John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedSo Smart But.... How Intelligent People Lose Credibility - and How They Can Get it Back
This fascinating book demonstrates that to be a good communicator and therefore an effective manager, a person must have five qualities in order to be viewed as totally credible–competence, character, composure, sociability, and extroversion. While some executives seem to possess all these qualities and be born with savvy communication skills, Weiner shows how anyone can find ways to make measurable improvements in how they present themselves that will enhance their credibility.
Trump Never Give Up. How I Turned My Biggest Challenges into Success
In Never Give Up, Donald Trump tells the dramatic stories of his biggest challenges, lowest moments, and worst mistakes—and how he uses tenacity and creativity to turn defeat into victory. Each chapter includes an inspiring story from Trump’s career and concludes with expert commentary and coaching from adversity researcher and author Paul Stoltz. Inspirational and intelligent, Never Give Up will help you deal with your own personal challenges, failures, and weaknesses.
A Declaration of Energy Independence. How Freedom from Foreign Oil Can Improve National Security, Our Economy, and the Environment
If you’ve wondered about how America can break links between oil consumption, terrorism, and the war in Iraq, A Declaration of Energy Independence: How Freedom from Foreign Oil Can Improve National Security, Our Economy, and the Environment will show you how our country can gain energy independence and solve its energy crisis. Written by a top energy expert, this book outlines seven economically and politically viable ways America can more efficiently use and produce energy. Find out how carbon fuels negatively impact our lives and understand the political framework of the energy crisis.
The Ultimate Safe Money Guide. How Everyone 50 and Over Can Protect, Save, and Grow Their Money
* Choosing profitable investments * Getting unbiased professional advice * Avoiding Insurance, Brokerage, and other scams Protect Your Wealth and Well-Being Now and for Years to Come In light of the new risks our country and our economy are facing, entering your fifties with an effective financial and personal plan for your future is now more crucial than ever-to make sure you can truly enjoy your golden years. The Ultimate Safe Money Guide was especially designed to help you map out your plan in this new environment, so that you can stop worrying about your money and just enjoy life. Step by step, Martin Weiss-an expert in financial ratings and consumer protection-introduces, explains, and helps solve many of the new challenges and risks that face millions of Americans over fifty, including how to find: * Truly profitable investments with the least risk * Protection against investment losses * The worst and best insurance policies and annuities * The best health insurance solution for you * The right plan for your long-term health care The Ultimate Safe Money Guide is an important source of information for anyone planning for a secure future during their fifties and beyond. Expert advice and proven guidance will prepare you for this critical juncture in your life at a critical time in our history, putting you on the road to a satisfying retirement, where you are always firmly in control.
Marketing to the Social Web. How Digital Customer Communities Build Your Business
Praise for Marketing to the Social Web «Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize their business opportunities.» -Mark Fuller, Chairman, Monitor Group «Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly outlines how institutions can survive and win in this chaotic new world, and lays out the revised rules of engagement-ignore them at your peril.» -George F. Colony, CEO, Forrester Research, Inc. «Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age. I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them.» -David Kenny, Chairman and Chief Executive Officer, Digitas Inc. «Where's the allure of social 2.0? Brands can talk . . . customers talk louder! Digital influence has arrived.» -Jeff Taylor, CEO, Eons and Founder of Monster.com «Larry Weber provides a simple and effective roadmap of the new customer information highway. Marketing to the Social Web is a valuable tool that will give everyone the confidence and know-how to compete in this fast-growing marketplace of ideas.» -Steve Harris, Vice President, Global Communications, General Motors Corporation «As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand.» -Nicholas Negroponte, Chairman, One Laptop per Child
Taking Brand Initiative. How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization. In this groundbreaking book, international branding thought leaders, Mary Jo Hatch and Make Schultz explain how a company's brand is just as important to ÒoutsidersÓÑpoliticians, suppliers, and analysts as it is to company insiders. They show how only the corporate brand can integrate all the company's staff functions and provide a vision for competition and globalization.
The Leisure Economy. How Changing Demographics, Economics, and Generational Attitudes Will Reshape Our Lives and Our Industries
For the past three decades, we have been steadily creating an extreme 'time-crunch economy' that has affected jobs, portfolios, businesses and lives. But the 'time-crunch economy' is turning into 'the leisure economy' and it will mean wrenching adjustments for our lives and institutions. Everyone from consumers, investors, businesses, and policy-makers will need to understand the changes afoot. The Leisure Economy posits profound economic changes in North America due to both the retirement of the baby boomers and the attitudes of ascendant generations X and Y. Looking at trends in demographics, economics and generational change, this book looks at how to stay ahead of the leisure economy and predicts who will be the winners and losers in the seismic shift ahead.
Digital Code of Life. How Bioinformatics is Revolutionizing Science, Medicine, and Business
A behind-the-scenes look at the most lucrative discipline within biotechnology Bioinformatics represents a new area of opportunity for investors and industry participants. Companies are spending billions on the potentially lucrative products that will come from bioinformatics. This book looks at what companies like Merck, Glaxo SmithKline Beecham, and Celera, and hospitals are doing to maneuver themselves to leadership positions in this area. Filled with in-depth insights and surprising revelations, Digital Code of Life examines the personalities who have brought bioinformatics to life and explores the commercial applications and investment opportunities of the most lucrative discipline within genomics. Glyn Moody (London, UK) has published numerous articles in Wired magazine. He is the author of the critically acclaimed book Rebel Code.
Extreme Value Hedging. How Activist Hedge Fund Managers Are Taking on the World
Activist hedge fund managers represent a small part of the $1.5 trillion hedge fund industry, but their approach is causing a stir among traditional managers and the investment community because they are shaking up the corporate establishment and making money for their investors. These types of managers are here to stay and Extreme Value Hedging tells the story of their rise to power in the U.S. and how they are spreading their influential gospel around the globe to places like China, Ukraine, South Korea and Sweden. Author Ronald D. Orol has a unique understanding of this world and through this book he shares his unparalleled insights in an easy to comprehend manner. He discusses everything from activist investor efforts to breakup the clubby insider world of corporate boardrooms to their deal-making or breaking pressure tactics and courtroom battles. Orol skillfully makes his case for each subject by offering revelations and examples from insiders like Ralph Whitworth, (Relational Investors), Guy Wyser-Pratte, (Wyser-Pratte Management), Mark Schwarz, (Newcastle Capital Group LLC), Robert Chapman (Chapman Capital), Phillip Goldstein (Opportunity Partners), Jeffrey Ubben (ValueAct Capital), Jeffrey M. Solomon (Ramius Capital Group LLC), Michael Van Biema (Van Biema Value Partners), Eric Rosenfeld (Crescendo Partners), Lars Förberg (Cevian Capital) and Emanuel Pearlman (Liberation Investment Group), among many, many others.
EconoPower. How a New Generation of Economists is Transforming the World
EconoPower will provide you with a firm understanding of the influence of modern economics and how it can be used to improve the world we live in. It offers practical advice on numerous personal financial matters—earning, saving, investing, and retiring—based on the breakthrough contributions of behavioral economists. And it looks at how economists are working successfully on issues such as public education, crime, and global warming. EconoPower also examines how a new economic philosophy may dominate the new millennium.