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Скачивание или чтение онлайн электронных книг.Engagement Marketing. How Small Business Wins in a Socially Connected World
A definitive guide to growing your small business through «Engagement Marketing» As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media—and its nimble partner, mobile technology—it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade. You'll learn how to attract new prospects—as well as how to increase repeat sales—using your existing customers and social networks. Learn how to create customer experiences that increase positive customer reviews and endorsements Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility—and endorsements—for your business Understand why engagement is so important—and how you can use it to turn passionate fans in your social networks into tomorrow's new business Author Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals.
Investing Without Borders. How Six Billion Investors Can Find Profits in the Global Economy
An insightful examination of the skills needed to be a proactive investor and find diverse investment opportunities in the emerging economy There is no little league on Wall Street and no white belts. Here or abroad, you are put in immediately with the black belts – the best and the brightest. Think like an amateur and they will eat your lunch in China or in the U.S. Attempting to invest overseas like a robot and following the leader will produce results just as bad as investing that way at home. While many investors are smart, creative individuals, when exposed to the herd, they tend to follow group mentality and succumb to what the people around them believe. Avoiding this trap can mean big profits for you. With The Investment Warrior, author Daniel Frishberg-a financial professional with more than thirty years experience in the industry-shows you how to break from the pack and build a winning portfolio. The investor in the old economy didn't think critically about changing economic or political conditions around the world. He never really had to. He was lulled to sleep by the enduring dominance of the U.S. economy. This book teaches you to be an awake and aware investor, ready for the changing financial environment. Throughout the book, Frishberg discusses what it takes to successfully invest both domestically and abroad and provides practical examples. This book Goes beyond the current crisis and explores the importance of diversifying and escaping the «herd» mentality that hinders most investors Contains insights into investing for the long term and taking advantage of the growing world economy Details the staggering amount of resources being applied to the global boom and what this means for your investments The lessons of this book go beyond today's economic crisis. Frishberg will provide you with insights to be used in all investing circumstances. Everyone wants to oversimplify. This is one of the most costly human foibles. You can capture considerable profits by going out on your own, and with The Investment Warrior as your guide, you'll quickly discover how.
Branded!. How Retailers Engage Consumers with Social Media and Mobility
Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured. Branded!: Provides a clear review of social media as well as the rapid changes in the development and use of mobility. Demonstrates why retailers cannot 'wait and see', and must move rapidly Shows how each company's social media and mobility initiatives are based on the individual personality of the company. Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data
Elephant in the Room. How Relationships Make or Break the Success of Leaders and Organizations
A systematic look at how relationships determine the success of leaders and their enterprises, along with tools to help strengthen and change them Since time immemorial, relationships have determined the fate of leaders. But today they are more critical to success than ever. No longer can leaders count on long time horizons or sloppy competition to make up for the inefficiencies that poor relationships create. Leaders must make decisions and take actions quickly and well with others, even those with whom they share very little?perhaps not even a time zone. This new world puts relationships at the center of what leaders must understand and master to succeed. Uses in-depth observational studies and clinical research to explore how relationships at the top of organizations work, develop, and change Shows how to understand, strengthen, and transform these relationships, so they can withstand the most intense pressures and conflicts This important book features a Foreword by Peter Senge, author of The Fifth Discipline.
The Trend Following Bible. How Professional Traders Compound Wealth and Manage Risk
A proven approach to trading success based on the best commodity trading advisors Profiting from long-term trends is the most common path to success for traders. The challenge is recognizing the emergence of a trend and determining where to enter and exit the market. The Trend Following Bible shows individual traders and investors how to profit from this approach by trading like today's top commodity trading advisors. In this book, author Andrew Abraham stresses the importance of a disciplined, consistent methodology, with stringent risk controls, that allows you to catch big trends, while limiting losses on unprofitable trades. By trading in this manner, he shows you how to successfully achieve market-beating returns over the long term and multiple your trading capital along the way. Reveals exactly how top commodity trading advisors operate and how individuals can incorporate these methods into their everyday trading endeavors Addresses key issues like position sizing and risk control, which are critical to trading success, but often underemphasized in other trading literature Highlights how to effectively execute the trading strategies outlined Engaging and accessible, The Trend Following Bible will put you in a better position to profit as you make more informed trading decisions.
Positioning for Professionals. How Professional Knowledge Firms Can Differentiate Their Way to Success
It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized Why standing for everything is the same as standing for nothing Why there’s no such thing as full service Deep and narrow as a strategic imperative Why it’s better to be a profit leader than a market leader Differentiation and price premiums How to map your brand on the matrix of relevance and differentiation How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms.
Friends Forever. How Parents Can Help Their Kids Make and Keep Good Friends
A systematic plan for parents to help their kids acquire and sustain friendships Every parent hopes their child will develop healthy and happy friendships. However, most parents don't know what to do that will encourage their child to be a friend and attract friends. The author offers clear-cut friendship-making guidelines for parents and their children. Some of the book's recommendations include: don't over-schedule a child's time; guide children to participate in «friend-attracting» activities; seek out friends in the neighborhood. The author includes methods for dealing with bullying and inappropriate friendships Offers clear guidance for helping children become a good friend and attract lasting friendships for life Shows how to teach kids the social and emotional intelligence skills they need to form friendships such as listening, empathy, compassion, recreational conversation The book also includes techniques for teaching kids how to use MySpace, Facebook, and Twitter in positive ways that will foster friendships.
Good Kids, Tough Choices. How Parents Can Help Their Children Do the Right Thing
A practical analysis and inspiring guide for teaching kids «ethical fitness» Parents are beginning to realize that deficiencies in ethics and character are becoming a big problem among our nation's children. According to the latest data, lying, cheating, and rampant insensitivity to other people are increasingly common. What can parents do? In this book, ethics expert Rushworth Kidder shows how to customize interventions to a child's age and temperament. He encourages parents not to give up, since what they do can always make a difference, regardless of how long or deep the bad habits of dishonesty may be. Encourages parents to intervene early and re-establish children on the right course Explores the keys to ethical behavior: honesty, responsibility, respect, fairness, and compassion All of Kidder's practical advice is based on the latest psychological and neuroscientific research about how kids develop character and learn what's right and wrong.
Inflated. How Money and Debt Built the American Dream
Americans as a whole view themselves as reasonably prudent and sober people when it comes to matters of money, reflecting the puritan roots of the earliest European settlers. Yet as a community, we also seem to believe that we are entitled to a lifestyle that is well-beyond our current income, a tendency that goes back to the earliest days of the United States and particularly to get rich quick experiences ranging from the Gold Rush of the 1840s to the real estate bubble of the early 21st Century. Inflated examines this apparent conflict and makes the argument that such a world view is so ingrained in us that to expect the United States to live in a «deflated» world is simply unrealistic. It skillfully seeks to tell the story of, money inflation and public debt as enduring (and perhaps endearing) features of American life, rather than something we can one day overcome as our policy makers constantly promise. Features interviews with today's top financial industry leaders and insiders. Offer a glimpse into the future of the Federal Reserve and the role it will play in the coming years Examines what the future may hold for the value of the U.S. dollar and the real incomes of future generations of Americans The gradual result of the situation we find ourselves in will inevitably lead to inflation, loss of economic opportunity, and a decline in the value of the dollar. This book will show you why, and reveal how we might be able to deal with it.
The Upside of Aging. How Long Life Is Changing the World of Health, Work, Innovation, Policy and Purpose
The Upside of Aging: How Long Life Is Changing the World of Health, Work, Innovation, Policy and Purpose explores a titanic shift that will alter every aspect of human existence, from the jobs we hold to the products we buy to the medical care we receive – an aging revolution underway across America and the world. Moving beyond the stereotypes of dependency and decline that have defined older age, The Upside of Aging reveals the vast opportunity and potential of this aging phenomenon, despite significant policy and societal challenges that must be addressed. The book’s chapter authors, all prominent thought-leaders, point to a reinvention and reimagination of our older years that have critical implications for people of all ages. With a positive call to action, the book illuminates the upside for health and wellness, work and volunteerism, economic growth, innovation and education. The authors, like the baby boom generation itself, posit new ways of thinking about aging, as longevity and declining birthrates put the world on track for a mature population of unprecedented size and significance. Among topics they examine are: The emotional intelligence and qualities of the aging brain that science is uncovering, “senior moments” notwithstanding. The new worlds of genomics, medicine and technology that are revolutionizing health care and wellness. The aging population’s massive impact on global markets, with enormous profit potential from an explosion in products and services geared toward mature consumers. New education paradigms to meet the needs and aspirations of older people, and to capitalize on their talents. The benefits that aging workers and entrepreneurs bring to companies, and the crucial role of older people in philanthropy and society. Tools and policies to facilitate financial security for longer and more purposeful lives. Infrastructure and housing changes to create livable cities for all ages, enabling “aging in place” and continuing civic contribution from millions of older adults. The opportunities and potential for intergenerational engagement and collaboration. The Upside of Aging defines a future that differs profoundly from the retirement dreams of our parents and grandparents, one that holds promise and power and bears the stamp of a generation that has changed every stage of life through which it has moved.