John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedTelephone Sales For Dummies
Nearly 100 million Americans (one out of three) purchase goods and services over the phone each year. Telephone Sales For Dummies shows both new and seasoned sales reps, from realtors, insurance agents to telemarketers, how to create pre-call plans and effectively prospect via the phone. Packed with techniques, scripts, and dialogues, this hands-on, interactive guide assists readers with making cold calls, warm calls, and referral calls, helping them plan and execute openings to create interesting dialogue; ask key questions; develop persuasive presentation techniques; work within the No Call Law parameters; leave effective and enticing voicemails that get results; get past screeners and get quality referrals; find hot leads; and create callback scripts that close the sale.
Business Intelligence For Dummies
You're intelligent, right? So you've already figured out that Business Intelligence can be pretty valuable in making the right decisions about your business. But you’ve heard at least a dozen definitions of what it is, and heard of at least that many BI tools. Where do you start? Business Intelligence For Dummies makes BI understandable! It takes you step by step through the technologies and the alphabet soup, so you can choose the right technology and implement a successful BI environment. You'll see how the applications and technologies work together to access, analyze, and present data that you can use to make better decisions about your products, customers, competitors, and more. You’ll find out how to: Understand the principles and practical elements of BI Determine what your business needs Compare different approaches to BI Build a solid BI architecture and roadmap Design, develop, and deploy your BI plan Relate BI to data warehousing, ERP, CRM, and e-commerce Analyze emerging trends and developing BI tools to see what else may be useful Whether you’re the business owner or the person charged with developing and implementing a BI strategy, checking out Business Intelligence For Dummies is a good business decision.
Wealth, War and Wisdom
An intriguing look at how past market wisdom can help you survive and thrive during uncertain times In Wealth, War & Wisdom, legendary Wall Street investor Barton Biggs reveals how the turning points of World War II intersected with market performance, and shows how these lessons can help the twenty-first-century investor comprehend our own perilous times as well as choose the best strategies for the modern market economy. Through these pages, Biggs skillfully discusses the performance of equities in both victorious and defeated countries, examines how individuals preserved their wealth despite the ongoing battles, and explores whether or not public equities were able to increase in value and serve as a wealth preserver. Biggs also looks at how other assets, including real estate and gold, fared during this dynamic and devastating period, and offers valuable insights on preserving one's wealth for future generations. With clear, concise prose, Biggs Reveals how the investment insights of truly trying times can be profitably applied to modern day investment endeavors Follows the performance of global markets against the backdrop of World War II Offers many relevant lessons-about life, politics, financial markets, wealth, and survival-that can help you thrive in the face of adversity Wealth, War & Wisdom contains essential insights that will help you navigate modern financial markets during the uncertain times that will increasingly define this new century.
Encyclopedia of Candlestick Charts
Following in the footsteps of author Thomas Bulkowski’s bestselling Encyclopedia of Chart Patterns—and structured in the same way—this easy-to-read and -use resource takes an in-depth look at 103 candlestick formations, from identification guidelines and statistical analysis of their behavior to detailed trading tactics. Encyclopedia of Candlestick Charts also includes chapters that contain important discoveries and statistical summaries, as well as a glossary of relevant terms and a visual index to make candlestick identification easy.
GoldMine 8 For Dummies
If you run a small business, you know how important customer relationship management, or CRM, can be to your bottom line. And you know it can be a bit daunting. Well, not with GoldMine and GoldMine 8 For Dummies! GoldMine is business software designed to help you organize your contacts, track activities, schedule appointments, create reports that tell you how you’re doing, and make accurate business projections. GoldMine 8 is completely revised to make it more useful than ever, once you get the hang of it. That’s where GoldMine For Dummies comes to the rescue! Written by an authorized GoldMine trainer, this guide shows you how to: Set up GoldMine 8 and customize it for your business Create, view, and update customer records Schedule activities and manage leads Monitor your marketing efforts and see what’s working Predict sales based on past results Work with GoldMine’s e-mail system Organize and distribute information Access GoldMine from outside your office Integrate GoldMine with your company Web site Even if you’ve used a previous version of GoldMine, you’ll find some big changes in this newest revision, but GoldMine 8 For Dummies makes it easy to get up to speed. When you’ve read this book and discovered how GoldMine can help you keep track of your clients, reduce costs, and improve efficiency, you’ll think you’ve hit the motherlode!
Coaching Basketball For Dummies
So you’re thinking about volunteering to coach youth basketball? Great! You’re in for a fun, rewarding experience. Whether you’re new to the sport and looking for some guidance or you’re a seasoned coach hunting for some fresh tips, Coaching Basketball For Dummies will help you command the court with confidence. Each friendly chapter is packed with expert advice on teaching the basics of basketball—from dribbling and shooting to rebounding and defending—and guiding your kids to a fun-filled, stress-free season. You get a crash course in the rules and regulations of the game, as well as clear explanations of what all those lines, circles, and half-circle markings mean on the court. You’ll assign team positions, run great practices, and work with both beginning and intermediate players of different age groups. You’ll also see how to ramp up your players’ skills and lead your team effectively during a game. This book will also help you discover how to: Develop your coaching philosophy Understand your league’s rules Conduct a preseason parents’ meeting—crucial for opening the lines of communication Teach offensive and defensive strategies Keep your kids healthy and injury-free Encourage good sportsmanship Make critical half-time adjustments during a game Help struggling players Address discipline problems and handle difficult parents Coach an All-Star or Travel team Complete with numerous offensive and defensive drills and tips for helping your kids relax before a game, Coaching Basketball For Dummies is the fun and easy way to get the score on this worthwhile endeavor!
Bookkeeping Workbook For Dummies
If you're preparing for The American Institute of Professional Bookkeepers' (AIPB) bookkeeping certification test, you need an easy- to-follow test-preparation guide that gets you up to speed quickly in all of the bookkeeping basics, from setting up a company's books and recording transactions to managing employee payroll, handling government paperwork, and closing out the books. You need Bookkeeping Workbook For Dummies. With demonstration problems, complementary examples, and multiple-choice questions you'll find in this user-friendly primer, you'll sharpen your bookkeeping skills for the real world as you increase your ability to perform well on any test. Chapter quizzes let check your progress as you go, and step-by-step answers show you where you went wrong (or right) each problem. You'll feel your confidence —and competence—growing as you learn how to: Perform a wide variety of financial transactions Use key concepts and skills with real-world bookkeeping problems Design a bookkeeping system Track day-to-day business operations Keep journals for active accounts Use blank working papers and spread sheets Handle cash entries and develop internal controls Calculate and pay employee withholding taxes Depreciate assets Prove out your books at year's end Prepare tax returns as set up for a new year Complete with Top Ten lists for managing cash, monitoring accounts, and finding additional helpful resources, Bookkeeping Workbook For Dummies is the test-prep guide you need to help you ace the certification test and speed your way into a successful and rewarding career.
African American Religious Leaders
BLACK STARS Meet the black religious leaders who helpedshape the African American experience–from colonial to modern times * Absalom Jones * Richard Allen * Jarena Lee * Lemuel Haynes * Peter Williams Sr. * Peter Williams Jr. * John Marrant * Denmark Vesey * Sojourner Truth * Nat Turner * Maria Stewart * John Jasper * Alexander Crummell * Henry Highland Garnett * Henry McNeal Turner * Richard Henry Boyd * Bishop C. M. «Sweet Daddy» Grace * Vernon Johns * Elijah Muhammad * Howard Thurman * Adam Clayton Powell Jr. * Joseph E. Lowery * Malcolm X * Martin Luther King Jr. * Andrew J. Young * James L. Bevel * John Lewis * Prathia Hall Wynn * Jesse L. Jackson * Vashti Murphy McKenzie * Fredrick J. Streets * Al Sharpton * Renita J. Weems * T. D. Jakes
Destination Weddings For Dummies
Want to have a wonderful wedding away from home? Destination Weddings For Dummies is your all-in-one guide to getting married out of town, giving you savvy tips on everything from making travel arrangements to hiring vendors to dressing the wedding party. Fron Vegas to the Vatican, this hands-on, practical resource helps you arrange a unique, unforgettable wedding anywhere in the world. Focusing on the various ways you can use the Internet in your planning, Destination Weddings For Dummies is filled with Web tips, shortcuts, and URLs, as well as instructions for creating your own digital wedding planner. You’ll see how to establish a realistic wedding budget and get your friends and family on board. Then, you’ll choose the perfect location; from Europe to the tropics to the open sea, we’ve done the scouting for you! You’ll also discover how to: Get married legally around the world Know who, when, and how to invite Create your own destination wedding Web site and blog Fit all the basics into your budget— from flowers and catering to the rings, photography, and music Hire wedding pros from a distance Decide on your ceremony’s style Dress the bride, groom, and the wedding party Communicate your plans to invited guests Compare wedding packages Save money on travel arrangements Test-drive your destination wedding site Organize fun wedding activities Handle various wedding emergencies If money is no object, you'll also see how to host a blowout wedding and make a splash when you splurge. Whether it’s a small, intimate ceremony in a Hawaiian garden or a large gathering on a yacht in the Mediterranean, Destination Weddings For Dummies is all you need to get married anywhere you choose with ease and in style!
Google Analytics 2.0
Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more. BONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google's dime.