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Скачивание или чтение онлайн электронных книг.Kick Ass Business and Marketing Secrets. How to Blitz Your Competition
A complete course on the rules of marketing for today’s climate In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an emotional need, have added value, and come with no purchase risk. They want environmentally friendly products, and it’s important that they buy from businesses that share their core beliefs. Despite these demands, effective marketing still comes down to knowledge, empathy, and communication. Kick Ass Business and Marketing Secrets offers a complete course on business and marketing, with simple, easily implemented rules for marketing success. The author, “Mr. Marketer” Bob Pritchard, offers expert guidance to help you thoroughly research and understand your product, market place, and competitors. Delivers step-by-step advice on how to add value to every purchase Details various communication vehicles and advises on how to choose the most appropriate vehicle for your campaign Develops critical thinking skills to push you beyond your comfort level With so many new sources of market pressure, there’s no room for poor marketing strategies. Get the new rules for marketing, and stand out from the rest.
Strategic Learning. How to Be Smarter Than Your Competition and Turn Key Insights into Competitive Advantage
How to use Strategic Learning to rapidly respond to change and gain a sustainable advantage over your competitors What's even harder than creating a breakthrough strategy? Making it stick. As companies are fighting to survive in a tough economy, this new book by Willie Pietersen demonstrates the power of the Strategic Learning process, a four-step dynamic cycle guaranteed to create and sustain winning performance. Adopted by a wide range of corporations and not-for-profit organizations, the Strategic Learning process builds on eight years of practicing, adapting and honing the original concepts Pietersen first introduced in Reinventing Strategy to explain how organizations can generate superior insights about their customers and competitors, craft a Winning Proposition, focus on a vital few key priorities, create buy-in throughout the organization and achieve success – again and again. Teaches organizations to make smarter decisions that help them win customers and earn superior profits Explains how to instill a culture of openness, learning, and courage that can face and respond to the constantly changing business environment Is a tool that can benefit leaders at all levels, in organizations both large and small, global and domestic, for-profit and not-for-profit Author Willie Pietersen, a former president of Tropicana and Seagram USA, is a professor of management at Columbia Business School, and the author of Reinventing Strategy, from Wiley Strategic Learning shows you how your business or nonprofit organization can develop better, more effective strategies for long-term competitive advantage.
Earn More, Stress Less. How to attract wealth using the secret science of getting rich Your Practical Guide to Living the Law of Attraction
If you heard there was a way to attract all the money you want, would you try it? It doesn't matter what's happened to you in the past or what your current situation is – you can live the life you want and never worry about money again. Earn More, Stress Less is your practical guide to living the law of attraction. It maps out a series of well-defined, realistic steps to help you get as much money as you want and put an end to financial worries. Successful people have been using these principles for hundreds of years. By following the powerful and eminently sensible steps outlined here, you can use the science of getting rich to realise your financial dreams too. You'll discover: A clear explanation of how the law of attraction works A way to decide exactly how much money you want Simple, clear actions to start attracting wealth Ways to stop worrying about money Easy steps to develop a daily routine to maintain your cash flow Examples, exercises, templates and how-to's Case studies of people who have used the Earn More, Stress Less method to great success Are you ready to give it a try? «An astonishing guide to attract all the money you want and transform your life. Highly recommended.» Dr. Joe Vitale contributor to The Secret and bestselling author of The Key and The Attractor Factor.
Beyond Viral. How to Attract Customers, Promote Your Brand, and Make Money with Online Video
Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals. Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians Foreword by veteran vlogger David Meerman Scott First-hand case studies of leading brands include Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting Learn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are making Online video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by Beyond Viral.
Optimize. How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
Attract, engage, and inspire your customers with an «Optimize and Socialize» content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.
QR Codes Kill Kittens. How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground
Easy to digest tips and tools on how not to run a business Experts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that is out there? None of us needs another list of what we should be doing. QR Codes Kill Kittens tells you what not to do. Easy to digest, easy to avoid. The book is separated into several sections, and each will include a story related to the topic in addition to tips and explanations on what not to do. Includes real-life examples along with tips and guidance on experts, human resources, marketing/branding, networking (in person and online), public relations, and customer service Written by Scott Stratten, author of UnMarketing and the President of UnMarketing.com, a company that combines efforts in viral, social, and authentic marketing; he has appeared on Mashable.com and CNN.com, and in the Wall Street Journal, USA Today, and Fast Company It doesn't do you any good to do a few things right and a lot of things wrong. Find out what not to do. If reading this book saves just one kitten's life, it's worth it.
Personal Best. How to Achieve your Full Potential
True inspiration from a true inspiration «…vibrant and instructional … fresh, original and devoid of the usual sound bites and transatlantic psychobabble of many books of this genre…» —The Independent on Sunday It's not always easy to embrace life, to get up and go, to follow your dreams and make things happen… imagine how much more difficult it must be to achieve your dreams after suffering from cancer as a teenager and losing your leg. But that's exactly what Marc Woods did. Marc overcame his challenges and went on to become a four times Paralympic Gold medalist. It's that determination and dedication that Marc shares with us in this powerful book. His inspiring story is the motivation we all need to start being the best we can be. This fully updated Second Edition includes a new chapter on Resilience. «Personal Best is a truly inspirational book, written with great honesty, compassion and humility. Marc's ability to overcome adversity and triumph in so many diverse areas is an example to us all.» —Sarah, The Duchess of York «Marc has a remarkable story and is an absolute inspiration.» —Roger Daltrey Personal Best will help you to: Set specific, measurable and achievable goals Learn to forge supportive teams and communicate with those around you Find role models and follow their example Learn to ignore other people's prejudices and not let them hold you back Deal with change—both change that you chose and change that you don't Manage stress both at home and at work Marc Woods is a five-time Paralympian. He has won 12 Paralympic medals as well as 21 other medals from championships around the world. He was a member of the British Olympic Athletes Commission and a founding member of the British Athletes Council. He works extensively with individuals, teams and global businesses, encouraging them to develop best practice within their given areas of interest. Approximately 25,000 people each year watch him deliver his motivational presentations.
The Community College Career Track. How to Achieve the American Dream without a Mountain of Debt
Get a good education without massive debt, and enter a field that's actually hiring In coming years, millions of great jobs will be opening up in growth areas like advanced manufacturing, biotechnology, health care, information technology, and sustainable energy. These jobs can pay as well as, or much better than, the average income for four-year college graduates. They generally offer high levels of day-to-day satisfaction. And the path to all of them begins in the community colleges. In The Community College Career Track, Tom Snyder gives young people and their parents, as well as mid-life career changers, a practical, inspiring guide to taking that path and completing it successfully. The old model of a bachelor's degree leading to a good job and career has broken down for large numbers of young people, many of whom graduate college only to work in a career that doesn't require a degree. Meanwhile, millions of productive American white collar and blue-collar workers have been laid off and need retraining for second careers. This book helps you find a new way forward. Offers insights on how to save money over a lifetime through an affordable college education that provides high-paying jobs Author Tom Snyder is the president of Ivy Tech Community College, Indiana's statewide community college system and the largest singly accredited community college system in the country Author Tom Snyder has confronted the education-jobs mismatch from both sides, first as a highly successful business executive and now as an award-winning educator. Follow his efficient, affordable, and rewarding path to a great career and a satisfying life.
The Connectors. How the World's Most Successful Businesspeople Build Relationships and Win Clients for Life
Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals In today's commoditized marketplace, no matter what product or service you sell, there's probably someone somewhere able to offer it cheaper, faster, and maybe even better. So how do you differentiate yourself from your competitors? The Connectors shows that the only thing that truly sets you apart is the quality of your relationships with your clients and customers. Everyone knows that relationships are important in business. Yet most people would admit that their relationships could be better—but don’t spend time working on the underlying skills. This book explains how to develop better, more profitable connections—as illustrated proven by some of the world’s most successful professionals. Even if you're not a “people person,” you can dramatically grow your business or your career through a few simple approaches to relationship-building. The Connectors presents a five-step methodology that lead to lifelong clients, repeat customers, and endless referrals. Inside, you'll learn how to: Stop networking and start truly connecting Create an avalanche of referrals and an army of happy customers Become a «connector,» even if you’ve never been a «people person» Find your social IQ—and improve it Put relationship-building principles to work daily Focus on others and reap the rewards yourself Ask the right questions—and sell without selling Differentiate yourself through the impact you have on others In The Connectors, Maribeth Kuzmeski, founder of Red Zone Marketing, LLC, and consultant to Fortune 500 firms, shows you how to build profitable, long-lasting business relationships.
Global Fundraising. How the World is Changing the Rules of Philanthropy
A practical guide to the challenges and successes of global fundraising, written by an international team of highly respected philanthropy professionals and edited by two of the leading nonprofit thinkers, Global Fundraising is the first book to genuinely offer a global overview of philanthropy with an internationalist perspective. As the world becomes more interdependent, and economies struggle, global philanthropy continues to increase. More than that, nonprofits are taking up roles that have traditionally been filled by the government—including social welfare, healthcare, and human rights. Global Fundraising provides complete coverage of the implications of this growth for nonprofit culture and how it drives changes in fundraising practices. Organized into thematic chapters—a mixture of geographic and topical issues—it places North American philanthropy in a wider context It features a companion website with a variety of online tools and materials The book includes contributions by international leading experts Matt Ide, Mair Bosworth, Usha Menon, Anup Tiwari, Paula Guillet de Monthoux, Angela Cluff, Norma Galafassi, Mike Muchilwa, Tariq Cheema, Lu Bo and Nan Fang, Masataka Uo, Chris Carnie, Sean Triner, Andrea McManus, Marcelo Inniarra, Ashley Baldwin, Rebecca Mauger, YoungWoo Choi, R.F. Shangraw, Jr., Sudeshna Mukherjee, and Anca Zaharia. The book skillfully tracks how the world of fundraising is changing rapidly due to a number of factors including: continuing growth of great wealth; non-profit innovation emerging everywhere; growth of indigenous NGOs; increased professionalism in fundraising; and the value and role of new and social technologies. Written by a team of philanthropy leaders, Global Fundraising offers timely coverage of fundraising around the world. A must-have for INGO leaders and anyone, anywhere, interested in the future of philanthropy and effective fundraising practices.