John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedGimme! The Human Nature of Successful Marketing
In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy.
Excel 2007 All-In-One Desk Reference For Dummies
Master the Ribbon, powerful graphics capabilities, and more! Your one-stop guide to great-looking spreadsheets that actually mean something Create colorful spreadsheets and charts, use Live Preview, and maximize everything Excel 2007 has to offer! Find just what you need to know about using the new Ribbon, designing spreadsheets that communicate, editing and printing them, working with formulas, protecting your data when you collaborate, turning out cool charts, and much more. The included four-color insert highlights the Ribbon, new graphics features, and more! Discover how to Create dynamic spreadsheets with style galleries Work with more than 40 new cell styles Automate formatting with Live Preview Share Excel data with other programs Use VBA to write custom Excel functions
Creating Striking Graphics with Maya and Photoshop
Add Another Dimension to Your Portfolio—And Move to the Top of Your Craft Professional artists who strive to bring a new look to their illustrations are using Alias' premier 3D software in tandem with Adobe's prominent digital imaging program to create cutting-edge graphics. Now, with Maya 6, this remarkable combo is even better integrated than before. Creating Striking Graphics with Maya and Photoshop—brought to you from Maya Press, a publishing partnership between Sybex and Alias—is a dazzling introduction to the vibrant world of 3D and Maya. Graphics wiz Daniel Gray, with help from an elite group of pros, will inspire you to incorporate 3D into your graphics and think more artistically when approaching your creations. And if you're already familiar with Maya, you'll learn how Maya 6 makes it even easier to work between both applications. First you'll get the essential Photoshop user's introduction to Maya and learn how to make the leap from 2D to 3D. Then, you'll discover how high-profile artists use Maya and Photoshop together in real-world scenarios where 2D and 3D collide in a burst of creativity. Through a series of interviews that address a variety of 3D applications, you'll discover how: Maya Master Meats Meier depicts Mother Nature with otherworldly success Michael Elins combines photography and classical painting with the 3D world Damon Riesberg cranks out a daily comic strip by posing and rendering his cast of characters guru studios crafts beautiful 3D cartoons with a cool retro feel for TELETOON Meteor Studios brings ultra-realistic prehistoric creatures to life for the Discovery Channel's Dinosaur Planet IBM painstakingly re-creates ancient artifacts, such as the Sphinx, for the Egyptian Museum in Cairo Meshwerks digitizes automobiles for use in movies, advertising, and video games and creates the ultra-cool chopped and channeled Honda EleMENTAL Woodie! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Five Key Principles of Corporate Performance Management
In Five Key Principles of Corporate Performance Management, Bob Paladino shares his decades of experience to provide proven, real-world implementation insights from globally recognized and award-winning organizations. You’ll discover what today’s Fortune 100 companies are doing right, and how to implement their enterprise techniques and strategies within your own organization to maximize success.
Getting Started in Exchange Traded Funds (ETFs)
AN ACCESSIBLE INTRODUCTION TO ETFs GETTING STARTED IN Exchange Traded Funds «Todd Lofton delivers what he promises with an approach and advice that has the footprint of an experienced trader. Instead of addressing dummies,' he's written a book for the intelligent investor who is inexperienced using ETFs. It progresses through every area, from passive positions to options, in a way that makes you comfortable trading. You can see that the way he gives experienced advice at the end puts this book on a higher plane.» – Perry Kaufman, author of New Trading Systems and Methods, Fourth Edition «Todd Lofton has helped many investors get started in futures and options trading by turning complex subjects into clearly written magazine articles and books over the last 35 years. He has done it again with this book on ETFs, one of the hottest new investment areas. Anyone who is contemplating investing in stocks or mutual funds should check out his easy-to-understand explanation of ETFs, how to use them, and how they can play a valuable role in an investment portfolio.» – Darrell Jobman, Editor in Chief, TradingEducation.com, former editor of Futures magazine «The ETF market is exploding! With so many under-performing mutual funds, investing in ETFs is truly the intelligent way to invest. This is a great primer for anyone interested in understanding this market better.» – Chris Osborne, CFP, Senior Vice President- Wealth Management, Smith Barney First Launched in 1193, exchange traded funds (ETFs) continue to attract the interest of investors around the world. ETFs low costs, tax efficiencies, and liquidity make them ideal investment vehicles. If you're interested in ETFs but don't know where to begin, Getting Started in Exchange Traded Funds is the book for you. Written in a straightforward and easy-to-read manner, this practical guide clearly explains the ins-and-outs of ETFs. With only a sprinkling of math and no complicated jargon, Getting Started in Exchange Traded Funds will help you: * Look for an ETF that best matches a particular investment objective * Evaluate a particular ETFs performance * Forecast ETF prices with basic technical and fundamental analysis * Use ETFs for hedging * Employ options and futures on ETFs in a variety of trading strategies * Use ETFs for both long-term positions and day trading * And much more Filled with practical advice and illustrative examples, Getting Started in Exchange Traded Funds shows you how ETFs can make it easier for you to achieve your personal financial goals.
PowerPoint 2007 All-in-One Desk Reference For Dummies
7 books in 1—your key to PowerPoint success! Your one-stop guide to perfect presentations with PowerPoint 2007 Everybody uses PowerPoint, right? How can you make your presentations pop? Check this handy reference with its easy-to-use minibooks! Once you get going with all the cool new stuff in PowerPoint 2007, you find out how to jazz up your presentations with charts, transitions, photos, animation, and even some ultra-cool power-user tricks. Discover how to Plan and create a presentation Use speed techniques Handle master slides and master styles Customize slides with themes and templates Make diagrams and charts Create video slides
Canon EOS Digital Rebel XTi / 400D For Dummies
The Canon Digital Rebel XTi/400D is an ideal camera for first-time digital SLR users. Unfortunately if you don't know photography lingo you might find yourself never veering from your camera's default settings and into all the cool features that help you take outstanding photos. This book takes care of that problem. Canon EOS Digital Rebel XTi/400D For Dummies comes to the aid of new and inexperienced XTi/400D users by walking them through all the features of their camera. The book not only explains that camera's controls, but also demonstrates how each feature contributes to creating great photos. Illustrated with hundreds of full-color photos, this guide helps you get up-to-speed on the XTi/400D and in control of this popular camera.
Buying, Owning and Selling a Home in Canada
If you've ever bought, owned, or sold a home–or are about to–you know how exciting and how daunting it can be. Buying, Owning and Selling a Home in Canada, Second Edition, completely revised and updated, tells you absolutely everything you need to know about the joys and headaches of owning a home. Complete on-volume reference on every stage of owning a home. Covers shopping for a mortgage; negotiating your agreement of purchase and sale; signing contracts with renovators, movers, and others; understanding those mpenetrable insurance policies; dealing with problem neighbours and much more. Your «operating manual» for legal issues as well as the everyday problems of home ownership. Written in plain English that's easy to understand. Includes helpful, practical checklists and forms. Tells you what you need to know to prevent and solve many problems on your own. What you need to ask lawyers and other professionals–it may even help to reduce the fees you'll have to pay. Completely revised and updated including: how to look for a home on the Internet and how you can use your home to save, or get more money. Expand information on such topics as: condominium ownership, making offers on a home, and homeowner's insurance, to name just a few.
Option Pricing Models and Volatility Using Excel-VBA
This comprehensive guide offers traders, quants, and students the tools and techniques for using advanced models for pricing options. The accompanying website includes data files, such as options prices, stock prices, or index prices, as well as all of the codes needed to use the option and volatility models described in the book. Praise for Option Pricing Models & Volatility Using Excel-VBA «Excel is already a great pedagogical tool for teaching option valuation and risk management. But the VBA routines in this book elevate Excel to an industrial-strength financial engineering toolbox. I have no doubt that it will become hugely successful as a reference for option traders and risk managers.» —Peter Christoffersen, Associate Professor of Finance, Desautels Faculty of Management, McGill University «This book is filled with methodology and techniques on how to implement option pricing and volatility models in VBA. The book takes an in-depth look into how to implement the Heston and Heston and Nandi models and includes an entire chapter on parameter estimation, but this is just the tip of the iceberg. Everyone interested in derivatives should have this book in their personal library.» —Espen Gaarder Haug, option trader, philosopher, and author of Derivatives Models on Models «I am impressed. This is an important book because it is the first book to cover the modern generation of option models, including stochastic volatility and GARCH.» —Steven L. Heston, Assistant Professor of Finance, R.H. Smith School of Business, University of Maryland
CompTIA A+ Certification All-In-One Desk Reference For Dummies
At the end of 2004, more than 600,000 people had received CompTIA's vendor-neutral A+ certification, a key credential for anyone pursuing a career as a computer technician This competitively priced new guide offers seven minibooks and 1,000+ pages covering every aspect of the two required A+ exams, plus customizable test-prep software on CD-ROM Minibooks provide a thorough review of all the hardware and operating system topics tested in the exams: installation, configuration, and upgrading; diagnosing and troubleshooting; preventive maintenance; motherboards, processors, and memory; printers; networking; and operating system fundamentals Published day-and-date with the CompTIA's latest revision of the A+ exams Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.