John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedThe Silk Road Rediscovered. How Indian and Chinese Companies Are Becoming Globally Stronger by Winning in Each Other's Markets
A roadmap for understanding the business challenges and opportunities in China By 2025, China and India will be two of the world's four largest economies. By then, economic ties between them should also rank among the ten most important bilateral ties worldwide. Their leaders are well aware of these emerging realities. In May 2013, just two months after taking charge, Premier Li Keqiang left for India on his first official trip outside China, a clear signal of China's foreign policy priorities. The Silk Road Rediscovered is the first book ever to analyze the growing corporate linkages between India and China. Did you know that: India's Mahindra is the fifth largest tractor manufacturer in China? Tata Motors' Jaguar Land Rover unit is the fastest growing luxury auto seller in China? India's NIIT is the most influential IT training brand in China? China's Huawei has its second largest R&D center in Bangalore and employs over 5000 people in India? Shanghai Electric earns its largest revenues outside China from India? As these developments illustrate, pioneering Indian and Chinese companies are rediscovering the fabled Silk Road which joined their nations in ancient times. Winning in each other's markets is also making them stronger and whetting their appetite for further global expansion. This book examines how Indian companies such as Tata Consultancy Services, Mahindra Tractors, NIIT, Tata Motors/Jaguar Land Rover and Sundaram Fasteners have figured out how to win in China. Their experiences may inspire and offer lessons to other Indian companies. The book also examines how Chinese pioneers such as Lenovo, Huawei, TBEA, Haier and Xinxing have made a strong commitment to India and are beginning to realize the fruits of this commitment. The key lessons that emerge from these analyses are: the odds of success go up dramatically when executives adopt a global rather than local-for-local perspective and are skillful at learning on the ground.
The Retargeting Playbook. How to Turn Web-Window Shoppers into Customers
How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal. For that reason, retargeting has emerged as a must have marketing channel, yet there is a lack of content that explains how the technology actually works and best practices for using it. Even marketing managers at large, sophisticated brands and agencies don’t have a strong grasp of this evolving channel, and there are few good neutral sources on the topic. Meanwhile, retargeting is the cornerstone of any holistic digital advertising strategy since it improves the results of every other channel if implemented correctly. Unfortunately, most marketers are only utilizing the most rudimentary retargeting tactics and barely scratch the surface of its potential. Explains how to stay in front of potential customers and convince them to come back and close the deal This book will be required reading for media buyers at digital agencies, in-house marketing managers at companies in any vertical, performance marketers, and ecommerce managers.
Collaborative Capitalism and the Rise of Impact Investing
Investing with the explicit goal of creating financial returns alongside measurable social and environmental benefits is catching fire. Wall Street's biggest players are rushing to provide clients with access to new impact investing options, amid growing consumer demand and evidence that the approach can be successfully executed. Recent research on outstanding impact investing funds has revealed a mature practice, vibrant with commercial investors, providing stable, predictable returns to their investors as well as supporting the creation of millions of jobs and other tangible outcomes in markets overlooked by traditional asset managers. And yet, the individuals and organizations committed to impact investing are just the tip of the iceberg in a larger movement. This includes the growing field of social enterprise, where market-based solutions can go beyond what government and philanthropy can do to directly address society's problems. And it includes institutional investors who have utilized impact screens and shareholder activism as a risk reduction strategy over the past 30 years. Collaborative Capitalism and the Rise of Impact Investing sees these movements as signs of a much more fundamental shift, as finance as a whole responds to an increased consumer demand for market transparency—the need to know exactly what we are buying, where and how it was made, and who it affects. By putting a lens on the underlying practices that bridge impact investing and risk mitigation finance, the book outlines the transformation in finance itself, driven by more cross-sector, transparent relationships in the service of creating long-term value for multiple stakeholders, not just shareholders.
Professional Microsoft SQL Server 2014 Administration
Learn to take advantage of the opportunities offered by SQL Server 2014 Microsoft's SQL Server 2014 update means big changes for database administrators, and you need to get up to speed quickly because your methods, workflow, and favorite techniques will be different from here on out. The update's enhanced support of large-scale enterprise databases and significant price advantage mean that SQL Server 2014 will become even more widely adopted across the industry. The update includes new backup and recovery tools, new AlwaysOn features, and enhanced cloud capabilities. In-memory OLTP, Buffer Pool Extensions for SSDs, and a new Cardinality Estimator can improve functionality and smooth out the workflow, but only if you understand their full capabilities. Professional Microsoft SQL Server 2014 is your comprehensive guide to working with the new environment. Authors Adam Jorgensen, Bradley Ball, Ross LoForte, Steven Wort, and Brian Knight are the dream team of the SQL Server community, and they put their expertise to work guiding you through the changes. Improve oversight with better management and monitoring Protect your work with enhanced security features Upgrade performance tuning, scaling, replication, and clustering Learn new options for backup and recovery Professional Microsoft SQL Server 2014 includes a companion website with sample code and efficient automation utilities, plus a host of tips, tricks, and workarounds that will make your job as a DBA or database architect much easier. Stop getting frustrated with administrative issues and start taking control. Professional Microsoft SQL Server 2014 is your roadmap to mastering the update and creating solutions that work.
Becoming A Top Manager. Tools and Lessons in Transitioning to General Management
Make the move up to senior management with lessons from world-renowned business school experts Based on themes from INSEAD's popular Transition to General Management programme, authors Kevin Kaiser, Michael Pich, and I.J. Schecter offer sound advice and practical insights for those looking to move to senior general management roles. By following the stories of three managers making the transition to general management, Becoming A Top Manager highlights not only the most crucial aspects of becoming a successful general manager, but also the necessary mindset changes required—both on a personal and professional level—that will ultimately translate into ongoing success. Provides practical insights, clarity and confidence for those looking to move into senior general management roles Written by a well-known and experienced international author team Outlines key skills and executive tools needed for the transition Online resources also available at www.wiley.com/go/topmanager
Corporate Finance. Theory and Practice
Merging theory and practice into a comprehensive, highly-anticipated text Corporate Finance continues its legacy as one of the most popular financial textbooks, with well-established content from a diverse and highly respected author team. Unique in its features, this valuable text blends theory and practice with a direct, succinct style and commonsense presentation. Readers will be introduced to concepts in a situational framework, followed by a detailed discussion of techniques and tools. This latest edition includes new information on venture finance and debt structuring, and has been updated throughout with the most recent statistical tables. The companion website provides statistics, graphs, charts, articles, computer models, and classroom tools, and the free monthly newsletter keeps readers up to date on the latest happenings in the field. The authors have generously made themselves available for questions, promising an answer in seventy-two hours. Emphasizing how key concepts relate to real-world situations is what makes Corporate Finance a valuable reference with real relevance to the professional and student alike. Readers will gain insight into the methods and tools that shape the industry, allowing them to: Analyze investments with regard to hurdle rates, cash flows, side costs, and more Delve into the financing process and learn the tools and techniques of valuation Understand cash dividends and buybacks, spinoffs, and divestitures Explore the link between valuation and corporate finance As the global economy begins to recover, access to the most current information and statistics will be required. To remain relevant in the evolving financial environment, practitioners will need a deep understanding of the mechanisms at work. Corporate Finance provides the expert guidance and detailed explanations for those requiring a strong foundational knowledge, as well as more advanced corporate finance professionals.
Piano and Keyboard All-in-One For Dummies
The go-to reference for aspiring pianists and keyboard players Piano & Keyboard All-in-One For Dummies makes it easier and more fun than ever to make music! If you don't know how to read music, this book explains in friendly, uncomplicated language all the basics of music theory, and applies it to playing the piano and keyboard. And if you've been playing for awhile—or took lessons when you were a child but haven't played since—you can pick up some valuable tips to improve your playing, or use the book as a refresher course. This indispensible resource combines the best of For Dummies books, including Piano For Dummies, Keyboard For Dummies, Music Theory For Dummies, and Piano Exercises For Dummies to get you up and running in no time. The handy reference helps you to master the traditional black-and-white keys and gives you an understanding of the possibilities that unfold when those black-and-whites are connected to state-of-the-art music technology. Discover the secrets for becoming a master on the piano and keyboard Improve your skills with a wealth of easy-to-apply piano exercises Tap into your creativity and get the lowdown on composing an original song Find out how to use keyboards anywhere using external speakers, amps, home stereos, computers, and tablets Dive right in! This comprehensive book offers the most complete learning experience for aspiring pianists, keyboard enthusiasts, and students of music.
Professional Team Foundation Server 2013
Team Foundation Server is now for everyone! Team Foundation Server is an integral part of Microsoft's Application Lifecycle Management suite for managing and delivering software projects. The 2013 update has opened up TFS for everyone by expanding capabilities to support iOS, MacOS, Android, and Java development. Professional Team Foundation Server 2013 covers the latest updates for Agile Project Management, Test-Case Management, Release Management, and shows new users the TFS workflow for managing and delivering products. The authors leverage their positions as MVP Microsoft insiders to guide you step-by-step through all things TFS, as well as help prepare you for the Team Foundation Server Certification Exam. Provides a broad overview of Team Foundation Server for developers, software project managers, testers, business analysts, and others wanting to learn how to use TFS Gives TFS administrators the tools they need to efficiently monitor and manage the TFS environment Covers core TFS functions including project management, work item tracking, version control, test case management, build automation, reporting Explains extensibility options and how to write extensions for TFS Helps certification candidates prepare for the Microsoft Team Foundation Server 2013 certification exam Professional Team Foundation Server 2013 is the ultimate guide to mastering this invaluable developer's tool.
Professional C# 5.0 and .NET 4.5.1
Comprehensive, advanced coverage of C# 5.0 and .NET 4.5.1 Whether you're a C# guru or transitioning from C/C++, staying up to date is critical to your success. Professional C# 5.0 and .NET 4.5.1 is your go-to guide for navigating the programming environment for the Windows platform. After a quick refresher of the C# basics, the team of expert authors dives in to C# 5.0 and updates for NET 4.5.1. Includes: Different behaviors for .NET 4.5.1 and the changes to Visual Studio 2013 Changes to ASP.NET Core, Web Forms, MVC, and Web API Updated Windows 8 deployments and localization, event logs, and data flow Shuffling of ADO.NET Entity Framework Additions to Windows Workflow Foundation New Windows Runtime 2.0 updates
Microsoft Business Intelligence Tools for Excel Analysts
Bridge the big data gap with Microsoft Business Intelligence Tools for Excel Analysts The distinction between departmental reporting done by business analysts with Excel and the enterprise reporting done by IT departments with SQL Server and SharePoint tools is more blurry now than ever before. With the introduction of robust new features like PowerPivot and Power View, it is essential for business analysts to get up to speed with big data tools that in the past have been reserved for IT professionals. Written by a team of Business Intelligence experts, Microsoft Business Intelligence Tools for Excel Analysts introduces business analysts to the rich toolset and reporting capabilities that can be leveraged to more effectively source and incorporate large datasets in their analytics while saving them time and simplifying the reporting process. Walks you step-by-step through important BI tools like PowerPivot, SQL Server, and SharePoint and shows you how to move data back and forth between these tools and Excel Shows you how to leverage relational databases, slice data into various views to gain different visibility perspectives, create eye-catching visualizations and dashboards, automate SQL Server data retrieval and integration, and publish dashboards and reports to the web Details how you can use SQL Server’s built-in functions to analyze large amounts of data, Excel pivot tables to access and report OLAP data, and PowerPivot to create powerful reporting mechanisms You’ll get on top of the Microsoft BI stack and all it can do to enhance Excel data analysis with this one-of-a-kind guide written for Excel analysts just like you.