John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedEffective Software Test Automation. Developing an Automated Software Testing Tool
"If you'd like a glimpse at how the next generation is going to program, this book is a good place to start." —Gregory V. Wilson, Dr. Dobbs Journal (October 2004) Build Your Own Automated Software Testing Tool Whatever its claims, commercially available testing software is not automatic. Configuring it to test your product is almost as time-consuming and error-prone as purely manual testing. There is an alternative that makes both engineering and economic sense: building your own, truly automatic tool. Inside, you'll learn a repeatable, step-by-step approach, suitable for virtually any development environment. Code-intensive examples support the book's instruction, which includes these key topics: Conducting active software testing without capture/replay Generating a script to test all members of one class without reverse-engineering Using XML to store previously designed testing cases Automatically generating testing data Combining Reflection and CodeDom to write test scripts focused on high-risk areas Generating test scripts from external data sources Using real and complete objects for integration testing Modifying your tool to test third-party software components Testing your testing tool Effective Software Test Automation goes well beyond the building of your own testing tool: it also provides expert guidance on deploying it in ways that let you reap the greatest benefits: earlier detection of coding errors, a smoother, swifter development process, and final software that is as bug-free as possible. Written for programmers, testers, designers, and managers, it will improve the way your team works and the quality of its products.
Winning At Retail. Developing a Sustained Model for Retail Success
Praise for Winning At Retail «Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value. If you want to harness your company's strengths to become a leader in your category-and stay in tune with what your customers want-this is the book for you.» -Jim Rand, Senior Vice President of Business Development, McDonald's Corporation «Winning at Retail provides a thoughtful approach to retail differentiation. Ander and Stern warn of the 'treacherous middle' into which retailers too easily drift. They inspire us to avoid this peril through case studies of retailers who have assumed leadership through courageous choice.» -Robert L. Price, Senior Vice President and Chief Marketing Officer, Wawa «In a difficult retail environment, this book provides crucial guidance for staying on top of your competition-by taking the customer seriously and leveraging your strengths to provide experiences that increase customer loyalty. Will Ander and Neil Stern elegantly argue that you can't always be the biggest, fastest, and trendiest place on the block, but it takes only one of these 'Ests' to be a category leader. Businesses big and small can benefit from the carefully distilled lessons in this book.» -Bernd Schmitt, Professor of Marketing, Columbia Business School and author of Customer Experience Management
Creating Success from the Inside Out. Develop the Focus and Strategy to Uncover the Life You Want
Creating Success from the Inside Out shares the inspiring and motivational story of Ephren Taylor, one of the world’s youngest-ever CEOs of a publicly traded company. A millionaire by the young age of sixteen, Taylor tells you what it takes to succeed in life by following your own path and refusing to be defeated. When you ignore the voices of negativity and follow our own true passions, there are no obstacles you can't overcome.
Trading Without Gambling. Develop a Game Plan for Ultimate Trading Success
Many people perceive trading as nothing more than a gamble. But there are still people who consistently make money trading. How do they do it? They've learned to separate gambling from trading. And the way they do this, says author Marcel Link, is by developing a proper plan. In Trading Without Gambling, Link shows how to create and use a sound game plan to improve every aspect of trading–including finding trades, timing, knowing how much to trade, where to exit, and how to adjust risk–while leaving very little to gambling.
Risk Transfer. Derivatives in Theory and Practice
Based on an enormously popular «derivative instruments and applications» course taught by risk expert Christopher Culp at the University of Chicago, Risk Transfer will prepare both current practitioners and students alike for many of the issues and problems they will face in derivative markets. Filled with in-depth insight and practical advice, this book is an essential resource for those who want a comprehensive education and working knowledge of this major field in finance, as well as professionals studying to pass the GARP FRM exam. Christopher L. Culp, PhD (Chicago, IL), is a Principal at CP Risk Management LLC and is also Adjunct Professor of Finance at the University of Chicago. He is the author of Corporate Aftershock (0-471-43002-1) and The ART of Risk Management (0-471-12495-8).
The Brand Who Cried Wolf. Deliver on Your Company's Promise and Create Customers for Life
Branding has become the narrow responsibility of the marketing department, and customers have stopped believing the ads. This book shows you how to build a powerful, lasting brand. You will learn how to involve the entire organization, from sales, customer service, shipping, product design, and marketing, in the branding process. The author discusses how to create powerful, emotional, and unique experiences for others, turn every customer into an evangelist, and greatly expand your reach of influence. Use this book to define your personal and professional brand.
The Coming to America Cookbook. Delicious Recipes and Fascinating Stories from America's Many Cultures
COOK UP A HEAPING DISH OF CULTURE WITH TASTY RECIPES FROM AMERICAN IMMIGRANTS Who knew culture could be so delicious? In THE COMING TO AMERICA COOKBOOK, you'll discover how America's immigrants have lived and dined over the centuries. This scrumptious survey of a wide variety of cuisine–Mexican, Irish, Chinese, Moroccan, Turkish, Ethiopian, Nigerian, and many more–blends together an appetizing mix of kid-friendly recipes and fun food facts throughout each chapter. Kids will have a great time learning about each culture's distinctive foods and traditions while they cook up easy and yummy recipes, including: NAAN, a bread made with yogurt, which is a staple of Indian cooking SAVORY SHRIMP OVER RICE, a recipe from Northern Italy passed down through generations BRATWURST WITH SAUERKRAUT, a favorite dish of Wisconsin, where many Germans settles in the nineteenth century BANANA STRAWBERRY BATIDOS, icy Cuban drinks that are as common as cola in cities with many Cuban residents, such as Miami DUTCH WINDMILL COOKIES, which are traditionally made in the Netherlands at Christmas time THE COMING TO AMERICA COOKBOOK also includes information on cooking tools and skills, with important rules for kitchen safety and cleaning up.
The U.S. History Cookbook. Delicious Recipes and Exciting Events from the Past
Serve up a heaping lesson of history with delicious recipes from our nation's past– from the pilgrims' first feast to today's high-tech, low-fat fare Who knew history could be so delicious? In The U.S. History Cookbook, you'll discover how Americans have lived and dined over the centuries. This scrumptious survey of periods and events in U.S. history mixes together a delectable batter of food timelines, kid-friendly recipes, and fun food facts throughout each chapter, including such fascinating tidbits as: Sunday was baked bean day in many colonial family homes; pioneers took advantage of the rough trails to churn milk into butter; the Girl Scouts first started selling cookies in the 1930s to save money for summer camp; and so much more! Kids will have a great time learning about the past while they cook up easy and yummy recipes, including: * Cornmeal Blueberry Mush, a favorite dish of the Native Americans of the Northeast * King Cake, the traditional cake served at the Mardi Gras Festival in New Orleans, Louisiana * Amazing Country Scrambled Eggs, an essential part of any hearty pioneer breakfast * Cocoanut Pudding, a favorite dessert of travelers riding the transcontinental railroad in the 1870s * Baked Macaroni 'N' Cheese, a popular and inexpensive dish enjoyed during the Depression The U.S. History Cookbook also includes information on cooking tools and skills, with important rules for kitchen safety and clean up.
The RRSP Secret. Defend and Build Your Wealth with This Powerful Investment Strategy
If you're a Canadian investor who's feeling ripped off lately, you're not alone. Canadians pay the highest fees in the world when it comes to investments in RRSPs and other registered accounts. Is this just because Canadians are foolish, or is there something more sinister at work? Now, and for the first time, The RRSP Secret reveals many of the financial industry's most closely guarded secrets – providing the individual investor an unprecedented view into how the financial system negatively impacts the financial freedom of most Canadians. More importantly, the book outlines specifically how to defend your wealth and use a little-known strategy to create double-digit returns – the same way the banks do. You'll never hear a bank manager or financial advisor tell you about this secret strategy, and you won't read about it in the newspaper. Why? Because they'd rather continue selling you underperforming investments that increase their profits instead of making you wealthy. The financial industry is a massive marketing machine that isn't designed to make you money, and the only way you'll become financially free is if you take control of your financial future – and this is your opportunity. In The RRSP Secret, Greg Habstritt teaches you how to use the money in your RRSP, TFSA and other registered savings accounts to invest in one of the most reliable and secure investments available to you – and it's exactly the same strategy that the banks use to create profits themselves. You'll finally be empowered to turn the tables on the financial industry, and beat them at their own game. You'll learn how to invest for double-digit returns without having to take massive risks, or pay hidden fees and commissions. Stop being taken advantage of, and start making better decisions with your money. Your financial future starts now! Testimonials: « Greg Habstritt is a multi-millionaire who can show you exactly how to build massive wealth by using cutting-edge strategies and a formula for predicting markets. I teach people to learn from the best, and there's no one better than Greg!» ~ T. Harv Eker, Author of the #1 New York Times bestseller Secrets of the Millionaire Mind «I have known Greg Habstritt for several years and have always appreciated his integrity, honest approach, and willingness to ‘tell it like it is.' The concepts you'll read about have been used by wealthy Canadians for decades and now, for the first time, they're being shared in a very straightforward, step-by-step guide.» ~ Don R. Campbell, President of the Real Estate Investing Network and bestselling author of Real Estate Investing In Canada 2.0 «If you need street-smart skills on how to make millions in real estate like the pros do, then stop looking! Greg Habstritt teaches his secrets on how to build massive wealth through real estate investing. Greg teaches what he does and what works, and you can take that to the bank.» ~ Keith J. Cunningham, Master Teacher of Business, Keys to the Vault Business School for Entrepreneurs
Cybernetic Analysis for Stocks and Futures. Cutting-Edge DSP Technology to Improve Your Trading
Cutting-edge insight from the leader in trading technology In Cybernetic Analysis for Stocks and Futures, noted technical analyst John Ehlers continues to enlighten readers on the art of predicting the market based on tested systems. With application of his engineering expertise, Ehlers explains the latest, most advanced techniques that help traders predict stock and futures markets with surgical precision. Unique new indicators and automatic trading systems are described in text as well as Easy Language and EFS code. The approaches are universal and robust enough to be applied to a full range of market conditions. John F. Ehlers (Santa Barbara, CA) is President of MESA Software (www.mesasoftware.com) and has also written Rocket Science for Traders (0-471-40567-1) as well as numerous articles for Futures and Technical Analysis of Stocks & Commodities magazines.