John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedThe Demise of the Dollar.... And Why It's Even Better for Your Investments
Just when you thought the dollar couldn’t sink any further, it continues on a downward spiral. And now, with this fully revised and updated edition of The Demise of the Dollar, Addison Wiggin returns to reveal the many ways you can capitalize on this opportunity. Picking up where the bestselling original edition left off, this engaging book examines the many reasons behind the dollar’s ongoing decline and provides you with the information needed to financially survive and thrive during the years ahead.
Start with the Answer. And Other Wisdom for Aspiring Leaders
"Seelert's stories and wisdom demonstrate that the principles and practices leading to winning results in sports are highly transferable to the building of brands, businesses, and organizations. This book tells you how." —Jack Twyman, NBA Hall of Fame player, former ABC Game of the Week announcer, and former Chairman and CEO, Super Food Services Inc. «Seelert's comprehensive revelation of his leadership wisdom is priceless—especially the management of culture through innovative communications, fueled by rock-solid personal spirit and style. Read and succeed . . . it's that actionable. Bob's the real leadership deal.» —John W. Luther, President, Luther & Company, Strategic Growth Consulting «I've never been at my best when working for a boss in the traditional sense . . . Authority is not my favorite cultural tool. I am at my best (maybe like you) when I have a coach and mentor. Bob Seelert has played that role for over a decade, providing me with counsel, guidance, perspective, and unconditional love and support. Oh yes, and wisdom. Lots of it! You'll find out what I mean when you read this book.» —Kevin Roberts, CEO Worldwide, Saatchi & Saatchi «Bob Seelert entered Saatchi & Saatchi in early 1995 when the company was in flux and extremely unstable. In a few short years, he not only stabilized the business, he grew it into an even greater advertising powerhouse than it once was. If anyone is qualified to write about business turnarounds, it's Seelert!» —David Herro, Chief Investment Officer-International, Harris Associates LP «Spencer Stuart placed Bob Seelert into leadership positions at Kayser-Roth and Saatchi & Saatchi at times when success seemed impossible, but failure was not an acceptable option. In both situations, he achieved highly successful turnarounds, and his stories tell you why.» —Thomas Neff, Chairman, Spencer Stuart USA «Bob Seelert and I worked together for twenty years, and I saw firsthand how the wisdom in this book enabled him to build businesses and organizations. For MBA students and other aspiring business leaders, this book will become their well-thumbed how-to guide for constructing a successful career.» —Erv Shames, Lecturer, University of Virginia Darden Graduate School of Business andformer President and CEO, General Foods USA and Borden, Inc.
Secrets of Swiss Banking. An Owner's Manual to Quietly Building a Fortune
In Secrets of Swiss Banking, offshore financial specialist Hoyt Barber shows how to protect your hard-earned assets by safely and legally moving your money into trusted Swiss financial institutions. Along with timely banking advice and solid investment insights, Barber provides authoritative information on a variety of Swiss banking-related issues—from the basics of opening an account to the nuances of numerous Swiss banking and investment strategies. He also details Swiss banking policies and regulations along with U.S. tax and reporting requirements.
Confessions of a Subprime Lender. An Insider's Tale of Greed, Fraud, and Ignorance
Former subprime lender Richard Bitner once worked in an industry that started out helping disadvantaged customers but collapsed due to greed, lack of financial control and willful ignorance. In Confessions of a Subprime Lender: An Insider's Tale of Greed, Fraud, and Ignorance, he reveals the truth about how the subprime lending business spiraled out of control, pushed home prices to unsustainable levels, and turned unqualified applicants into qualified borrowers through creative financing. Learn about the ways the mortgage industry can be fixed with his twenty suggestions for critical change.
YouTube and Video Marketing. An Hour a Day
A complete, task-based guide to developing, implementing, and tracking a video marketing strategy Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization. If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis. Written in the popular «Hour a Day» format, which breaks intimidating topics down to easily approachable tasks Covers previously undocumented optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Examines effective promotional tactics, how to optimize video for YouTube and search engine visibility, and metrics and analytics Includes case studies, additional resources, a glossary, information about creating and editing video, step-by-step guides, and valuable tutorials YouTube and Video Marketing: An Hour A Day gives you the tools to give your clients or your organization a visible, vital marketing presence online
Social Media Marketing. An Hour a Day
If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.
Almost Catholic. An Appreciation of the History, Practice, and Mystery of Ancient Faith
Jon Sweeney, a self-described “evolved Protestant” and noted religious writer, has long been fascinated by the Catholic Church. However, it wasn’t until he was a young missionary in the Philippines that he truly began to understand the Church’s traditions, mysteries, and religious beliefs and its hold on those who follow the tradition. As he explains, Catholic spirituality is all about responding to the fundamental mystery of Jesus, the incarnation, and what it all meant in the beginning as well as what it means today. In Almost Catholic, Sweeney offers an appreciation of Catholicism, weaving in the story of his own explorations with those of others who have also been attracted to this tradition. He finds himself drawn to the Church’s ancient and medieval traditions out of a desire to connect with the deepest and widest paths on the way. Two millennia of saints and practices and teachings and mystery form a connection for him to the very beginnings of Christianity.
Audel HVAC Fundamentals, Volume 3. Air Conditioning, Heat Pumps and Distribution Systems
Keep it cool or heat things up This third volume of Audel's HVAC Library gives you a comprehensive, hands-on guide to installing, servicing, and repairing all basic air-conditioning systems in both new and older construction. You'll also find complete coverage of specialized heating units-radiators, radiant heating systems, stoves, fireplaces, heat pumps, and indoor/outdoor pool heaters, plus fans, exhaust systems, air filters, and more. It's what you need to complete your HVAC reference library. * Make accurate calculations for AC system output * Tailor AC systems for older construction * Learn to install and service today's popular electronic air cleaners and filters * Service less common heating systems such as coal-fired furnaces * Install, maintain, and repair humidifiers and dehumidifers * Handle radiators, convectors, and baseboard heating units
The Space Book. Activities for Experiencing the Universe and the Night Sky
Get ready to blast off on an exciting hands-on space adventureNow kids can take a tour of the cosmos without ever leaving their own backyards. With The Space Book in hand, they can journey to the moon and far beyond, exploring planets and asteroids, and learning about everything from the big bang and the beginning of time to quasars, comets, and other galaxies. Filled with exciting projects and observing activities, this action-packed guide gives kids a chance to investigate the outer reaches of the universe while they have a great time building their own rockets, creating pepper planets, demonstrating the greenhouse effect, and much, much more. All the activities can be done with materials that are safe, inexpensive, and easily found around the house. Marc McCutcheon (South Portland, ME) is a journalist, author, and amateur scientist. He has written for Omni and Science Digest as well as several books, including the bestselling The Compass in Your Nose and Other Astonishing Facts about Your Body.
The Insider's Guide to 52 Homes in 52 Weeks. Acquire Your Real Estate Fortune Today
A real estate guide unlike any other, The Insider's Guide to 52 Homes in 52 Weeks is the true story of a seemingly impossible investing challenge and the two investors who pulled it off–all to prove that you can do it too. Successful real estate investors Dolf de Roos and Gene Burns wanted to show skeptical investors that there are always great deals to be found. So they set out to buy fifty-two homes in just one year. Not only did they succeed, they did it in less than ten months and earned a lot of money in the process! Tracing this ten-month real estate adventure in depth and detail, The Insider's Guide to 52 Homes in 52 Weeks explains the authors' strategies and techniques for acquiring almost any property in any market. Inside, you'll find step-by-step guidance on: * Finding the perfect market to invest in * Designing your strategy and getting started * Making your first deal * Finding the help you need to succeed * Changing strategies midstream * Networking to find new leads and opportunities * And much more Combining unbeatable investing guidance with firsthand accounts of real deals, The Insider's Guide to 52 Homes in 52 Weeks arms investors with a diverse mix of strategies and tactics that will turn every real estate deal into a moneymaker.