John Wiley & Sons Limited

Все книги издательства John Wiley & Sons Limited


    Advertising by Design

    Robin Landa

    Organic Electronics 1

    Thien-Phap Nguyen

    Due to their special properties, organic semiconductors enable the development of large-area, low-cost devices, paving the way for flexible and nomadic applications that advantageously replace those made with traditional semiconductors. <p>This book describes the properties and deposition methods of organic semiconductors, transparent conductive materials or metals which are used in the fabrication of organic devices. The physical processes (optical, electrical and interface) that control the mechanisms in the formation and transport of the charge carriers of the materials are studied and explained in detail. <p>Organic Electronics 1 introduces the fundamental and applied aspects of the field of organic electronics. It is intended for researchers and students in university programs or engineering schools specializing in electronics, energy and materials.

    Chance, Calculation and Life

    Группа авторов

    Chance, Calculation and Life brings together 16 original papers from the colloquium of the same name, organized by the International Cultural Center of Cerisy in 2019. From mathematics to the humanities and biology, there are many concepts and questions related to chance. What are the different types of chance? Does chance correspond to a lack of knowledge about the causes of events, or is there a truly intrinsic and irreducible chance? Does chance preside over our decisions? Does it govern evolution? Is it at the origin of life? What part do chance and necessity play in biology? This book answers these fundamental questions by bringing together the clear and richly documented contributions of mathematicians, physicists, biologists and philosophers who make this book an incomparable tool for work and reflection.

    Philosophy of Psychology

    Lisa Bortolotti

    Are we rational creatures? Do we have free will? Can we ever know ourselves? These and other fundamental questions have been discussed by philosophers over millennia. But recent empirical findings in psychology and neuroscience suggest we should reconsider them. This textbook provides an engrossing overview of contemporary debates in the philosophy of psychology, exploring the ways in which the interaction and collaboration between psychologists and philosophers contribute to a better understanding of the human mind, cognition and behaviour. Miyazono and Bortolotti discuss pivotal studies in cognitive psychology, social psychology, developmental psychology, evolutionary psychology, clinical psychology and neuroscience, and their implications for philosophy. Combining the latest philosophical and psychological research with an accessible style, Philosophy of Psychology is a crucial resource for students from either discipline. It is the most up-to-date text for modules on philosophy of mind, philosophy of psychology, philosophy of mental health and philosophy of cognitive science.

    The New Builders

    Seth Levine

    Despite popular belief to the contrary, entrepreneurship in the United States is dying. It has been since before the Great Recession of 2008, and the negative trend in American entrepreneurship has been accelerated by the Covid pandemic. New firms are being started at a slower rate, are employing fewer workers, and are being formed disproportionately in just a few major cities in the U.S. At the same time, large chains are opening more locations. Companies such as Amazon with their «deliver everything and anything» are rapidly displacing Main Street businesses. In The New Builders , we tell the stories of the next generation of entrepreneurs – and argue for the future of American entrepreneurship. That future lies in surprising places – and will in particular rely on the success of women, black and brown entrepreneurs. Our country hasn't yet even recognized the identities of the New Builders, let alone developed strategies to support them. Our misunderstanding is driven by a core misperception. Consider a «typical» American entrepreneur. Think about the entrepreneur who appears on TV, the business leader making headlines during the pandemic. Think of the type of businesses she or he is building, the college or business school they attended, the place they grew up. The image you probably conjured is that of a young, white male starting a technology business. He's likely in Silicon Valley. Possibly New York or Boston. He's self-confident, versed in the ins and outs of business funding and has an extensive (Ivy League?) network of peers and mentors eager to help his business thrive, grow and make millions, if not billions. You’d think entrepreneurship is thriving, and helping the United States maintain its economic power. You'd be almost completely wrong. The dominant image of an entrepreneur as a young white man starting a tech business on the coasts isn't correct at all. Today's American entrepreneurs, the people who drive critical parts of our economy, are more likely to be female and non-white. In fact, the number of women-owned businesses has increased 31 times between 1972 and 2018 according to the Kauffman Foundation (in 1972, women-owned businesses accounted for just 4.6% of all firms; in 2018 that figure was 40%). The fastest-growing group of female entrepreneurs are women of color, who are responsible for 64% of new women-owned businesses being created. In a few years, we believe women will make up more than half of the entrepreneurs in America. The age of the average American entrepreneur also belies conventional wisdom: It's 42. The average age of the most successful entrepreneurs – those in the top .01% in terms of their company's growth in the first five years – is 45. These are the New Builders . Women, people of color, immigrants and people over 40. We're failing them. And by doing so, we are failing ourselves. In this book, you'll learn: How the definition of business success in America today has grown corporate and around the concepts of growth, size, and consumption. Why and how our collective understanding of «entrepreneurship» has dangerously narrowed. Once a broad term including people starting businesses of all types, entrepreneurship has come to describe only the brash technology founders on the way to becoming big. Who are the fastest growing groups of entrepreneurs? What are they working on? What drives them? The real engine that drove Silicon Valley’s entrepreneurs. The government had a much bigger role than is widely known The extent to which entrepreneurs and small businesses are woven through our history, and the ways we have forgotten women and people of color who owned small businesses in the past. How we're increasingly afraid to fail The role small businesses are playing saving the wilderness, small