John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedThe Little Book that Saves Your Assets. What the Rich Do to Stay Wealthy in Up and Down Markets
If you’ve ever wondered how investors continue to see substantial market-beating investment returns with portfolios that just seem to grow and grow, The Little Book that Saves Your Assets: What the Rich Do to Stay Wealthy in Up and Down Markets will reveal some secrets. David Darst, also known as Mr. Asset Allocations, shows you how to use savvy asset allocation strategies that you can use to invest like the rich do. This dynamic and easy-to-understand book allows you to rethink your asset allocation strategies and make the leap from mediocre to stellar returns.
The Six Secrets of Change. What the Best Leaders Do to Help Their Organizations Survive and Thrive
From bestselling author Michael Fullan, wisdom for thriving in today's complex environment Successful organizations adjust quickly and intelligently to shifts in consumer tastes, political climate, and economic opportunity. How do they do it? The Six Secrets of Change explores essential lessons for business and public sector leaders for thriving in today's complex environment. Fullan draws on his acclaimed work in bringing about large-scale and substantial change in education reform in both public school systems and universities, as well as engaging in major change initiatives internationally. This book is filled with lessons that are insightful, actionable, and concisely communicable. «Fullan has an uncanny ability to produce what is needed at the time it is needed. The six secrets are based in theory, grounded in practice, powerful in their relationship to each other, and described in ways that enable deep understanding. It is a refreshing change from the surface lists of leadership and change ideas that all too often permeate education and business literature.» —Vicki Phillips, director of education, Bill & Melinda Gates Foundation Includes so-called leadership «secrets» that are decoded to be accessible and useful Offers illustrative examples from a variety of businesses, health organizations, and public education systems Lays out the six factors to organizational success: collegiality, long-range plans allow for the unknown, nurture employees, learning, leadership at all levels, and positive pressure must be inescapable Michael Fullan is the author of the acclaimed best-seller Leading in a Culture of Change Fullan convinces us that a leader who attends to all six key factors will have an organization that is constantly learning, growing, and thriving.
The ParentPreneur Edge. What Parenting Teaches About Building a Successful Business
Praise for The ParentPreneur Edge «Who needs an MBA? Julie's book teaches you how to use your parenting experiences to build a business. Brilliant stuff!» –Mary Cantando, author, The Woman's Advantage: 20 Women Entrepreneurs Show You What It Takes to Grow Your Business «Finally! Something that successfully illustrates that parenthood is clearly an asset to gaining the edge in business and success. Julie has written a valuable book that inspires, motivates, and educates.» –Gina Robison-Billups, President, Moms In Business Network and The International Association of Working Mothers «Whether you already have your own business or are thinking about starting one, you need to read this book. Full of actionable ideas that, when adopted, will bring benefits to your business before you're even done reading the book!» –Dr. Tom Hill, coauthor, Chicken Soup for the Entrepreneur's Soul «At last–a book that demolishes the polarization of parenting and work! The skills and talents developed through parenting are a mirror image of those developed and needed in entrepreneurship. Julie Lenzer Kirk's . . . firsthand experience blows away abstractions and shows both parents and entrepreneurs how to thrive. This is a necessary and inspiring book for anyone wanting a whole life.» –Margaret Heffernan, author, The Naked Truth and How She Does It, Visiting Professor in Entrepreneurship, Simmons College School of Management «Julie Lenzer Kirk integrates parenting and entrepreneurship in a way that incorporates the best of both worlds with a message that screams: You can do it all and enjoy it too!» –Claudia Morrell, Executive Director, Center for Women and Information Technology «This engaging book will inspire readers by showing them how the lessons and skills they've learned as parents can give them an edge in launching a business.» –Rieva Lesonsky, Editorial Director, Entrepreneur magazine «Julie makes the case that parenthood and entrepreneurship are the two toughest jobs you will ever love. Successful parenting skills can be put to great use when you journey down the exciting path of entrepreneurship. This book will help readers make that important connection.» –Monica Smiley, Publisher and CEO, Enterprising Women magazine
Being Me. What it Means to be Human
‘O brave new world, That has such people in’t!’ Shakespeare, The Tempest New scientific developments are changing the world, but whether the world of our children and grandchildren will be the hell of Huxley’s Brave New World or the sheltered paradise described by Shakespeare depends on how we choose to use these developments. That choice will frequently be driven by our appreciation of what human beings really are. In this thought-provoking book Pete Moore presents an antidote to the scientific reductionism that so frequently seeks to narrow any definition of our species by single features, such as our genes or the ability of our brains. This exploration of the nature of humanity reveals the rainbow spectrum that makes us who we are. Through discussions with individuals whose lives help us to focus on individual aspects of our make up, Moore explores the difficult issues that are facing us. This book provides a timely reminder that technology cannot be separated from its impact on real people and how their lives are changed for the better or worse. Medical developments offer tremendous opportunities for good, but if we lose sight of what it is to be human they also have the ability to be used for very dangerous, even evil purposes. We have a chance to influence this future. We should not ignore the challenge. DR PETE MOORE is a medical journalist and an official rapporteur at Windsor Castle and the House of Lords. He is the author of Blood and Justice (0470 848421, Hbk / 0470 84844 8 Pbk).
Intellectual Character. What It Is, Why It Matters, and How to Get It
What does it really mean to be intelligent? Ron Ritchhart presents a new and powerful view of intelligence that moves beyond ability to focus on cognitive dispositions such as curiosity, skepticism, and open mindedness. Arguing persuasively for this new conception of intelligence, the author uses vivid classroom vignettes to explore the foundations of intellectual character and describe how teachers can enculturate productive patterns of thinking in their students. Intellectual Character presents illustrative, inspiring stories of exemplary teachers to help show how intellectual traits and thinking dispositions can be developed and cultivated in students to promote successful learning. This vital book provides a model of authentic and powerful teaching and offers practical strategies for creating classroom environments that support thinking.
Portable Alpha Theory and Practice. What Investors Really Need to Know
As an original innovator of the portable alpha concept, PIMCO has been managing an increasing number of different portable alpha strategies for investors since 1986. And now, with Portable Alpha Theory and Practice, the PIMCO team shares their extensive experiences with you. Filled with in-depth insights and expert guidance, this reliable resource provides an informative look at portable alpha and key related concepts, as well as detailed discussion on the many ways it can be applied in real-world situations.
How Harvard and Yale Beat the Market. What Individual Investors Can Learn From the Investment Strategies of the Most Successful University Endowments
Praise for How Harvard and Yale Beat the Market «How Harvard and Yale Beat the Market is a must-read for anyone managing his own or other people's money. It demystifies new investments such as hedge funds and principal-protected products. This engaging handbook belongs in every investor's library.» —Deborah Weir, Parker Global Strategies, author of Timing the Market: How to Profit in the Stock Market Using the Yield Curve, Technical Analysis, and Cultural Indicators In today's volatile market, investors are looking for new ways to lower their risk profile. For author Matthew Tuttle, the best means of achieving this goal is to look towards large university endowments—which attempt to capture consistent returns while maintaining a low level of risk. How Harvard and Yale Beat the Market explores the benefits of endowment investing and shows you how to structure your individual investment endeavors around an endowment-type portfolio. While the average investor doesn't have access to many of the money managers and vehicles that high-profile endowments use, you can still learn from the investment strategies outlined here and implement them in your own investment activities. Filled with timely tips and practical advice from an expert who designs portfolios based on endowment investment strategies, How Harvard and Yale Beat the Market will put you in a better position to achieve investment success.
Stand for the Best. What I Learned after Leaving My Job as CEO of H&R Block to Become a Teacher and Founder of an Inner-City Charter School
Thirteen years ago, Tom Bloch was CEO of H&R Block, the groundbreaking tax organization. The son of the company’s founder, he was a happily married 41-year-old executive, but something was missing from his life. After a nineteen-year career at the company, Bloch resigned his position to become a math teacher in an impoverished inner-city section of Kansas City. Stand for the Best reveals Bloch’s struggles to make a difference for his marginalized students and how he eventually co-founded a successful charter school, University Academy.
Brands That Rock. What Business Leaders Can Learn from the World of Rock and Roll
The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it, unmatched; and the lessons for corporate America, endless. In the past, business leaders have looked to the successes of other firms to guide their own strategies for increasing market share and capturing more consumer attention, spending, and loyalty. However, in today’s hyper-competitive marketplace, managers are looking for ways to shake, rattle, and roll corporate America’s traditional marketing and branding mindset. In Brands That Rock, Roger Blackwell and Tina Stephan, co-authors of best-selling Customers Rule! and From Mind To Market, take readers behind the music to uncover how businesses can create brands that become adopted by culture and capture a long-term position in the marketplace. Brands That Rock takes a unique, behind-the-music look at how businesses can increase brand awareness, customer loyalty, and profits by implementing some of the same strategies that legendary bands have used to transform customers into fan and create deep, emotional connections with them. Aerosmith and Madonna offer insight into how to evolve a brand to remain relevant in the marketplace without alienating current fans, while the Rolling Stones and KISS prove that successful execution at all levels of the brand experience are key to capturing long-term loyalty. Stephan and Blackwell also examine how businesses, from Victoria’s Secret and Wal-Mart to Cadillac and Kraft, have implemented ‘rock and roll strategies’ to become adopted by culture and secure fans in their own right. Filled with fun anecdotes and interviews from industry insiders, Brands That Rock will relate to managers who grew up with classic rock, showing them how build iconic brands, and delight fans decade after decade. Roger D. Blackwell (Columbus, OH) is President of Roger Blackwell Associates, a consulting firm that works with Fortune 500 companies in the areas of consumer trends, strategy, e-commerce, and global business. A highly sought-after speaker, he is also Professor of Marketing at the Fisher College of Business at The Ohio State University. Tina Stephan (Columbus, OH and New York, NY) is Vice President of Roger Blackwell Associates. Together, they have collaborated on eight books, including Customers Rule! and From Mind to Market, and numerous articles and research projects.
My Start-Up Life. What a (Very) Young CEO Learned on His Journey Through Silicon Valley
Ben Casnocha discovered he was entrepreneur at age 12 and hasn't slowed down since. In this remarkably instructive book, Ben dissects the entrepreneurship «gene,» explaining that everyone has inherited it if they have an idea to make the world a better place. In Casnocha's case, he found a better way for city governments to communicate with constituents on the Web. Six years later, Comcate has dozens of municipal clients, a growing staff, and a record of excellence. This book is the story of his start-up, but also a conversation with his mentors, clients and fellow entrepreneurs about how to make a business idea work?and how to have the time of your life trying. From Pat Lencioni to Marc Benioff of salesforce.com, Ben has won over the best and brightest of the business world?now it's your turn!