tap into them to achieve success Offers insights on the global entrepreneurial revolution, the future of financing, the rise of the self-employed army, the transformation of innovation, and the view from the «bottom of the pyramid» Learn how the worlds' best entrepreneurs are starting profitable businesses, innovating, or creating organizations to alleviate social needs across the globe. Planet Entrepreneur teaches how anyone can develop an entrepreneurial mindset, begin a successful venture, and change the world for the better. This is the Era of the Entrepreneur.
Teaching As Leadership. The Highly Effective Teacher's Guide to Closing the Achievement Gap
A road map for teachers who strive to be highly effective leaders in our nation's classrooms Teach For America has fought the daunting battle of educational equity for the last twenty years. Based on evidence from classrooms across the country, they've discovered much about effective teaching practice, and distilled these findings into the six principles presented in this book. The Teaching As Leadership framework inspires teachers to: Set Big Goals; Invest Students and Their Families; Plan Purposefully; Execute Effectively; Continuously Increase Effectiveness; Work Relentlessly. The results are better educational outcomes for our nation's children, particularly those who live in low-income communities. Inspires educators to be leaders in their classrooms and schools Demystifies what it means to be an effective teacher, describes key elements of practice and provides a clear vision of success Addresses the challenges every teacher, in every classroom, faces on a daily basis An accompanying website includes a wealth of tools, videos, sample lessons, discussion boards, and case studies.
A Lasting Promise. The Christian Guide to Fighting for Your Marriage
The revised edition of the bestselling Christian guide to a happy marriage For more than fifteen years, Scott Stanley's A Lasting Promise has offered solutions to common problems—facing conflicts, problem solving, improving communication, and dealing with core issues—within a Christian framework. Thoroughly revised and updated, this new edition is filled with sacred teachings of scripture, the latest research on marriage, and clear examples from the lives of couples. The book's strategies are designed to help couples improve communication, understand commitment, bring more fun into their relationship, and enhance their sex lives. Lead author Scott Stanley is co-director of the Center for Marital and Family Studies at the University of Denver and coauthor of Fighting for Your Marriage, which has sold more than a million copies. Offers reflections on how to enhance anyone's marriage over the long term and avoid divorce Covers recent cultural shifts, such as dealing with the endless technological distraction and issues with social networking New themes include the chemistry of love, the life-long implications of having bodies, and how to support one another emotionally Uses illustrative examples from couples’ lives and rich integration of insights from scripture This important book offers an invaluable resource for all couples who want to honor and preserve the holy sacrament of their union.
Who Will Take Over the Business?. Succession Planning for the Canadian Business Family
As the first wave of Canadian baby boomers retire over the next few years, succession planning will be vital for the long-term survival of many businesses. Canada is about to see a huge transfer of wealth from this generation to the next, yet many businesses struggle to ensure a smooth transition of business management and ownership. For family-owned companies, the ramifications may be even more sweeping. The personal issues they face, compounding other day-to-day business concerns, range from planning for income taxes to maintaining interpersonal relationships with family members. A good succession plan will manage a range of issues, such as people and talent, family dynamics, corporate structure, estate planning, insurance and share transfer, to name just a few. Who Will Take Over the Business? is for any business owner who wants to retire, sell, or transfer ownership of their business. It is designed to guide business owners through a comprehensive and strategic approach to the business succession process to ensure that the transition is carried out as smoothly as possible. Who Will Take Over the Business? is a must-have resource for every Canadian business owner.
Internet Management for Nonprofits. Strategies, Tools and Trade Secrets
The essential guide for nonprofits wanting to manage their Internet applications in a coordinated, cost-effective, and efficient manner The rapid onset of increasingly advanced and complex technologies has challenged nonprofits to invest with their sparse resources in attempting, and failing, to keep pace with for-profit companies, with the result that most now cannot compete with new commercial products and commercial applications. Nonprofit Internet Management reveals how current technologies can be utilized in full measure most effectively by nonprofits and addresses how to manage various applications for maximum benefit to internal operations and community service. Covers management models, social networking information, case studies, fundraising strategies, collaboration and coordination examples, and sample communications techniques Includes chapters written by leading Internet professionals In-depth discussion of Website design, technology trends, social networks, managing the organization using online tools, E-governance and board leadership, prospect research and donor modeling, volunteer recruitment and management, mobile technology, stewardship and relationship management, and green technology applications Filled with case studies, Nonprofit Internet Management also includes screenshots, tables, worksheets and checklists. It's an essential resource for every nonprofit organization operating in our modern wired world.
Valuation Workbook. Step-by-Step Exercises and Tests to Help You Master Valuation + WS
A vital companion to the #1 best-selling guide to corporate valuation Valuation Workbook is the ideal companion to McKinsey's Valuation, helping you get a handle on difficult concepts and calculations before using them in the real world. This workbook reviews all things valuation, with chapter-by-chapter summaries and comprehensive questions and answers that allow you to test your knowledge and skills. Useful both in the classroom and for self-study, this must-have guide is essential for reviewing and applying the renowned McKinsey & Company approach to valuation and reinforces the major topics discussed in detail in the book. Fully updated to align with the sixth edition of Valuation, this workbook is an invaluable learning tool for students and professionals alike. Valuation has become central to corporate financial strategy, and practitioners must be exceptional at every aspect of the role. There is no room for weak points, and excellence is mandatory. This workbook helps you practice, review, study, and test yourself until you are absolutely solid in every concept, every technique, and every aspect of valuation as demanded in today's economy. Master value creation, value metrics, M&A, joint ventures, and more Analyze historical information, forecast performance, and analyze results Estimate the cost of capital, continuing value, and other vital calculations Test your understanding before putting it to work in the real world Designed specifically to reinforce the material presented in the book, this workbook provides independent learners with the opportunity to try their hand at critical valuation skills, and helps students master the material so they can enter the job market ready to perform. For financial professionals and students seeking deep, comprehensive understanding, Valuation Workbook is an essential part of the McKinsey Valuation suite.
Microsoft SQL Server 2008 Integration Services. Problem, Design, Solution
An authoritative guide to designing effective solutions for data cleansing, ETL, and file management with SQL Server 2008 Integration Services SQL Server Integration Services (SSIS) is the leading tool in the data warehouse industry, used for performing extraction, transformation, and load operations. After an overview of SSIS architecture, the authors walk you a series of real-world problems and show various techniques for handling them. Shows you how to design SSIS solutions for data cleansing, ETL and file management Demonstrates how to integrate data from a variety of data sources, Shows how to monitor SSIS performance, Demonstrates how to avoid common pitfalls involved with SSIS deployment Explains how to ensure performance of the deployed solution and effectively handle unexpected system failures and outages The companion Web site provides sample code and database scripts that readers can directly implement This book shows you how to design, build, deploy, and manage solutions to real-world problems that SSIS administrators and developers face day-to-day.